When the last Mondeo rolled off the production line at the Valencia plant, production in the European market ended. Many people may not know that "Mondeo" comes from the Latin word "mundus", which means "world", and Ford's original design intention was to create a "world car".
As one of the first batch of overseas brand mid-size cars introduced into China, the second generation of Mondeo and the third generation of Mondeo - Victory can be described as deeply rooted in the hearts of the people. But as the popularity of the fourth generation of "Little Martin" Mondeo slowly fades, this former "street car" is gradually marginalized...
Finally, the fifth-generation Ford Mondeo was officially launched, with a total of 4 models launched, with a price range of 159,800-216,800 yuan. Let's take a look at which configuration is the most worth buying!
Z-era sports technology style mid-size car
Due to the change of user preferences, Mondeo has said goodbye in the North American and European markets, resulting in the fourth generation of Mondeo in China "ultra-long standby" for nearly a decade. The fifth-generation model is developed by "Changan Ford" and will be supplied to some other countries and regions in the future.
"Z era" is the most commonly mentioned word in today's car manufacturers, but perhaps no one expected that after EVOS, Ford brought a new Mondeo with the same design language. When unlocking the vehicle or approaching with the key, the grille will also show breathing undulations, which has the feeling of a new energy vehicle.
As a mid-size car, the Mondeo has been greatly improved in size. The 4935mm long and 2945mm wheelbase are outstanding in the class. The slipback design + short rear makes its proportions more coordinated and sporty.
The tail design is also detailed, and the "Mondeo" logo is underneath the through-line taillights with a Muskang-style three-stage light strip, and the rich layering is quite dynamic without being too flashy.
It has to be said that the new Mondeo, led by Changan Ford, understands young Chinese consumers very well, and the length of the 27-inch 4K large screen exceeds 1.1m. The latest Ford and Lincoln models will use this large joint screen interior, and the visual effect is very intimidating.
The larger size naturally brings more space in the car, and the experiencer who is 185cm tall can get good comfort in the front and rear rows, and the legroom and horizontal width of the driver's seat are also excellent.
Powerly, the 2.0T EcoBoost engine can burst out a maximum power of 238Ps and a maximum torque of 376N·m, matching an 8AT gearbox. The entire range offers high-power engines and can be filled with 92# gasoline. The "threshold" is low enough, but it is recommended to have a medium and high-end model
The 159,800 yuan fashionable model is missing in the 27-inch large screen, power seats, seat waist adjustment, front/rear parking radar, exterior mirror power folding, automatic headlights, and even active/passive safety configurations, while the grade of the 17-inch rim is slightly weaker.
Overall, the biggest advantage of the fashion type is close to the price of compact cars, 8 inches + 13.2 inches dual screen is suitable for those consumers who do not like to run through the large screen, but also can bring a certain sense of technology, but Xiaobian is not recommended as the main family car.
Increase the budget of 20,000 yuan to choose the luxury type, and the configuration will be significantly improved. The first is that the basic configuration that is missing from the fashion type will return, and the common comfort configuration is almost no different from the high-end model. Although there are no functions such as full-speed domain adaptive cruise, segmented electric sunroof, and wireless charging of front-row mobile phones, the daily needs of family cars can already be dealt with.
The Supreme Edition is the most recommended version, with large 19-inch rims very coordinated on the Mondeo, and a segmented electric sunroof that enhances the interior of the car.
In terms of configuration, there is no 360° panoramic image, seat heating/ventilation function is a little regrettable, but the front mobile phone wireless charging, B&O sound system, main driver's seat memory, in-car air purifier and other configurations are equipped.
The main enhancement of the ST-Line version at the top is the replacement of the sports kit and the addition of steering wheel shift paddles to enhance the sense of sport.
As a top-of-the-line model, it complements features such as 360° panoramic imagery, lumbar adjustment of the passenger seat, heating/ventilation of the front seat, and optional Ford Co-Pilot360 Smart Driving Assistance Upgrade Package. In terms of configuration, the top ST-Line version is still very attractive, compared to the Supreme type to increase the "upgrade price" of 17,000 yuan is not expensive, it is worth considering.
Differentiation, in exchange for "sales" or "traffic"?
Fox is down, Pterodactyl is out of production... In recent years, Ford's life at home has not been good. After the pain, whether it is Fox about to replace the four-cylinder engine, or the launch of EVOS and Mondeo, we finally see that the brand is slowly moving on the right track.
In 2021, the overall sales volume of the domestic mid-size car market reached 2,394,418 units, of which 1,404,630 domestic vehicles of overseas brands were sold, accounting for 58.66%. Although the market as a whole is in a slow upward trend, Camry and Accord are still the "two mountains" of the overseas brand mid-size car camp, and the 2021 sales volume of 150,000-200,000 vehicles with Tianlai, Passat and Maiten is the "first echelon". In contrast, Mondeo's annual sales are only 34,380 vehicles, which has widened the gap compared with the mainstream models in the market, falling into the "fourth echelon" of annual sales of less than 50,000 vehicles.
After the launch of the fifth generation of Mondeo, it has a good heat on the Internet. Whether it is the design, size, technology configuration, the whole series of high-power 2.0T+8AT, or even the price of 159,800 yuan, it is different from the mainstream models of the same level and has won the attention of many consumers.
However, in recent years, the lack of product strength and influence has made the "elder" model of this overseas brand medium-sized car gradually in a marginal position in the minds of consumers. The phenomenon of the stronger the stronger and the weaker the weak caused by the "Matthew effect" and the solidified market pattern is bound to increase the difficulty of the new Mondeo's upward breakthrough. So do you think that Changan Ford-Mondeo, which is now the main "Z era" user, with its differentiated design, is ultimately "traffic" or "sales"? Let's talk about it in the comment area