Compared with the situation of the car market environment slowing down and improving last year, the automobile sales market as a whole showed signs of decline in March due to the impact of the "general environment trend" of various aspects of the situation.
The domestic consumer market produced and sold 1.579 million units in March, down 10.5% from March last year, while the cumulative year-on-year decline of 4.5% from January to March in the quarter was a year-on-year decline. From the perspective of model classification, the three mainstream models of sedans, SUVs, and MPVs have experienced different degrees of year-on-year decline in the consumer market.
It is worth noting that although sales fell year-on-year compared with previous years, compared with the "cold winter of the car market" in February, the model sector in various fields in March showed a different range of month-on-month growth. Among them, the month-on-month increase in the SUV field was as high as 25.9%.
Interestingly, the professor noticed that in March, the top ten models in the SUV sales list had changed dramatically. It is also these SUVs that are on the list, supporting the sales of SUVs in march. Without further ado, follow the professor to see which SUVs are so arrogant?
If I remember correctly, Model Y once experienced two price increases in March, and the total price increase of the two times was as high as 30,000 yuan. Even though the Model Y's value has risen by nearly one-tenth of its price, the Model Y has topped the throne with 39,730 units. Note: The Haval H6, which has won consecutive titles in the past, sold only 19,303 units in March.
Is it the leeks that can't be cut or the Model Y is really fragrant? Anyway, Tesla is now the happiest one to laugh at.
Despite these two years Tesla in the public network deeply involved in various public opinion. However, Tesla, as the "head of state" of the first batch of pure electric car companies, has accumulated a solid brand audience in the consumer market since entering the market. In addition to the Model Y becoming the laurel, The Model 3 in March also rushed to the second place in the car sales list with 26,024 units. This also confirms the purchasing power of the Tesla brand in the minds of consumer audiences from the side.
Secondly, back to the product itself, Model Y is one of the few pure electric SUVs to consume under a budget of 300,000. Facing a large number of fuel competitors, the Model Y is not inferior to the space level and configuration performance of the medium-sized SUV. The economic mobility brought by pure electric drive and the texture of the smart cockpit reflect the model Y's competitive advantage.
Fundamentally, while the "affordability" of pricing is important, it goes back to the fundamentals, and consumers have to recognize product power. The Model Y is one such product. Can the Model Y continue to surprise us in the following April? Let's wait and see!
After the Model Y is not the Haval H6, nor the Changan CS75. It is an SUV model of THE BYD Song series. BYD Song topped the March SUV sales list with 26,723 units. Of course, BYD Song's ability to achieve such results is not just an "accident".
Since July last year, BYD's Song SUV series has maintained steady and high sales growth for seven consecutive months. In January and February this year, it firmly dominated the monthly sales list with 20,700 units and 22,700 units. Therefore, it seems to be expected that BYD Song will be able to catch up with the Haval H6 and Changan CS75 in March.
Many people say that the BYD Song series is popular because the series covers configuration versions such as Pro/PLUS and models that incorporate pure electric EV and hybrid DM-i drive versions.
In fact, this is also the case, in this era of high proportion of new energy consumption year by year. Song PLUS, a subsidiary of the Song SUV series, has an affordable 1.6L fuel engine and pure electric drive, in addition to the support of DM-i super hybrid technology.
In addition to giving a wealth of consumer choices, BYD Song PLUS has been dominating the affordable mobility features in the compact SUV market of less than 200,000. This corresponds to the consumer audience's consumption orientation towards a home SUV at the 200,000 level. Coupled with the premium ability of the BYD brand, it makes sense that BYD Song PLUS can go out of the circle.
In this SUV sales list, only Mercedes-Benz's GLC carried the banner of luxury brands to squeeze into the top ten, ranking tenth with a score of 12,748 units. If you count the cumulative sales from January to March, the Mercedes-Benz GLC cumulative sales figure of 45,037 vehicles is the seventh in the quarterly list in the first three months. The data shows that the Mercedes-Benz GRC is the most popular luxury SUV at the moment.
At the 400,000 level for the choice of luxury SUVs, the competitor professor of mercedes-Benz GRC does not say, everyone should be able to think of BMW X3 and Audi Q5L. Whether in terms of brand tone or product tone, the luxurious texture presented by Mercedes-Benz GRC has become the advantage selling point of the "inner volume" between German BBA.
In the 2.0T+ four-wheel drive power layout, the Mercedes-Benz GRC is not the most off-road, nor the most sporty. But for users who buy Mercedes-Benz GLC, there is enough! This part of the user pays more attention to the fact that there is a trident star logo on the outside to support the scene, and the inside can reflect the luxurious and comfortable driving texture from the configuration level to the material performance.
In the same consumption choice, the professor does not need to recommend, mercedes-benz GLC sales are enough to say it all. However, for those friends who have recently paid attention to mercedes-Benz GLC, the professor is a warm reminder. After successive new energy models have announced price increases, many fuel models have also announced an increase in value.
This includes the Mercedes-Benz brand, which in early April officially announced that the pricing of many of its models has risen, with the highest increase of up to 121,000 yuan. Among them, the Mercedes-Benz GLC is among them, and according to the different configurations of the version, the luxury and dynamic editions in the 300L 4MATIC model in the GLC model rose by 0.56 million and 0.57 million respectively.
For users who can afford to buy Mercedes-Benz GLC, perhaps this increase is not painful or itchy? Just look at sales in the next April.
In the past, the professor wrote about the new energy sales ranking, and he could always see the figure of the ideal ONE. The Ideal ONE in March ranked 14th on the overall SUV list with 11,034 units. However, in the segment of new energy SUVs, the ideal ONE rank can rank third after the Model Y and BYD Song New Energy we mentioned above.
I think that many people were controversial about the ideal ONE car, on the extended range power + "original" home SUV cockpit design concept, making the ideal ONE in the design idea away from the traditional SUV car concept. However, in objective fact, the ideal ONE breaks the norm with sales. Sales in the first three months totaled 31,716 units, up 152% year-on-year, which is enough to prove everything.
However, all the "glory" is the past after all, and whether the future ideal ONE can maintain such a momentum has to draw a question mark on this professor. Ideal ONE also announced price increases in the tone of "raw material prices rise". Since April 1, the price of the ideal ONE model has been raised by 11,800 yuan, and the adjusted price is 349,800 yuan.
The increase in pricing is actually not low, if you have ideas about the ideal ONE in the next friend, you may wish to wait and see. There is no hurry to buy a car, and it is okay to wait for the ideal L9.
Judging from the sales momentum of SUVs throughout March, the names of those perennial screen lists still exist, and what surprises us is that there are many new energy product models at the top of the list. They have the competitive strength of traditional fuel models in their respective segments of the market.
In the current environment, the international situation has led to an increase in oil prices, and the tight supply of raw materials has led to an increase in car prices that has become an "excuse" for many models to sell poorly, but Professor Ke believes that in the eyes of consumer users, the product level is essentially the root of user recognition.