Introduction | BBA becomes TBBA
The overall car market was sluggish in March, and luxury cars were no exception.
According to the insurance number, mainstream luxury car sales totaled 322,800 units in March, down 14.0% year-on-year, and the decline was further expanded from February, slightly better than the current passenger car market -15.5%, accounting for 21.9% of the total number of passenger cars in the current period, that is, 1 out of every 5 passenger cars sold was a luxury car.
Market sales are poor, mainly affected by the epidemic. Of the 13 mainstream brands, only 3 have grown: Tesla, Ideal and NIO.
It is worth noting that the three companies that have grown are all new energy vehicle brands. In March, new energy vehicles have risen officially, to a certain extent, stimulated the growth of new energy, consumers seek profits, has always had the habit of "buying up and not buying down", and even being regarded as a "wealth management product".
Tesla's sales exploded in March, up 87.3 percent year-over-year to 65,000 units, a result of end-of-quarter impulses and price adjustments. Tesla rose prices 3 times in March, and the final price rose by 30,000 yuan relative to the highest before the adjustment, and the frequent price increases made some hesitant users place orders in advance, as the sales staff often said, "buy early and enjoy early, buy late is more uncomfortable."
It is worth noting that in March, Tesla surpassed the BBA to win the first place in the luxury brand, which is the second time since December last year, resulting in the luxury car front-line camp from BBA to TBBA. At the same time, The Model Y and Model 3, with 39,300 units and 25,700 units respectively, became the best-selling luxury cars of the month.
However, Tesla's Sales in April will be very unsatisfactory. On the one hand, April is the first of the quarter, and according to its usual sales volume will fall sharply from the previous month; on the other hand, factories affected by the epidemic will be shut down. It is reported that Tesla's Shanghai Gigafactory has been suspended since March 28 and is still in a state of no construction as of now.
BBA sales have all experienced a year-on-year decline of 20%-40%, with a total market share of 49%, down 11 percentage points from the same period last year. This is the third time they have seen their total market share fall below 50%, the first two being 45.8% in September 2021 and 44.5% in December 2021.
Mercedes-Benz once again led the BBA with 60,000 units, surpassing BMW and Audi by more than 10,000; BMW and Audi sold similarly, but unlike in February, BMW 49,997 units again surpassed Audi's 48,095 units.
The price of new energy vehicles generally increased in March due to the impact of rising raw material prices and supply chain shortages, and fuel vehicles such as BBA also started a wave of price increases in April.
Mercedes-Benz raised the suggested retail price of some of its models on sale on April 2, covering brands such as Maybach and AMG, as well as multiple car series such as CLA, E-class, GLC and S-class, with price increases ranging from 3,000 yuan to 121,000 yuan.
On April 12, BMW's official website showed that BMW made adjustments to the price and configuration of the 3 Series, X3, X4, 4 Series and Z4 models, and the price increased by 1,600 yuan to 11,000 yuan.
Audi has raised the price of all models in the Australian market, ranging from 600-7,600 Australian dollars (equivalent to 2,850-36,104 yuan); the domestic government has not yet risen, but the discount has become smaller.
Lexus topped the second camp with 16,900 units, down 31.9% year-on-year; Hongqi 16,000 units followed, also saw a 5.2% year-on-year decline; Volvo surpassed Cadillac, with sales down 18% to 12,882 units; Cadillac sold 12,206 units, down 40.7% year-on-year, the highest drop in the list.
The reason for their decline in sales is simple, three keywords: import, Jilin, Shanghai.
Ideal ranked 9th with 11,100 units, with a year-on-year increase of 120% ranking first in the brand list. Ideal ONE entered the top 10 of the cycling list, ranking seventh.
NIO sold 9,810 units in March, ranking 10th, up 41.8% year-on-year. Although the delivery of its new car ET7 has begun, the situation in April is not optimistic. It is reported that Weilai has stopped production for 5 days in April.
On April 9, WEILAI Automobile said on its official APP that since March, due to the epidemic, the company's supply chain partners in Jilin, Shanghai, Jiangsu and other places have stopped production one after another and have not yet recovered. Affected by this, WEILAI's vehicle production has been suspended.
On April 14, it was reported that WEI's Hefei production base is gradually resuming production, but the follow-up production plan depends on the recovery of the supply chain.
Porsche, Jaguar Land Rover and Lincoln ranked 11-13 in turn.
In addition, it is worth mentioning that the previous rumors that "Acura will withdraw from the Chinese market" have been confirmed recently, and the official websites of GAC Honda and GAC Acura have issued a notice announcing that from 2023, GAC Honda will no longer produce and sell the existing products of the GAC Acura brand.
Car gathering summary
The first quarter has passed, the situation facing the second quarter will be more severe, and the "darkest hour" may come.
On the one hand, factors such as rising raw material prices and chip shortages have not improved.
The "price increase tide" spread to fuel vehicles, BBA has fired the first shot of fuel vehicle price increases, and more fuel car companies may enter the price increase tide.
On the other hand, the impact of the epidemic.
Changchun and Shanghai have gathered many car companies and parts companies, and the intensification of the epidemic in the two places has led to the suspension of work and production in some factories, and the production and sales have been affected.
On April 14, Xiaopeng Automobile He Xiaopeng posted on Weibo that if supply chain companies in Shanghai and the surrounding areas cannot find a way to dynamically resume work and production, all Chinese automakers may have to stop work and production in May.
Finally, what do you think?