At 7 o'clock last night, the BMW 7 Series, which was born in 1977, ushered in its 7th generation. This time, BMW let the 7 Series have the most unconventional innovation in its 7th generation history, in the change cycle of motors and computers frantically seizing the car space, in order to boldly respond to the trend.
Seeing that on the official account of BMW China, tens of millions of people watched yesterday's press conference, and I think there is no need to "look at the picture to speak" to generally describe what the new generation of BMW 7 Series is.
Let's talk about why. The first thing to say is, the letter i. Its combination with the 7 makes the BMW 7 Series can run more than 600 kilometers for the first time without relying on oil.
But let's not forget that in BMW's own alphabet, i doesn't just mean electric, it also means intelligence. So, in the back row of BMW's new 7 Series, their owners will be the first group of people in BMW history to watch blockbusters through a 31-inch 8K screen.
BMW's logic is to reborn the brand's top flagship and then divide it into a fuel version, a plug-in hybrid version and a pure electric version. They are indeed a car in essence, sharing the same Clar platform, wearing the same clothes, and even the interior decoration is difficult to detect any difference.
However, do not say that the BMW i7 is a pure electric new 7 series, but it should be said that the new 7 series is a fuel i7.
We see that BMW and Mercedes-Benz approach differently in their strategies towards top flagship cars. Mercedes-Benz is to create an EQS that is completely different from the Mercedes-Benz S-Class to define the S-Class in the electric age. BMW let the i7 define the 7 series in the electric era, but also made the fuel 7 series the most fashionable one in the same class.
Faced with this situation, those who are obsessed with the smell of gasoline should be happy.
As for the question of why BMW's new 7 Series looks like this, what we need to know is that the Chinese market is already the largest market for the 7 Series, which makes it natural that "from the beginning of design and development, the new 7 Series has come for China".
When BMW executives introduced the new car on stage, they even unabashedly used the phrase "Chinese inspiration, German craftsmanship" to describe the new 7 Series.
In China, the atmosphere is about aesthetics, and it is undeniable that it is also a symbol of strength. Therefore, the majestic atmosphere and authoritative temperament have become the most important design tone of BMW's new 7 Series.
The design approach can render the atmosphere, and BMW's new 7 Series has a size of 5391, 1950, 1548 mm, which is large in size and does not need to be rendered with words.
Of course, in the details, the very bold split headlights have also attracted a lot of criticism. However, think about it from another angle, although the eye big ass circle is good-looking, it is also easy to fall into the same boring feeling.
To some extent, the freshness of the bones is something that is more needed in this rapidly changing era. What's more, split headlights are already a trend in the industry.
Moreover, BMW does not only echo this trend in form, but the practice of integrating 8 Swarovski crystals in the daytime running lights has actually successfully led the trend.
The interior of BMW's all-new 7 Series has received almost unanimous praise, and I have even seen many people say that this is the time that BMW has surpassed the Mercedes.
The interior of BMW and Mercedes has always been significantly different, the former has a lot of straight lines and looks more tough movement, and the latter uses a lot of curves to look more rounded and elegant.
I distinctly remember that people often applauded the Mercedes-Benz interior in a way that left little room for straight lines by saying that "curves belong to God, straight lines belong to human beings".
The interior of the entire series 7 series is still filled with a large number of straight lines, BMW did not deny its own tradition, but sublimated itself in its own way.
One of the most probative sublimations is the use of crystals. In addition to using crystals on the door panel buttons and center console knobs like the BMW iX, the new 7 Series directly allows a huge crystal strip to run through the entire front dashboard and doors.
You say that curves belong to God, but who can refuse to have crystals with countless straight lines?
BMW officially calls the crystal belt a BMW wrap-around interactive light belt, which means that it is not only aesthetic, but also practical: it integrates a touch user interface, digital display, ambient mood lights, and can change according to different theme patterns to present different visual effects. The perfect combination of form and function is realized.
It can be said that crystal met BMW's new 7 Series, at the right time, met the right car.
All this makes the straight line achieve BMW's new 7 series, and BMW's new 7 series also proves a straight line.
You may ask why BMW's new 7 Series does not learn the Mercedes-Benz EQS, and arranges a screen in the co-pilot's office? BMW's answer is that true luxury is in a meaningful place, more attentively. So, the 31-inch 8K display is presented in the new 7 Series where movies are best suited, that is, the luxurious rear.
Enjoy a large piece of seat with 42.5 degree adjustable backrest angle and seamless leg rest, sit well, and look good.
BMW's new 7 Series product manual will be thick, it has too much information worth paying attention to. Some of the things that everyone can imagine, such as stronger power, electronically controlled doors, AR real-world navigation and so on. But I believe that the bold innovation mentioned above should be beyond our imagination.
In BMW's own words, this generation of the 7 Series is "above the imagination, subverting the imagination."
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