In ancient Europe, there was a saying: Don't mistake kindness for weakness. If it were not for Porsche's new car launch becoming a rights protection scene, I am afraid that I would not have apologized to the Owner of Porsche China so quickly.
On April 30, Porsche officially apologized to its owners for the reduction of electric steering wheels in its Panamera, Cayenne, Macan, 911 and other models.
The apology letter begins with "dear" instead of "respectful" to bring the relationship closer to the owner and create an atmosphere where the owner is family and friends. First of all, it recognized the reduction of its models and cancelled the post-compensation replacement plan. Admit that it has brought inconvenience and trouble to the owner, but does not mention that the owner needs 30,000 yuan to install this function.
As for why car owners are not satisfied with Porsche's compensation scheme, the answer is obvious. Not to mention that Porsche's plan for the US market is to compensate 500 US dollars in cash, and the compensation plan for Chinese customers is 2300 yuan vouchers. 2300 yuan or vouchers, for a million worth of luxury cars, is simply insignificant. It seems that Porsche selectively forgot that panamera needs 2000 yuan to choose a coat of arms on a wheel, and I don't know if the 2300 yuan voucher can be exchanged for a small coat of arms.
Therefore, in the face of this almost insulting compensation plan, no one will agree to it. It can be seen that the "people-oriented" and "customer-centric" that are usually shouted, as well as various polite words and thoughtful service, how hypocritical, ruthless, cold, cruel and ugly they appear in front of the 2300 yuan voucher.
The next step is to complain about the bitter water, and use a tone full of grievances to express their difficulties. Pulling the time directly back to 2020, there is a shortage of semiconductors and insufficient supply of chips. In order to meet the keen demand of consumers for Porsche, only reduced models can be delivered. The crux of the matter is that at the time of delivery, the owner is not informed in advance. Many car owners learn from third-party sources after mentioning the car, and this feeling of being knocked out is very unpleasant.
The apology letter is very long, the number of words is very large, but the meaning is very simple, the reduction is not right, but the reason is also very sufficient, that is, the epidemic is repeated, the chip supply is insufficient, it is no way to do it, it takes time to solve, that is, not to make specific commitments.
In fact, this matter is very simple to solve, the apology letter has given the answer, waiting for the chip shortage to ease, through the modification to restore this function. Porsche clearly knows the answer that the owner wants, that is, not to say, to complicate simple things, to move porsche headquarters and Porsche China out is not enough, but also to pull on suppliers, authorized dealers, giving people a very important look, clear-eyed people can see, is to drag time.
We have to admire Porsche for being able to retreat without taking care of the two and playing with consumers in the palm of their hands.
In 2021, Porsche delivered 301915 new cars worldwide, with 95,671 units sold in China, and has become the world's largest single market for seven consecutive years. We can't help but ask why the Chinese market, since it is Porsche's largest single market, is not respected by Porsche, and what reason can we play with consumers at will.
We have always been a country of etiquette, you salute me a foot, I salute you, you hit me, I laughed. Is it our long-term image of humility and elegance that makes Porsche feel like a bully.
Conclusion: It is said that the Internet has no memory, and I hope that the Porsche de-allocation storm will allow us to get the respect and attention we deserve, rather than verbal politeness and honorifics. We do not expect Porsche to give up its double-standard behavior, but at least it should be done to admit mistakes, to change after admitting mistakes, and not to make mistakes after changing.