People who have a little understanding of Moutai wine know that Moutai Group is formed and developed by the three remaining shochus in Moutai Town after liberation: Chengyi Yaofang (Huamao), Ronghe Yaofang (Wang Mao), Hengxing Yaofang (Lai Mao), after being nationalized, these three brands merged into Moutai liquor, with the development of decades, Moutai liquor gradually became bigger and stronger, and became well-known in the world, and later in the reform and opening up period, the descendants of these three families each set up a private distillery, playing the banner of their ancestors to make wine, On the one hand, it borrows the shadow of the ancestors, and on the other hand, it also has the meaning of shining lintels.
However, the trademarks of these three companies are all owned by the Moutai Group along with and for Moutai, and without trademarks, they are "unjustified in name" and cannot prove that they are legitimate. Therefore, taking back the trademark of the ancestors from the hands of the Moutai Group is the first priority.
The most successful in this regard were Wang Mao's descendants. Wang Mao was founded in 1879, at first by Sun Quantai, Shi Rongxiao (original surname Wang, name Xiao), Wang Lifu jointly opened, called "Rong Taihe Burning Fang", and later Sun Quantai withdrew its shares, becoming "Ronghe Burning Fang", and then after Shi Rongxiao's family was dominant, "Ronghe Burning Fang" was also called "Wang Mao". By 1952, Ronghe liquor boss Wang Refused to merge and was shot as a bandit. Wang Mao was forced not to be included in the Guizhou Moutai Distillery, and the family trademark fell silent, but because it was confiscated, Wang Mao had the opportunity to retain the trademark of "Ronghe Burning Fang".
Various wang mao on the market
After the reform and opening up, Wang Mao's descendants founded a private distillery on their own, in order to re-enable the Ronghe Winery trademark, after several twists and turns, after more than thirty years of litigation struggle, in 2009, the State Trademark Administration ruled: reject the appeal of Guizhou Moutai Distillery, "Wang Mao" descendants own "Wang Mao" related intellectual property rights, and legally enjoy the 1915 Panama International Exposition Gold Medal honor.
Wang Mao's descendants obtained the Wang Mao trademark, but the trademarks about Wang Mao are "Wang Mao", "Rong He", "Rong Tai He", "Rong He Burning Fang", which do not belong to the same family, so Wang Mao's trademark situation is still very chaotic.
At present, the liquor industry related to Wang Mao in the market, the trademarks are mainly obtained by "Ronghe Liquor", "Ronghe Roasting Fang", "Wang Mao Liquor Industry", and the enterprises with trademarks such as "Rong Taihe", "Wang Lifu", "Wang Tianhe" and so on have not been successfully registered so far, and there are many other unknown small companies that are also named "Wang Mao", in fact, most of them are neither Chuan Chuan, nor the craft of Chuan Chuan.
The recent situation of Huamao and Laimao is even more bleak, one is because these two companies are acquired in the merger, the trademark, factory, etc. all belong to The Moutai Distillery, and now that Wang Mao has passed the precedent of the lawsuit, the possibility of the two descendants retrieving the trademark is very small, and the Moutai Group must have formulated corresponding countermeasures for retaining the "Huamao" and "Laimao" trademarks.
Some enterprises have produced liquors such as "Hualianhui" and "Chengyi Yaofang", but so far none of the trademarks related to "Huamao", "Chengyu", "Chengyi" or "Hualianhui" have been successfully registered, and these enterprises basically have little to do with the descendants of Huashi.
Different icons
Many of Lai Mao's descendants are very lively, and they have all set up factories to make wine. Due to the competition for the status of orthodoxy, the "Lai Mao" brand wine is far and widely renowned, but so far none of the trademarks related to "Lai Mao" have been successfully registered, that is, there is no "orthodoxy", resulting in Guizhou large and small distilleries are producing Lai Mao, the quality is uneven, illegal speculators are mixed in, and the development has become a problem.
A jumble of Raimao
The three Wang Hualai families have developed to the present, and the one who is the loudest but the most uneven in quality is Lai Mao; the one who is not famous but down-to-earth and has excellent quality is Wang Mao; the one who is messy with brands and has no reputation is Hua Mao. If these three want to compete with the Moutai Group, there is basically no possibility of winning, Wang and Hua can also borrow the gold medal of the Expo to talk about things, Lai Mao's words are bleak, they can sell their feelings, publicize their own adherence to tradition, in order to win eyeballs.
After all, the reputation of Moutai was laid down by the Moutai Group itself, and the reason why Moutai became famous was mainly because it received the admiration of state leaders and the propaganda methods were too good. As for the quality of the wine, thousands of people and thousands of mouths, all rely on others to blow for you. The "palace jade liquid wine" in Zhao Lirong's sketch, so many magical effects, in fact, are not all blown.
Moutai Group itself also has the name of "Wang Mao Wine", "Hua Mao Wine", "Lai Mao Wine" wine production, in general, the quality should be more reliable than other companies in the market.