Sales of KYOCHON in Korean school villages remained at no. 1 to 2;
Former director of the school village fried chicken;
What was the reason why the once-thriving fried chicken shop suddenly closed?
South Korean national MC Yoo Jae-seok challenged himself to fry fried chicken in MBC's "What's Idle" to help people in distress due to the new crown pneumonia. In the show, Park Myung-so, who has the nickname "Dak Sama" as Yoo Jae-seok's assistant, appeared and became a hot topic. Once, Park Myung-so's fried chicken shop was successful, which is a representative success story in the show business circle. However, after only two and a half years, the red-hot fried chicken shop was suddenly closed, causing people to be more curious. What was the reason for Park Myung-so's closure?
<h1 class="pgc-h-arrow-right" > the sales of the 1,000 fried chicken stores in the school village remained in the 1st to 2nd place</h1>
In February 2004, Park Myung-so opened the School Village Fried Chicken Yeouido Store behind the KBS branch. At that time, there were more than 1,000 school-based fried chicken stores in South Korea. His Yeouido store consistently ranks in the top 1 to 2 in terms of sales among all school village fried chicken stores.
According to statistics, in the early 2000s, 1 in 4 entrepreneurs would run a fried chicken shop. Whether then or now, fried chicken shops are popular entrepreneurial projects. Some people even say that no matter what kind of job you worked in before, you will choose to do a fried chicken shop after retirement. So, as a start-up, how did Park Myung-so lead the fried chicken shop to success?
The secret to Park's rapid gaining a foothold in the startup market is to choose the right industry. First of all, Park Myung-so was mainly active in Yeouido, Seoul, where three TV stations gathered, so he was optimistic about Yeouido, which was suitable for another job part-time. Concentrated on the observation of various TV stations, office buildings, apartments and other dense areas of the business district. The results show that clothing stores, cafes, etc. are no longer competitive, and considering the geographical characteristics of Yeouido, the most suitable business for eating has been derived. Through the analysis of the business district, Park Myung-so confirmed the diet of the Yeouido business district. At that time, there were many food stalls, Korean food, Japanese food, Western food, etc. in the Yeouido business district, but unexpectedly there was no fried chicken restaurant. In particular, there are no such competitors behind the KBS branch opened by Park Myung-so. And there are office buildings, apartments, communities, etc. around, so there are many fixed populations and floating populations.
In 2004, he invested about 350 million won (about 2 million yuan), of which 50% was royalties and margins. The average daily sales volume is 2.6 million to 3 million won (about 15,000 to 17,000), and the monthly sales are 80 million to 90 million won (about 460,000 to 520,000). When business is good, it can generate monthly sales of hundreds of millions of won (about 600,000). However, after deducting 55% of raw material costs, 5% of oil prices, 13% of rent and property management fees, 15% of labor costs and other maintenance costs, and only 12% of net profits. Based on average monthly sales of 85 million won, the average monthly net income is 10 million won (about 60,000).
< h1 class="pgc-h-arrow-right" > was a former director of the school village fried chicken</h1>
Park Myung-so has made a lot of efforts to be able to gain a foothold in the market by personally riding a motorcycle to deliver food. With the popularity of the fried chicken shop, he also served as the publicity director of the school village fried chicken. As a publicity director, he single-handedly held various signature meetings of fried chicken in the school and village, and actively carried out publicity activities.
< h1 class= "pgc-h-arrow-right" > the reason for putting away the fried chicken business is family</h1>
The road to success was only temporary, and when the business was booming, it put away the cause of fried chicken. More than 10 years later, Park Myung-so said on a show that the reason for putting away the fried chicken business was because of family reasons. According to the TV program, due to various problems such as labor costs, they encountered difficulties in employing people, so they had to pull their families into the business. Watching her elderly father fall while delivering takeout, her mother walking with a beer cup was pushed down by a drunkard. So the family was chosen between money and family. In addition, the behavior of Lee Lee, the agent of Park Myung-so who helped take care of the business, is also one of the reasons for the suspension. Li's brutal behavior was made public online by a part-time worker, which caused a lot of public outrage.