Yun no Yu Wafeng: The "hunting waku" and "anti-black" of film and television, what is behind the fanaticism that drowns the national style?

Author: Chunmei Fox

Published "Illustrated Traditional Chinese Costumes"

Let's talk about the recent #Kumono Hakaze#!

To be honest, as a person who has been fighting fake film and television "wafeng" for nearly 20 years, "Cloud Feather" is a relatively atypical type of "wafeng" in many films and televisions, that is, many netizens say "rubbing edges". The reason why the degree of discussion is relatively high, on the one hand, is that everyone's current sensitivity to "wafeng" has increased, after all, it does not need to be 10 years ago, 5 years ago I went to point out that the Japanese and Korean style problems in film and television were drowned by spit stars, and many articles were reported in turn; On the other hand, because film and television resources are particularly important for many stars who take the traffic route, the online public opinion of serving the road has become a "battlefield" in a sense.

But in this online war of words between "hunting and anti-hunting", what is more interesting is the "commonality" shown by the seemingly hostile sides.

Is the "wafeng" of "Cloud Feather" sensitive to the audience, or is the crew hidden?

Let's first look at these examples of high online discussion and focused rebuttal by YXH and the target audience——

"Chrysanthemum" wadang or "lotus" wadang?

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If we abandon the meaning of the graphic and only look at the graphic itself, we can find that this radial circular pattern is easy to design. "Easy" here refers to different people designing similar graphics without exchanging ideas with each other, that is, they all go the same way.

In fact, there are many wadang cultural relics in China with this multi-petal shape, such as the following one that is often "lotus pattern", which is actually very similar to what appears in the play.

△ Lotus pattern wadang

The crew should have also discovered this, and the relevant YXH also made an anti-black, or clarification.

△ Network screenshot

But Wadang's point, whether it is to argue or refute #Cloud Feather Wakaze# The problem is too marginal, because whether the costume crew uses the buildings of the film and television city or builds one by themselves, I am afraid that they will not refine the design to Wadang, unless Wadang participates in the development of the plot. However, looking for traces of "wafeng" in such a detailed place will inevitably make the target audience feel that it is "targeted".

But this also exposes a problem, most of the "waku" people they find the way of "wafeng" is often only with their own cognition of Japanese graphics to compare, only from the appearance of the similarity to argue, this way of argument itself is not solid enough (the argument has nothing to do with the argument), so that the refutation is also very easy, on the one hand to find Japanese picture proof, on the other side to find Chinese cultural relics to clarify, and then wait for big data to push content that meets their preset position according to existing preferences. Everyone lives in their cocoons in indignation.

Japan's "Mt. Fuji" or China's auspicious clouds and rising sun?

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This is another example of a fierce quarrel, one side feels that Mt. Fuji has appeared, and the other side feels that it is clearly a Chinese pattern, and the person who speaks "wa" in the air is blamed.

△ Network screenshot

This is not seen the yxh of the drama party come out to clarify, in fact, this is the crew designed and done by themselves, as long as the designer is not an intern who has forgotten about the rivers and lakes since then, pull it over and ask isn't it clear? Since the drama party did not find a designer, then I will answer, this set called "screen" by many people is actually a mixture of several cultural relics of the main warehouse.

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△ Landscape sandwich screen

△ Cyanosis (left) and Linlu grass and wood clamping screen (right)

Isn't it obvious? The crew designer directly grasped the mountains in the landscape screen, the trees in the Linlu grass and wood screens, and the birds in the bladders directly from the above several Zhengcang Courtyard collections, and simplified them to a certain extent, adding some fragmentary graphics.

This time, since neither side could cite a sufficiently similar figure, Chunchun was reduced to a boring "battle of ideas".

But in addition to the landscape screen, the other two are actually relatively high and very impressive Zhengcang Temple cultural relics, but it is a pity that the "attack" and "defense" sides involved in the online debate do not know these cultural relics, and the "battle" is crooked. The problem is actually that both sides are too "impatient", and both sides are actually half a pound and eight taels of ignorance (I found the reason for offending people, not only did not love to take sides, but also directly lifted the tables of both sides).

Although the pros and cons of #CloudfeatherWafeng# are very confident that they have the ability to see at a glance that the Dao is Hua is Wa, but IMHO, you two really don't, you don't have both!

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Because of the lack of "national style", "wafeng" took advantage of the void!

In my opinion, whether it is "brushing the edges" or not, the fundamental reason why film and television fall into the dilemma of "wading wind" is still not enough "national style". Of course, the "national style" here does not refer to some keywords in trendy brand design and graphic design, but to the aesthetic inertia that is truly infiltrated from Chinese culture.

Doesn't anyone wonder whether the prop above is windy or not, it hangs there outrageously!? When film and television need a large number of props for decoration, and the designer himself lacks an understanding of Chinese culture, the "culture" that the designer has been exposed to and understood during his growth will emerge at this time and be revealed under the designer's pen. And our generation, obviously, is too close to Japan and South Korea and too far away from China, which may be why many times the "wafeng" in film and television looks "brushed aside".

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In fact, these designs are similar, as for the "fixed wa" or various formats of "X generation hua" often depends on the mentality of netizens, and the first wings instigated, because they are not "hua" enough, they are full of so many doubtful design elements.

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And for the target audience of "Cloud Feather", the greater "indignation" is probably that everyone should be justified in doing this, why just say that I have a problem? Indeed, many phenomena placed on the previous hit dramas, not only are not "boogy", but are some kind of exaggeration!

hairstyle

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Also put aside the essence and look at the appearance, you will find that this makeup artist especially prefers to comb the middle of the figure eight for women and cover part of the cheeks.

△ Screenshot from Yun no Yu Guanbo

The makeup artist also posted a Li Yitong's costume style not long ago, and the idea is similar, which is obviously the "classical hairstyle" she understands.

△ The picture comes from Vicky Weibo

But this is also what many people understand as a "classical hairstyle". Not to mention costume dramas, Hanfu Internet celebrities are also so combing, and a large number of examples given by the target audience of "Cloud Feather" are Han costumes. It may be difficult to evaluate whether this is a "bonostyle", but it is definitely not a "national style", but a popular ancient style on the Internet. It is indeed understandable that the target audience of "Cloud Feather" "shouts injustice", after all, these have been popular many times in past films and television, and have been sought after many times.

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I'm afraid that the team of "Cloud Feather" is probably also wondering, this is equivalent to a "successful model" that has been verified by the market, but it failed in my place, why?

Sit on your knees

The problem of kneeling is more typical, after all, the 2015 "Langya List" sat like this. When I pointed out such a problem in Zhihu, the answer to spray me has several pages and can get thousands of likes, I am actually as confused as "Cloud Feather", can this seat be accepted by the audience? Or is this a kind of superficial parody like "Cargo Cult: Costume Film and Television", why do they always get popularity? mentioned that the audience determines the good and evil of the Tao in the play according to their own likes and dislikes of the play?

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But if you ask me, should this level of "bonobo" be caught? Then I must say "yes"! Because, I remember revenge, and mentioned at the beginning that I have been fighting fake film and television "Wafeng" for nearly 20 years, that is, I started fighting from the time of "Wafeng = Han and Tang Zhengzong", and I have been scolded and splashed with dirty water for this. The current oversensitivity to the "wafeng" seems to me more like a backlash against that period, but for the group, it is also a blind two directions.

Eliminating the "bonophoon" is a major surgery for the whole body

To eliminate the "wainy", it is useless to rely only on these current "hunting waku" and "wajian". To put it simply, at this level, making jokes is light, sooner or later it will delay big problems, remember the most noisy time when cultural export was super-talking, even the normal academic exchanges between mainland museums and foreign countries were taken out and pasted "big-character newspapers". It is not so much "good intentions do bad things" as "stupidity is bad" and "selfishness is the mother of stupidity".

But where there is a crouching dragon, there will be phoenix chicks. The way to combat "wafeng" is similar to "whack-a-mole", and the crew's approach is only which leakage and blockage, netizens pointed out that the element is doubtful, then which element is put aside. There may be mistakes here, or it may be controversial, but for the crew, it's all risk avoidance anyway. However, it is difficult to have advanced foresight in this way, many dramas are good when filming and Reuters are good, and everyone's cognition has changed when they are broadcast, and if they encounter schedule delays, they will face greater variables.

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Sometimes it's not that the crew doesn't want to change, but they can't change it, and they often don't know where they're wrong, just like the carpet cover Xiaoqiang, hoping that others are also out of sight.

For example, kneeling is how to solve a more typical problem in the "national style" and "wafeng". It is true that China has a history of kneeling, but the history of China's sitting has been a long time ago, which means that unless we have a special systematic understanding, the probability of kneeling in our minds is only the same as that of Japan. Imitating Japanese kneeling sitting, the most typical problem is to sit directly on the floor of the set room, or just have more cushions. Sometimes it's hard to say that it's Japanese-style kneeling, but it's more like the kneeling environment provided by Japanese restaurants.

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Solving this problem is a big project, and these aspects of light props will be significantly affected. Taking the old version of "Romance of the Three Kingdoms" as an example, in addition to specially made props, the furniture size and even the height of the windows in the play are specially adjusted.

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Otherwise, there will be a situation where "Cloud Feather" and many costume dramas are obviously the products of the era of high-legged seats, and the posture of the characters kneeling on the ground is exceptionally low. This is a strong contrast with the scene, and it is strange that the audience does not think of something.

The same is true for clothing, makeup and hair, and now film and television dramas have formed their own set of habits, which can only be simply replaced and cannot be changed from the root.

For example, "The First Part of Fengshen " allows male actors to grow long hair, but in the end it only changes the hairline problem that originally required a hood and the fluffiness of the front area of the head, but the way the bun is dressed is still costume drama-style, and there has been no fundamental change.

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There are money, leisure and big projects such as "Fengshen Trilogy", which seems to pay for many problems in the film and television industry, but still can only make the most conventional answers, and the rest is obviously difficult.

For film and television, "Wafeng" is currently more like the collapse of the main actor, which is a foreseeable but unpredictable risk, either avoidance or hard top, which is why the "Hunter" side encourages everyone to make a report call to remove film and television dramas, because in the final analysis, this is not a mistake of principle in investment.

It's just that for "Cloud Feather", its director is the risk itself, and there are indeed many audiences who have made a "presumption of guilt" because of the director's previous problems. But is this wrong? It's not wrong, because the past problems have not really been liquidated, naturally will continue the likes and dislikes to this day, just like a few years ago, more than a decade ago the "Wind" film and television have not really been corrected, our hidden worries about this will naturally make them zoom in and observe the subsequent film and television.

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