Traditional Chinese medicine is a treasure of Chinese civilization, and in recent years, the mainland Chinese medicine industry has ushered in a golden period of steady and rapid development. Nanyang is the hometown of Zhang Zhongjing, a medical saint, and an important birthplace of Chinese medicine civilization, attracting many Chinese medicine experts and enthusiasts to come to feel its rich cultural heritage.
From October 14th to 16th, many pharmaceutical chains such as Shuyu Civilian Pharmacy, Shandong Yanxitang Pharmaceutical Chain, Hebei Huatuo Pharmacy, Jilin Pharmacy, Zhongyou Health Pharmacy, Zhang Zhongjing Pharmacy and Jiangsu Xiansheng Pharmaceutical gathered at Zhongjing Wanxi Pharmaceutical, the hometown of Nanyang Medical Sheng, to talk about brotherhood and seek new development. Under the current situation that the development of pharmaceutical chains is weak due to policies and online shopping markets, we are looking for new incremental breakthroughs.
Accompanied by Sun Feng, chairman of Zhongjing Wanxi Pharmaceutical, and Ma Yun, general manager of marketing, the families of the five brothers chain successively worshiped the medical saint Zhang Zhongjing in the Chinese Medical Shengyuan, and visited Zhongjing Wanxi Pharmaceutical Culture Square, Zhongjing Cultural Exhibition Hall, Liuwei Dihuang Pill Production Workshop, Zhang Zhongjing Pharmacy and other places.
Coinciding with the Zhongjing Autumn Health Festival, the entrance of Zhang Zhongjing Pharmacy was crowded, in addition to famous doctors, there were also free tastings and drinking of Chinese medicine soup, Chinese medicine health tea, Chinese medicine pastries, etc., opening a new way of Chinese medicine health preservation and attracting many people to come to experience.
At the exchange meeting, Yang Mingjiang, general manager of Zhang Zhongjing Pharmacy, expressed his greatest respect to the five brother chains that arrived. General Manager Yang Mingjiang said that the five chain enterprise exchange meeting, everyone knows everything and says everything, each enterprise has highlights worth learning from, in the mutual communication and promotion, each chain has ushered in rapid development. Li Wenjie, chairman of Shuyu Civilian Pharmacy, Yu Zhigang, chairman of Shandong Yanxitang Pharmaceutical Chain, Fang Yun, general manager of Jilin Pharmacy, Zhang Weijun, chairman of Hebei Huatuo Pharmacy, Jia Dongmei, vice president of Zhongyou Health Pharmacy and other pharmaceutical chain bosses said that through the visit to the traditional Chinese medicine industrial production plant and Zhang Zhongjing Pharmacy, they deeply felt the strong cultural heritage of traditional Chinese medicine of Zhongjing Wanxi Pharmaceutical, and Zhongjing people's ultimate pursuit of drug quality. At present, the characteristics of traditional Chinese medicine prevention and health care have attracted much attention from consumers. Attaching importance to the learning and management of Chinese medicine products is a new topic in pharmaceutical retail, and it is also where the market potential lies.
The 5 brother chains participating in the conference are all well-known chains with a high reputation in the industry, and they are also benchmark enterprises of regional leading chains.
Zhang Xingyu, General Manager of Hebei Huatuo Pharmacy, shared the "Pooling Fund Medical Insurance Reimbursement Business"
Since the implementation of outpatient coordination last year, the progress of integrating pharmacies into outpatient coordination has varied greatly across the country, and for pharmacies that have opened store coordination, the source of prescriptions is also a huge bottleneck. After the overall planning of the store, Hebei Huatuo Pharmacy actively used the Internet hospital to solve the problem of prescription source, which has great guiding significance. Zhang Xingyu, general manager of Hebei Huatuo Pharmacy, shared the "Medical Insurance Reimbursement Business of the Pooled Fund" from the aspects of the current situation of chain medicine, business development, Internet hospital construction, policies and planning.
Lou Xinzhen, Director of the New Retail Center of Shuyu Civilian Pharmacy, made "New Retail Sharing"
New Retail New Ideas! Based on meeting consumer experience and demands, pharmaceutical new retail has become a new opportunity and new track for industry development, embracing new retail and occupying new heights! Lou Xinzhen, Director of the New Retail Center of Shuyu Civilian Pharmacy, shared the experience of Shuyu Civilian Pharmacy in the digital new retail middle platform matrix to help refine the landing from the aspects of gross margin management, private domain positioning and operation.
Zhao Yiyang, manager of the human resources department of Jilin Pharmacy, shared the theme of "deep cultivation, cultivation, empowerment and empowerment"
Data show that by the end of 2022, the total number of retail pharmacies in mainland China was 623299, showing continuous growth compared with previous years, while the number of stores served continued to decrease. General Manager Zhao Yiyang said that in such a severe environment, the industry has shown a more diversified and professional situation, how to effectively use talents, retain talents, and give full play to the role of talents is the primary issue that professional managers of enterprises need to ponder. I hope to take this opportunity to communicate, learn and absorb more talent management experience with the outstanding enterprise managers here.
Yang Yanning, director of Shandong Yanxitang Pharmaceutical Chain Operation, shared the "Anniversary Plan"
No matter how good the training is, no real war is better effective and can really get employees moving. Anniversary celebration has always been a must for brand marketing, and anniversary marketing is also the same frequency resonance between brands and consumers. Yang Yanning, director of operation of Shandong Yanxitang Pharmaceutical Chain, shared how to hold a themed and interesting brand "birthday banquet" through drainage war, brand war, explosive product war, guerrilla war and PK war, and obtained traffic and increment.
Wu Cheng, deputy general manager of Zhang Zhongjing Pharmacy, shared the theme of "Marketing and Management Misunderstandings of Chinese Medicine Refined Pieces"
With the improvement of consumers' health awareness, at the same time, the awareness and acceptance of traditional Chinese medicine health care, medicine and food homologous products are improving. More and more pharmacies are also paying attention to the marketing of traditional Chinese medicines. How to carry out the marketing of Chinese herbal tablets? How to avoid misunderstandings in marketing management? Wu Chengjie, deputy general manager of Zhang Zhongjing Pharmacy, shared "Misunderstandings in the Marketing and Management of Chinese Medicine Refined Pieces" from the aspects of visual marketing, experience marketing, task marketing, affiliate marketing, combination marketing, and discount marketing.
Finally, as the host, Ma Yun, general manager of marketing of Zhongjing Wanxi Pharmaceutical, reported the progress of Zhongjing Wanxi Pharmaceutical's "Zhongjing Three-minute Classic Project". He said that the three-minute classic has now entered the deep water area, and the spring and autumn seasons are concentrated every year, and the concept of the health festival is used to promote the further promotion of the three-minute classic. A few days ago, the Zhongjing Autumn Health Festival being held by major pharmacies is the starting point for Zhongjing to explain the implementation of classic projects in three minutes.
Ma Yun said that Zhongjing's "three-minute understanding of the classics" is the crystallization of Zhongjing Wanxi Pharmaceutical's inheritance of classics and innovative development, and is a project launched on the basis of "good medicinal materials, good medicines", based on the advantages of Zhang Zhongjing's brand culture and based on market development needs. "Speaking classics" is beneficial to many parties, and it is also a long-term and continuous cause that requires the joint efforts of many parties.
The three-minute explanation of the classics focuses on the dominant diseases and diseases of classic Chinese medicine in vivid forms such as picture books, reading books, short videos, and shorthand cards. Scientifically disassemble classic Chinese medicine, dig deep into the core of classic Chinese medicine, "explain the classics" in a particularly memorable and focused way, with the goal of "easy for speakers to speak, easy for listeners to understand, easy for patients to use", and promote the classics together with chain strategic partners, provide better health services for consumers, and add bricks to the increase of chain traffic.
At the same time, the promotion of classic projects in three minutes is inseparable from the joint efforts of various chain partners and colleagues. It is believed that the classic formula will set off a higher wave and let more people feel the power of classic Chinese medicine.