The "hugging" in e-commerce live streaming has recently become popular!
This one is jokingly called
The profession of "so that every word of the anchor does not fall to the ground"
The fire comes from a short video of Douyin
"Learn these two sentences well, come to Hangzhou e-commerce"
In the video, he is engaged in the live streaming e-commerce industry
The little brother Ning Meng who works in the central control
Easy to use
"That's right" and "I want it" live broadcast skills
In the live broadcast room, it caters to the product introduction of the anchor
Netizens are talking about it non-stop:
Just these two sentences,
In Hangzhou, you can get 8,000 yuan a month."
Time
The profession behind this streamer
Become a new outlet in everyone's eyes
Various imitations have sprung up one after another
And that's where it goes
What is the magic of a profession with a popular perspective?
Before the Double 11 War is about to break out
The reporter approached the group
Ning Meng at work. Video screenshots
Low threshold and high pressure
This work is not as glamorous as expected
Like many young people today, 23-year-old Ning Meng is doing a very "new" job - e-commerce central control.
In the face of the sudden popularity, Ning Meng actually has no sense of reality, "It is to let this profession 'out of the circle', I am very happy that the profession of central control can bring joy and traffic to everyone." ”
The reason why Ning Meng, who only entered the live streaming e-commerce industry at the beginning of this year, chose such an industry with a relatively low entry threshold, in his own words, "This job 'Xiaobai' can also be done, which is most suitable for entry." ”
Ning Meng's work photo. Photo courtesy of interviewee
However, in his opinion, the low threshold does not mean that the work is easy: "In fact, 'Cheering' is only part of the work of the central control, and the central control also needs to count relevant data, cooperate with the live broadcast team members to set the atmosphere, and prepare live broadcast skills and plan the promotion game." ”
"The low threshold also means that the competition pressure is high, and after entering, it is quite tired, far less glamorous than everyone imagines." He added.
The seemingly simple "yes", "wanted", and "linked" are called the "three-character canon" by netizens.
Ning Meng often had to repeat these sentences hundreds or thousands of times after a live broadcast. Over time, he would even blurt out in his daily life, and in conversations with reporters, he said several "yes" and "yes", and as soon as the words came out, he was happy, "Have you noticed, I'm a little used to my profession." ”
For Ning Meng, when she works in the morning, it is normal to receive the task of starting the broadcast room at 6 a.m. - wash your face and rush to the live broadcast room. In the case of late shifts, you may have to work until 1 a.m. the next day.
"I once livestreamed for up to 9 hours continuously, and it was really draining." He said that the golden-voiced throat treasure has also become a must-have for central control and anchors.
The live streaming industry is a lot of brains. Photo courtesy of interviewee
There is no ceiling for the upper limit
But it's not easy to get a high salary
Another brother who has been in the e-commerce central control industry also believes that it is difficult to do well, "In fact, the central control is more inclined to data analysis, including streaming, data analysis, etc., and 'Huanxiao' is sometimes more inclined to anchor assistants, and you need to master the rhythm of the live broadcast room." ”
"After the start of the broadcast, you need to take screenshots of the performance every 30 minutes to prepare for the review, during the broadcast, pop-up windows are always available to explain at any time, and after the broadcast, you are also responsible for returning, and in some small live broadcast rooms, one person in the central control needs to do the work of everyone in the team." Dongxu said.
If Ning Meng, who graduated from the aviation maintenance department, fell in love with the live broadcast industry because her home was in Hangzhou, the capital of live streaming e-commerce, Dongxu's entry into the industry was even more unexpected.
"At the beginning, I simply thought that the words said by the central controller were very funny and looked interesting, but when I entered this line, I found that my laughter became higher, and I said these lines every day that was not so interesting, and then I resigned."
Collating and analyzing data is also part of the "central control" work. Photo courtesy of interviewee
Dongxu calculated his income for the reporter, "Six or seven thousand yuan a month, the income of rising as an anchor is higher, but being an anchor has many requirements for appearance and so on, and it is often difficult for the central control to become an anchor." ”
How high is the revenue of e-commerce central control?
Ning Meng also calculated an account for the reporter: "My income from my first central control job is 6 to 7,000, my second income is also 6 to 7,000, and the monthly salary of my third job is fixed at 7,000 and 5,000." ”
However, Lemon and Dongxu both believe that there are also high salaries for e-commerce central control jobs, "there is a central control with a monthly salary of more than 10,000, and the monthly salary is based on ability, and there is no ceiling on the upper limit." ”
Collating and analyzing data is also part of the "central control" work. Photo courtesy of interviewee
The e-commerce live streaming industry is too volumed
"Boom" is very mobile
At present, there are also some young people who use e-commerce central control as a "springboard" for their own industry transformation.
"Post-00s" cloud is actually one of them, she believes that central control is also a profession that eats youth, and there is not much career space, and it can only develop in the direction of live broadcast operation and being an anchor in the future. As a central controller, you don't need much experience, and it is very suitable as a springboard before finding a suitable job.
"The main e-commerce live broadcast industry is really volatile at present, in order to compete for traffic, everyone is continuously live broadcasting, engaging in activities, doing videos, all kinds of tricks emerge endlessly, although I know that it takes time to precipitate to do a good job, but every day to go out early and return late, the time is really a little unbearable."
Yun Duo worked for several months and then chose to resign: "I have done central control and am familiar with the process of e-commerce, so I still have an advantage in applying." The point is that the salary is higher. ”
Unlike Yunduo, after Ning Meng's short video went viral, he was fired by the company.
Now, he chooses to continue to stick to the central control industry, "I still like to do e-commerce, and I will continue to do the central control." ”
Someone goes, someone stays.
Do you like the profession behind this streamer?
From: Chao News reporter Chen Ying
Source: Zhejiang News