#妙笔生花创作挑战#
On October 28, the well-known Internet celebrity Xiao Yang was involved in a public opinion turmoil, which was caused by his support for his apprentice in the live broadcast and rubbing the side with the apprentice, resulting in multiple accounts being blocked.
As an annual Double 11, this is a time for businesses to compete, but this year's Double 11 business war is particularly fierce. Now that Double 11 is approaching, Li Jiaqi was first pushed to the forefront, Li Jiaqi's turmoil has just faded, and Brother Xiao Yang has suffered again.
Recently, a famous scene about Xiao Huang "God Map" has been circulating wildly on the Internet.
In everyone's hearts, YSL was originally a high-end brand, but Xiao Huang pretended to be called Hanako in the live broadcast, and there was no counterattack after that, and even jumped on the table to pretend to be ugly.
This behavior has aroused doubts and criticism from many netizens, and many people believe that Xiao Huang's move damages the brand image and lowers the grade of the brand.
As the incident continued to ferment, Brother Xiao Yang was also pushed to the forefront.
Some netizens found that Brother Xiao Yang had vulgar interactions with his apprentices many times in the live broadcast, and even used edge balls to attract traffic.
This behavior has aroused the disgust of many netizens, and many people think that Brother Xiaoyang, as a public figure, should pay attention to his words and deeds and bring more positive energy to the society.
However, Brother Xiao Yang did not apologize for his behavior, but supported his apprentice in the live broadcast, sang and harmonized with the apprentice, and continued to rub shoulders.
This behavior completely angered netizens, and they demanded that Brother Xiao Yang and his apprentices be banned.
With the increasing pressure of public opinion, Brother Xiao Yang and many related accounts have been banned.
As the top stream in the Internet celebrity industry, Xiao Yang's every move has attracted much attention, and this incident has also led to his brand YSL being involved and becoming the focus of public opinion.
It is understood that during the live broadcast, Xiao Huang was wearing a camisole and behaved frivolously, and while fiddling with his clothes, he said: "So the bullet is really gone."
This move was considered by many netizens to be playing "edge ball", and they did not hesitate to sacrifice their image in order to attract attention.
As the incident continued to ferment, some netizens posted screenshots of Xiaohuang's live broadcast to the comment area of YSL's official website, asking why the brand chose such an Internet celebrity cooperation, which made the incident heat up quickly.
In the face of netizens' questions and condemnation, YSL's customer service responded: "There will be a commissioner to follow up", but did not give a specific treatment plan and timetable.
Xiao Huang himself also issued an apology statement in the comment area, saying that he would pay attention to his words and deeds in the future, but netizens didn't seem to buy it, thinking that this move lacked sincerity.
As the incident continued to ferment, Xiao Huang's past "edge ball" behavior was also picked up by netizens one by one.
Some netizens found that Xiao Huang had similar actions in previous live broadcasts, and the frequency was staggering.
However, this incident not only caused Xiao Huang to fall into the whirlpool of public opinion, but also affected the brand YSL.
As an internationally renowned luxury brand, YSL should be more cautious when choosing partners to avoid affecting its brand image due to negative news about its partners.
Nowadays, the influencer economy is in full swing, but the problems that come with it cannot be ignored.
In order to win attention, some Internet celebrities do not hesitate to try various means, and even break through the moral bottom line, causing a bad social impact.
Therefore, for the Internet celebrity group, how to regulate their words and deeds and transmit positive energy to the society has become an urgent problem to be solved.
The "edge ball" turmoil of Brother Xiao Yang and his team not only sounded the alarm for the Internet celebrity group, but also put forward new requirements for the brand when choosing a partner to work with.
In the face of the endless chaos of the influencer economy, we need to remain vigilant and work together to maintain a healthy online environment.