How naïve would you think that the price of the Mercedes-Benz G500 is to look up to the U8?

What is happy is that the Mercedes-Benz G series, which has been fried for nearly 10 years, will begin to shrink in price after 2023.

Around June this year, the price of Mercedes-Benz G series began to collapse in the ultra-luxury market, and it collapsed with 992 (911 code), from a commodity point of view, the rise and fall of a car and consumption power are directly linked, in addition to the contraction of top consumption power, capital withdrawal is also an important influencing factor.

At present, the price of Mercedes-Benz G series has fallen across the board, but it has not fallen below the guide price, the price of G500 is 1.96 million, compared with the guide price of 1.9 million, there is still a premium of about 60,000.

The price of the diesel version of the G350D is still around 1.5 million, which is already a miracle, and it is worth mentioning that the price of the G63 is not as strong as it was in 2021.

Two years ago, if you want to get a G63 in a Zhonggui 4S store, the price increase is more than 500,000, but now the price in Tianjin Port is about 2.25 million, which is a huge drop compared to the price of 3 million that year.

Some people say that the price collapse of the Mercedes-Benz G series is brought about by the U8, and BYD has injected exaggerated functions, strong performance and excellent sense of technology into the Wangwang, transforming the user base of the Mercedes-Benz G series.

This is the result of subjective speculation.

Because the price of the Mercedes-Benz G series has begun to loosen in the middle of this year, the price of the Mercedes-Benz G series has been loosened before the U8 was launched on September 20, and the real delivery was in November.

Under the influence of the general environment, the user group who previously had reserve funds to buy the Mercedes-Benz G series began to give up and chose conservative consumption, which has nothing to do with the listing of a certain car.

The other car is the Porsche 911, the current price concession has reached about 15%, and before the so-called Yangwang U9 is launched, the Porsche 911 has also been loosened.

For a long time, the prices of the 911 and Mercedes-Benz G series have been significantly inflated.

The main thing is scarcity, in the square box market, the Mercedes-Benz G series can bring stronger social link capabilities, and the reliability, stability, off-road ability and safety are very good.

The Mercedes-Benz G-series is basically the second car in the family, and the Mercedes-Benz G-series will definitely be the first to be abandoned at a time when there is no need to make high-value purchases.

In addition, the sales volume of the ultra-luxury car market itself is niche, and in the past, the Mercedes-Benz G series was too high-profile, resulting in oversupply, so the G63 could not bear it first, because the user group and inventory that could afford to buy the G63 did not match at all.

As a result, the inventory cycle of G63 is much larger than that of G500, and the reason why the price of G500 is still strong is because the price is more reasonable, and the number of people who can consume between 1.5 million and 2 million is slightly more.

The same price can be called a competitive relationship, and the competition between competing products will only affect the price, and will not directly collapse the price of another car, so looking up to the U8 makes the Mercedes-Benz G series price collapse directly, which is the subjective assumption of some people.

Perhaps part of the user group of Mercedes-Benz G series will be converted by looking up to U8, but the vast majority of ultra-luxury user groups, more choices are still Mercedes-Benz G series, which has nothing to do with price and configuration.

In November, Yangwang U8 delivered 408 new cars, which performed well in terms of data, and it was indeed a good model, but the collapse of the Mercedes-Benz G series was more about the retreat of capital, which was related to the consumption concept of "shrinking super capital expenditure".