On December 16, the Douyin account of Oriental Selection released a video, saying that after the decision of the board of directors of Oriental Selection, Sun Dongxu was removed from the position of executive director and CEO of Oriental Selection, and Chairman Yu Minhong concurrently served as CEO of Oriental Selection, effective from today.
Since the development of the small essay incident, it seems that Dong Yuhui's simple question of staying has derived many contradictions between the workplace and the shopping mall.
For example, on the evening of the 15th, Dongfang Selection anchor Tianquan said that the oranges were sent to SF, and the freight was very expensive, and a few catties of oranges were equivalent to being sent, and you would be blocked again after buying an order, so you would still make money. Tianquan also said that many of the netizens who commented in the live broadcast room were people from rival companies, or water armies invited by rival companies, other companies gave you money to come here, and you spent money to buy oranges, which is equivalent to earning at both ends.
Between the words, although he did not directly scold consumers, he was full of anger. Oriental Selection, these four words were originally a well-known brand, giving people the feeling of a scholarly elegance, because most of these anchors are teachers from New Oriental, not street vendors.
Why is Dong Yuhui so popular with everyone? It is because when they see Dong Yuhui, people will think of a sentence: There is poetry and writing in the belly. Dong Yuhui can share some life philosophies with you in pure business behavior, so that people can know more about the world. Isn't this a classroom set up in a small live broadcast room?
As far as the workplace is concerned, the problems between Yu Minhong, Sun Dongxu, and Dong Yuhui are another main line. Putting aside the cause of the incident for the time being, it is estimated that Dong Yuhui temporarily left Dongfang Selection and returned to his hometown for what reason, Dongfang Selection will not be made public, after all, making it public means admitting that he has an internal miasma.
In order not to expand the impact of the situation on Dongfang's selection in a timely manner, Yu Minhong spoke on the issue on December 14 and apologized to Dong Yuhui. However, Yu Minhong changed his words and said that Xiao Sun (Sun Dongxu) is young and energetic in doing things, but he is not mellow enough.
This sentence is obviously biased in favor of Sun Dongxu, and it has the meaning of "self-punishment three cups" for Sun Dongxu first. This further shows that in fact, the real core problem of the Dong Yuhui incident lies in the management, that is, Sun Dongxu, the CEO of Dongfang Selection.
In addition, Yu Minhong's behavior is also reducing consumers' antipathy towards Dongfang Selection and Sun Dongxu. The reason is simple, as the CEO of a company, he does have the power of one person under ten thousand people within the company. But in front of consumers, in fact, Sun Dongxu is just a "waiter", and you need to provide smiling service to guests.
Vitality 28, the chairman of the house calls himself a "sensible chairman" and calls the consumer a "cloud shareholder". Even if it is necessary to open an e-commerce department to increase the consumption experience of consumers, the chairman of Vitality 28 will deliberately shoot a video to make a "report" to the "cloud shareholders".
Is it difficult to pull down the face? Pull down the arrogant face of New Oriental and Oriental Selection in order to win the inside. A teaching and training incident can make New Oriental's stock price plummet, and the entire company will fall into bankruptcy. Don't you be afraid, Dongfang Selection will also have a "teaching and training incident"?
Now, New Oriental chooses to directly pull down Sun Dongxu, who is deep in the center of the whirlpool, in fact, to protect him. After all, Sun Dongxu has followed Yu Minhong for 16 years. Even if you can't stay in Oriental Selection, you can go back to New Oriental.
In 2007, after graduating from Nankai University, Sun Dongxu entered the Foreign Examination Department of Tianjin New Oriental School and began to become a teacher. In 2008, Sun Dongxu went to Hefei New Oriental School and eventually became the assistant principal of the school. In 2013, Sun Dongxu became the school's president. In 2016, Sun Dongxu became the Regional President of New Oriental China in Northwest China, and also served as the Principal of Xi'an New Oriental School.
In 2018, Yu Minhong wanted to install a co-CEO before New Oriental went public, so as to increase investment in the technology sector, and Sun Dongxu, who studied computer science, was the best candidate. Later, Sun Dongxu got his wish and became the co-CEO of a listed company at the age of 33.
According to the information of Flush executives, Sun Dongxu's current annual salary, dividends, salary, options, robes, etc., add up to a total of 10.651 million yuan.
In February this year, Sun Dongxu sold 1.93 million shares of New Oriental Online twice on the 7th and 8th, cashing out 217 million Hong Kong dollars (about 198 million yuan).
In April this year, Dongfang Selection once again offered a sky-high equity incentive, and CEO Sun Dongxu received 3 million shares, worth about 87 million Hong Kong dollars (about 79.37 million yuan).
A big boss worth at least 200 million is the most stupid behavior to be angry with a "sales crown" who makes a lot of money for himself every year.