On December 29, Jingdong Supermarket joined hands with Yanghe to pre-sell 1,000 boxes of Yanghe Dream Blue JD20 classics. Consumers who participate in the pre-sale can get a PLUS membership annual card, and the pre-sale order will be given an E card of 50 yuan, and there will be a limited amount of 20 yuan per day to buy new products in the month of sale.
Consumers only need to log in to the JD APP, search for "Yanghe JD Self-operated Flagship Store" to enter the store activity page, and make an appointment in advance to buy it. On January 9th, the new JD20 product of Yanghe Dream Blue was officially put on sale.
With the gradual improvement of consumers' requirements for liquor quality, liquor with diverse styles and aromas has become an indispensable part of the dinner table. The Dream Blue JD20 launched by Yanghe and Jingdong has been meticulously crafted and polished by 46 national liquor masters to achieve a multi-fragrance of old cellar fragrance, aged wine fragrance, grain koji fragrance and so on, and the style is more prominent.
In terms of taste, Dream Blue JD20 inherits the 22335 gentle ancient brewing technology, relying on the golden wine-making microbial environment of the Yanghe Suqian liquor production area, so that the entrance is thick and round, sweet and soft, and the drinking experience is beautiful.
On the basis of the classic blue color of Yanghe, the appearance of Dream Blue JD20 not only takes the number of "Classic 20" logo as the main body, but also uses aerospace, airplanes, high-speed rail ribbons and rice fields as elements to show the brilliant achievements of the country and Yanghe in the past 20 years, and inherit the charm of the oriental style.
In fact, this is not the first time that JD.com and Yanghe have cooperated. Relying on the supply chain advantages of Jingdong Group, Jingdong Supermarket creates a genuine ecology, accumulates high-quality customers, and realizes fast delivery to homes, bringing consumers the ultimate shopping experience of chasing new products at the first time, grabbing popular products easily and affordably, and receiving goods quickly without leaving home, and also bringing high growth to big wine brands.
At the same time, the live broadcast cooperation between JD.com and Yanghe is also quite bright. Through the combination of AI technology and live broadcast, and with the influence of heavyweight guests, in 2023, Yanghe will have more than 200 live broadcasts on JD.com, ranking first in JD liquor with the highest transaction amount, and the overall sales are vigorous.
In 2023, the single-day sales of the super brand day of the Yanghe New Year Festival will rank among the top three liquor brands. During Jingdong 11.11 this year, the turnover of Yanghe increased by 55% year-on-year, and the turnover of single product Yanghe Hailan FCL increased by 190% year-on-year.
In 2024, JD.com and Yanghe will deepen the implementation of brand co-creation, content marketing, integration of global membership, as well as operation, joint construction of new retail of digital stores, construction of their own platform, and construction of an inventory system, so as to empower the cooperation between the two sides and jointly create the practice of "wine + Internet".
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive price, the most guaranteed quality of the goods sold, and the leading services in the industry, making it the preferred channel for hundreds of millions of consumers to shop.