#2023 Annual Creative Challenge#Every year's New Year's Day and New Year's Eve file is the most important schedule in the film industry, which can be said to play a role in connecting the past year, making a summary of the past year, and paving the way for the coming year, especially to prepare for the Spring Festival.
1. The box office of New Year's Eve movies broke the record of the same period in film history
According to a report by The Paper, according to the data of Lighthouse Professional Edition, as of December 31, the total box office of the 2023 New Year's Eve file exceeded 537 million yuan, breaking the record for the highest box office in Chinese film history. The top three movies at the box office on New Year's Eve are "Twinkle Twinkle Twinkle Star", "Annual Meeting Can't Stop!" and "Goldfinger". According to the data of Maoyan Professional Edition, on December 31, the single-day box office of the New Year's Eve stalls exceeded 500 million yuan, which is the first time in 146 days that the single-day box office of the market exceeded 500 million yuan after August 6.
Approaching the New Year, the movie schedule is divided into New Year's Day files, New Year's Day files, and New Year's Eve files from different time dimensions. The New Year's Eve stall refers to the single-day box office, and the New Year's Day stall refers to the period from December 30 to January 1, 2024, and the Lunar New Year stall has the longest time span, counting the box office from November 24 to December 31. According to the data of Lighthouse Professional Edition, the total box office (including pre-sale) of new films on New Year's Day in 2024 has exceeded 1 billion yuan at 12 o'clock on December 31, and as of 18:42, the total box office has reached 1.184 billion yuan. The total box office of the Lunar New Year stalls exceeded 4 billion yuan at 18:53 on December 30.
As of press time, the box office (including pre-sale) of "Twinkle Twinkle Twinkle Star" has exceeded 532 million, becoming the box office champion of New Year's Day in Chinese film history. "Twinkle Twinkle Twinkle Star" is iQIYI's first account-sharing drama to break 100 million, Qu Chuxiao and Zhang Jianing play the male and female protagonists Zhang Wansen and Lin Beixing respectively. "Zhang Wansen, it's snowing", this line in the play exploded in real life, expressing his feelings of longing in a literary and subtle way. Therefore, the movie version of "Twinkle Twinkle Star" set up a special screening event of "Snow Field", which set off a rush for tickets by fans, and also made many theaters spontaneously buy snowmaking equipment.
2. Is the 24-year-old movie going to get off to a good start?
At the beginning of 2023, the Chinese film market ushered in a good start. The New Year's Eve movie box office successfully broke the record for the same period in film history, what should we think of this?
First of all, as an important film schedule connecting the year, the box office performance of the New Year's Eve file often reflects the popularity of the film market throughout the year and the changes in the audience's viewing Xi. The box office of New Year's Eve movies from the end of 2023 to the beginning of 2024 broke the record for the same period in film history, which is undoubtedly a strong proof of the sustained and steady development and recovery of the Chinese film market. This growth trend is not only due to the effective adjustment of the opening up of the mainland market and the full recovery of social and economic activities, but also the continuation of the prosperity of the film market in 2023 at a specific time node. In particular, the remarkable results achieved in the summer season have boosted the confidence of the industry and prompted more high-quality films to choose to be released on the New Year's Eve schedule, thus attracting a large number of audiences to enter the theater.
Secondly, with the development of the economy and the improvement of living standards, consumers' consumption concepts and behaviors have changed greatly. In this process, self-pleasing consumption has gradually become an important consumer trend. Self-pleasing consumption refers to consumers paying more attention to their own needs and preferences when purchasing goods or services, and pursuing personalized and high-quality consumption experience.
In the field of film consumption, the performance of self-pleasing consumption is particularly obvious. More and more audiences are paying more attention to their own interests and preferences when choosing to watch movies, rather than blindly chasing blockbuster hits. This change in consumption concept makes it possible to diversify and personalize the New Year's Eve film market. Viewers can choose different types of movies according to their preferences, resulting in a better movie-watching experience.
In addition, self-pleasing consumption is also reflected in the audience's requirements for the quality of the movie. With the improvement of the audience's aesthetic level, they have higher and higher requirements for the production level, plot, and actor performance of the movie. This makes film companies pay more attention to improving the quality of the film to meet the needs of the audience when making New Year's Eve movies.
Third, although the current film market is showing a good development trend, if you want to maintain this momentum, the key is to look at the content. Only by continuing to launch high-quality and creative film works can we attract more audiences to the theater and create greater value for the film market.
On the one hand, content is the core competitiveness of the film industry. In the highly competitive film market, only those works that are unique and engaging can stand out and win the love of the audience. Therefore, film creators need to constantly explore themes and innovate ways of expression to improve the attractiveness of their works.
On the other hand, content innovation is the key to the sustainable development of the film industry. As consumers demand more and more from films, the film industry needs to constantly innovate to meet the needs of audiences. This not only requires film creators to have keen market insight and innovative spirit, but also requires the entire industry to increase investment in technology research and development, talent training, etc.
Fourth, the New Year's Eve box office record is not only a reflection of short-term performance, but also a sign of the gradual maturity and internationalization of China's film industry. This means that substantial results have been achieved in many aspects such as the optimization of industrial policies, the improvement of the market environment, and the improvement of the industrial chain. At the same time, it also provides a broader development space and business opportunities for film investment, production, publicity and distribution, and then drives the upgrading and transformation of the entire cultural industry.