Pan Changjiang was born in an ordinary rural family, and since he was a child, he has been determined to be an actor and go to a bigger stage. After years of painstaking management, he finally made a place in the entertainment industry, and he is quite famous.
Although he is not as well-known as a first-line star, for the current Pan Changjiang, life is already very content.
At this moment, live streaming suddenly became a new gold mine. Pan Changjiang watched the "local tyrants" frantically rewarding and giving gifts in various live broadcast rooms, and his heart was itching.
Finally, after Xie Mengwei was criticized for live streaming and selling inferior products, Pan Changjiang was indignant and published an exhortation article on the Internet.
"As artists, we have a responsibility to set a positive example to our fans!" Pan Changjiang said to reporters with a serious face.
However, just a few days later, everyone saw this "moral pacesetter" happily open his live broadcast room, and boxes of cardboard boxes labeled with wine trademarks filled the entire shot.
Immediately in the barrage, a fan asked: "What is the origin of this batch of wine?"
"Of course it's officially imported!" Pan Changjiang replied confidently.
The name Yang Kun can be said to be well-known in the talk show world. Many young people liked his eloquent face and the occasional humorous off-line remarks.
However, the talk show king, known as "Kunkun", has recently fallen into a whirlpool of disputes with merchants.
Things have to start with Yang Kun opening his own personal live broadcast room. In line with the idea of giving fans more benefits, Yang Kun recommended a merchant who sells Ejiao cakes in the live broadcast.
This Ejiao cake is famous for its unique taste and recognized therapeutic effect.
However, while the owner of the small workshop was ecstatic, the next day he received a refund request for nearly half of the amount...... This reversal directly pushed the small workshop to the brink of bankruptcy.
In desperation, the boss could only call the police, hoping to find justice.
"This is obviously Yang Kun swiping orders!" The boss was indignant.
After this incident, other merchants also stood up and accused Yang Kun of using false orders to swipe orders to cheat commissions. "We have formed the Pit Coalition and decided to sue as a class!" A victim boss said.
Sun Yang is a national hero and has won the admiration and applause of countless people. However, the recent actions of the swimming superstar, who once stood on the Olympic podium and listened to the national anthem, have caused an uproar online.
The reason is that Sun Yang opened a personal live broadcast, hoping to have more communication with fans in this way. However, what puzzled everyone was that Sun Yang actually proposed an "immersive" new trick in the live broadcast - requiring a certain number of fans before he could interact with the next step.
"I'm innovating the live broadcast format and connecting with you on a deeper level!" Sun Yang explained.
But soon, some netizens discovered the problem: "This is simply playing with people!"
One "step" after another was set higher and higher by Sun Yang: from the initial 10,000, to 100,000, and then to 1 million...... And for those fans who can't reach the target, all they can see is Sun Yang's expressionless face.
"I spent money to buy a membership seat, just to see Sun Yang's face?"
"This attitude is too inattentive to fans, right?"
Soon, complaints and complaints flocked to Sun Yang's live broadcast, criticizing all kinds of "entertainment industry styles" in Sun Yang's live broadcast. Some people even directly canceled their attention, saying that Sun Yang at the time of the game was the real Sun Yang.
As a diva in the music world, Zhang Shaohan has the support and support of countless fans. But recently, the diva-level song diva has fallen into a crisis of trust because of the quality of a certain product promoted in the live broadcast.
The reason for the incident was that Zhang Shaohan strongly recommended a mask in his live broadcast room. When the mask was launched, it was advertised that it used a variety of rare natural plant extracts, which have miraculous repairing and moisturizing effects on the skin.
Zhang Shaohan himself also demonstrated the effect of use in the live broadcast, and praised this as a "savior" for women's skin care.
Endorsed by diva-level figures, this mask soon became popular. But when the first batch of users who got the goods started to try it, doubts immediately appeared: the mask is not as magical as advertised, but the viscosity is very poor, and it is difficult to unfold.
Some people even reacted sensitively and had a rash.
"Zhang Shaohan's product recommendation, it's too irresponsible, right?"
"This mask is clearly fraudulent marketing!"
For a while, Zhang Shaohan herself was also dragged into the turmoil, and many netizens bluntly said that their trust in her has been greatly reduced since then. "I will never trust any artist's product recommendation in the future!" One of the victims said indignantly.
The chaos in the live broadcast of these celebrities reflects the serious moral crisis in this industry. One of the most organizing is that these celebrities, who are supposed to be public role models, can disregard trust and morality for the sake of money, and intensify their efforts to deceive consumers and sell inferior products.
"It deserves to be punished by law!" Many legal experts strongly support consumer rights and call for the establishment of a standardized mechanism for celebrities to bring goods through live streaming. "We can't let beast marketing run rampant. They said.
At the same time, some industry insiders clearly pointed out that the live streaming industry urgently needs to establish a sound credit rating system. Only by allowing those artists with good conduct to promote truly high-quality products, and allowing honest consumers and merchants, can this emerging form of e-commerce maintain positive and healthy development on the moral bottom line.