ZEEKR officially announced that ZEEKR 009 will deliver a total of 19,516 units in 2023, and it is officially announced that ZEEKR 009 is not only the sales champion of all categories of MPVs at the 500,000 yuan level, but also the sales champion of electric vehicles with more than 500,000 yuan.
Although there are a lot of words for this sales crown, Xiaotong thinks that this is not Extreme Krypton is complacent about himself. You must know that ZEEKR 009 only took 200 days to reach the milestone of 10,000 deliveries, setting a record for the fastest delivery of pure electric MPV, after all, the price of ZEEKR 009 has reached the level of 500,000 yuan, and a considerable number of consumers have been rejected in terms of price.
At the beginning of the release of ZEEKR 009, everyone focused on the appearance of the product, because its Rolls-Royce chrome mesh was unique enough, and Xiaotong was also full of puzzles about the appearance of ZEEKR 009 at that time - why not use the design style of ZEEKR 001? However, ZEEKR 009 happened to be with its unique appearance and its 4.5 seconds of 100 kilometers of acceleration ability, quickly out of the circle, becoming the new car of many young bosses.
The Volvo EM90 released some time ago is actually the "rebranding" ZEEKR 009. However, Volvo EM90 only offers a single-motor version, and the pre-sale price is as high as 800,000, which is destined to set off the high cost performance and safety of ZEEKR 009.
To be honest, ZEEKR 009 has created a new category of high-end pure electric MPV, with less competitive pressure, and ideal, Tesla, these car companies will BBA's fuel vehicles as competitors, ZEEKR 009's opponent is the Buick Century, Toyota Alpha, Wilfa and other high-end fuel MPVs with similar prices, and it is set at 500,000 yuan can be said to be the "top stream" in the current domestic MPV. Looking at the domestic market, no other pure electric MPV is currently priced so high.
If you want to talk about some shortcomings of ZEEKR 009, Xiaotong believes that ZEEKR 009 released earlier does not have 800V. At present, everyone is rolling up the 800V platform supercharge, and ZEEKR has also released its own 800V platform, and a considerable number of supercharging stations have been built.
In addition, the current product update of ZEEKR 009 is still relatively slow, but fortunately, the current high-end pure electric MPV segment has not yet launched a product that really matches it. Therefore, ZEEKR 009 has a relatively moist life in the competition of traditional luxury MPVs.
Entering 2024, ZEEKR 009 finally ushered in a strong opponent, namely Xiaopeng X9 with a starting price of less than 400,000 yuan, and the ideal MEGA with a price of no more than 600,000 yuan. The competitiveness of these two cars is also very online, both are also based on the 800V platform, according to the sales trend of Li Auto and the annual sales target set this year, Li MEGA is likely to replicate the success of the flagship model L9 and take away the halo of the sales crown of ZEEKR 009.
Xiaotong guessed that there are two countermeasures for ZEEKR, one is to launch a new MPV with a lower price, and the other is to launch a facelifted ZEEKR 009 with 800V overcharging.