"Go to the attic alone, preferably at night. Recently, the hit drama "Flowers" has focused on Shanghai, and through a narrative born in the 90s of the last century, it restores the courage and down-to-earth courage of Shanghai's sons and daughters to seize opportunities and face difficulties.
(Schematic diagram)
In 1992, China Resources Land entered Shanghai, and in the past 32 years, every transformation and development of the city at the same frequency has been working hand in hand with the silent change of moisturizing things, and constantly refining with the spirit of the city as the background, and has successively created a series of Shanghai-style residential works in Shanghai that bear the mark of the times, such as the Bund Jiuli, Suhewan Center Runfu, and Qiantan Runjing. The in-depth integration of regional culture, China Resources Land, deserves to become the "mold" of Shanghai's product strength.
(Real picture of the Bund Nine Miles)
(Renderings of Qiantan Runjing)
Upward growth and iterative innovation
After 32 years of stationing, CR Land understands Shanghai very well
Shanghai is a city with a charm, most of which originates from Shanghai's architecture, and since the opening of the port, Shanghai has had a unique historical background, resulting in very different architectural styles. It perfectly integrates the characteristics of Chinese and Western architecture, and has also become an important part of Shanghai-style culture.
(Schematic diagram)
It can be said that Shanghai-style architecture constitutes the soul of a city. With the development of the city, the demand for human settlements is rising, and good products have the ability to grow upward, and will continue to iterate and innovate with the current living concept, and at the same time, they can also communicate with the city's heritage and culture to create products with the essence of Shanghai.
CR Land has been in Shanghai for 32 years, keeping the pulse of the city and respecting the genes of the land. CR Land understands Shanghai very well, and its deep understanding of Shanghai's cultural heritage is reflected in the ingenuity of Shanghai's product strength over the years.
Starting from the Bund Jiuli, CR Land began to build Shanghai-style ingenuity, inheriting the spirit of the city and paying tribute to the classics with products. The project inherits the neoclassical temperament of the Bund, and the façade stones are all from Kalamaili, Xinjiang; The garden design team of the European Disney Hotel was invited to present the majestic style of the royal garden in the big part and the delicate and delicate in the small place.
(Real picture of the Bund Nine Miles)
Written in the central activity area of the Inner Ring Road and the core planning area of Jing'an's "One Axis and Three Belts", as well as a typical demonstration area for world-class waterfront livable life, CR Land has created a Shanghai-style high-end residential Suhewan Center Runfu with forward-looking urban renewal thinking. Through the classic three-stage design of Shanghai-style architecture, combined with the performance of modernist façade, the project focuses on the spirit of Shanghai-style architecture, and uses high-tech architectural products to promote the integration of landscape and nature. In terms of the landscape, the landscape concept of "mobile garden" is adopted, and the stroll creates a sense of resort-like atmosphere.
(Suhewan Center, Runfu real picture)
(Suhewan Center, Runfu real picture)
In 2023, CR Land will condense the spiritual core of Shanghai's product strength for more than 20 years, continue the context of one river and one river, create a pattern of the east and west wings of the city, and launch Qiantan Runjing, Hongqiao Runjing and Guanchen Runfu, interpreting the elegance and vitality of Shanghai-style products that keep pace with the times, and presenting sincere > to excellent cities with innovative Shanghai-style products
(Renderings of Qiantan Runjing)
(Hongqiao Runjing renderings)
(Renderings of Guanchenrun Mansion)
Three major aesthetic works,
Create a "mold" of Shanghai's product strength
In 2023, on the basis of inheriting the essence of Shanghai-style, CR Land will keep pace with the times, combine the essence of Shanghai-style in the new era, and iteratively renew its products - carefully polishing Shanghai-style elements such as façade materials, landscape gardens, and architectural styles, focusing on combining humanistic and geomorphic lines, deeply exploring Shanghai-style lifestyles and cultural connotations, and innovating and developing Shanghai-style products.
Qiantan Runjing reproduces the essence of Shanghai-style city blocks
In order to live up to this land, CR Land has shown the greatest sincerity to create a new classic Shanghainese life in the creation of product styles.
The planning of Qiantan Runjing Community is highlighted by the Shanghai-style neighborhood, which is very suitable for strolling and living;
Stacked, townhouse & independent villa works, with new classic Shanghai-style architecture, the formation of a balanced style of architectural form, with ultra-high product investment, to create a real sense of Shanghai-style life;
The façade details such as the coupon core stone, octagonal window, and Shanghai-style balcony add a luxurious and high-end charm on the basis of the heavy façade, so that each building presents a different silhouette and tells a different Shanghai-style life story;
The garden landscape reproduces the gardening techniques of Shanghai's famous gardens, and uses micro-French gardens to lay out the entire residential area to form a characteristic Shanghai-style garden, which not only strengthens the sense of respect, but also shapes the long-term connection between the city, the neighborhood and people.
(Renderings of Qiantan Runjing)
Hongqiao Runjing, the secret land of Shanghai-style garden houses
Occupy the main city of Hongqiao. About 1.2 low-density pure bungalows + excellent product strength + the core area of Hongqiao, CR Land has adapted measures to local conditions, relying on the two riverside belts and low-density business formats that linger in the community, to create a garden house secret land of "surrounded by the riverside, two hearts and two axes, and nine realms to return home", carefully designed homecoming system, and private poetic pan-club, all of which originate from CR Land's in-depth thinking on the advanced lifestyle of Shanghai.
Guanchenrun Mansion, Shanghai-style spirit super product power
As a product of China Resources Land's Run-series Shanghai 3.0, Guanchen Runfu is located in the sub-center of Pudong City, which is the second masterpiece of Pudong after Qiantan Runjing, and the second Runfu in Shanghai after Suhewan Center Runfu.
As a gift to the spirit of Shanghai style in 2023, CR Land presents the unique scenery behind the five views of Shanghai style with the ingenuity concept of "embracing all rivers and rivers in the sea, and being meticulous in ingenuity". The label representing the local spirit of Shanghai is widely quoted here, and the three Shanghai-style crafts of "Shanghai-style curve, Shanghai-style carving, and Shanghai-style splicing" make "exquisite without trace" sublimated again.
(Real view of Guanchenrun Mansion)
In the overall landscape sequence, more attention is paid to the sense of ceremony, and the project includes the five-fold ritual order of "high-luxury door-hidden luxury drop-off area-elegant living room-Chuanhai mirror garden-flower homecoming", integrating Shanghai-style life into the scene.
In the center of the entire community, about 400 square meters of blue diamond heart paddling pool has been created, which is connected to the indoor space, which is not only a practical activity place, but also a unique water system landscape and life center.
(Renderings of Guanchenrun Mansion)
It is worth mentioning that Guanchen Runfu is the one with the lowest average sales price among CR Land's products in Shanghai, but it far exceeds the value in terms of details and materials, and has created a four-luxury system of "luxury jade, luxury stone, luxury mirror, and luxury board" at a high cost. At the same time, the delivery standard is equipped with many well-known first-line brands, such as hansgrohe, Duravit, INAX, etc. In addition to the soft decoration of the whole house, almost all the rest are delivered in an integrated manner, which is the ingenuity of CR Land, and it is also a demonstration of the strength of the spiritual works of the Shanghai School.
(Real view of Guanchenrun Mansion)
(Real view of Guanchenrun Mansion)
Continue to increase positions and look forward to more
Unswervingly, return to the product strength of Shanghai
In 2023, CR Land will shine in the strength of Shanghai-style products and dedicate wonderful Shanghai-style works to Shanghai. Starting from the Qiantan Runjing, CR Land explores innovative Shanghainese style. After the opening of the show room at the time, this style was a great success. In the implementation of the Guanchenrun Mansion project, CR Land further improved its understanding of "Shanghai-style style" and made a completely transcendent product.
As a project with an average price of more than 60,000 yuan in Pudong, CR Land has done many things that developers can't do and haven't thought about. Such a public area, such a community, such a label, so efficient. Across the road, CR Land erected a slogan: "Epoch-making for Pudong".
(Schematic diagram)
In 2023, CR Land also performed well in the land auction market, winning a total of five land parcels. In addition to the unveiled Hongqiao Runjing and Guanchen Runfu, the Shanghai Spirit 3.0 work Central Land Center Runfu is about to enter the market, and the Yuanqiao and Nanxiang plots have yet to be revealed. In the uncertain market environment, the real estate industry has returned to its essence, and CR Land has unswervingly returned to Shanghai's product strength, continuously promoted its own product iteration, and will continue to present more wonderful works in 2024.