Edible oil is an important part of the human diet, in addition to providing delicious food for the daily diet, it is also an important source of fat and energy required by the human body, and plays an important role in human health. Therefore, as a rigid necessity in daily life, the overall scale of the edible oil market is also large.
First, let's look at the annual sales figures for the edible oil market. According to the data of the Whale Staff e-commerce data analysis platform, in 2023, the total sales volume of edible oil on the Tmall platform will be nearly 59 million, and the total sales volume will be nearly 5.7 billion.
*The data comes from Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, data is for reference only)
Due to the source of raw materials, processing technology and quality, most of the common edible oils are vegetable oils, including peanut oil, corn oil, rapeseed oil, olive oil, sunflower oil, soybean oil, pepper oil and so on.
Among the many vegetable oils, peanut oil, corn oil and rapeseed oil account for a relatively high proportion of the market. According to the data of Whale Staff, in 2023, the annual sales volume of peanut oil on the Tmall platform will be nearly 9.8 million, with an annual sales volume of nearly 1.3 billion, accounting for about 22% of the market, the annual sales volume of corn oil will be 8.6 million+, and the annual sales volume will be 810 million+, accounting for about 14%, and the annual sales volume of rapeseed oil will be nearly 7.7 million, with an annual sales volume of about 730 million, accounting for about 13%.
*The data comes from the Whale Advisor - Category Ranking Analysis (obtained and counted from public sources, the data is for reference only)
Nowadays, with the increasing emphasis on healthy eating among consumers, there is an increasing demand for edible oils with nutritional and health benefits. The blended oil is formed by the ratio between different vegetable oils, and its overall nutritional value will be higher than that of a single variety of vegetable oil. Therefore, with its unique nutritional value and taste, nutritional blended oil is gradually being favored by more consumers.
The blended oil market is also developing rapidly, and at present, blended oil has become the fifth hottest category in the edible oil market. According to Whale Staff data, in 2023, the total sales volume of blended oil on the Tmall platform will exceed 5.2 million, with a total sales volume of nearly 440 million.
*The data comes from Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, data is for reference only)
From a brand perspective, the two leading brands in the blended oil market are Arowana and FLM, and the market share of these two brands is far ahead of other brands.
Specifically, in the annual sales, the sales volume of Arowana brand blended oil is 3.1 million+, with sales of nearly 260 million, accounting for more than 58% of the market, and the annual sales volume of FLM blended oil is 1.09 million+, with an annual sales volume of nearly 97 million, accounting for about 22% of the market. In addition, the proportion of remaining brands in the market is around 3% and below.
*The data comes from the analysis of Whale Advisor - Brand Ranking (obtained and counted from public channels, the data is for reference only)
From the perspective of market prospects, the scale of the blended oil market is expected to further expand. On the one hand, as consumers become more aware of healthy diets, the demand for the quality and functionality of edible oils will also increase, which may drive the demand growth of the blended oil market. On the other hand, with the progress of science and technology and the development of the industry, the production process and quality of nutritional blended oil will be further optimized, so as to provide more high-quality products for the market.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
If you want to view the sales data of all categories of Jingdong (Taobao/Tmall) (industry/brand/store/product/monitoring), welcome to search for "Whale Staff E-commerce Data", or directly comment and leave a message and private message (interface docking is also available)~