WITH THE RISE OF SHORT VIDEOS IN THE FORM OF VLOG AND THE IMPROVEMENT OF PEOPLE'S LIVING STANDARDS, THE DEMAND FOR DIGITAL CAMERAS IS INCREASING. In February, the domestic digital camera market sales were hot, and the industry prospects were good.
According to the data of Whale Staff, in February this year, the sales volume of digital cameras on the integrated e-commerce platform (Taobao, Tmall, Jingdong) was about 73,000 pieces, an increase of 18% year-on-year, and the cumulative sales volume was about 140 million yuan, an increase of 25% year-on-year. The digital camera market is full of vitality and potential, and it is foreseeable that the industry will continue to maintain a strong growth momentum.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
From the perspective of price segment, in the digital camera market, the price segment of more than 900 yuan occupies as much as 92% of the market share, making it clear that mid-to-high-end products are the mainstream choice in the current market. In this price segment, DJI's digital cameras are even more popular among consumers and have become a popular choice in the market.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
It can be seen that the five digital cameras of DJI's digital camera model OA4 Portable, OP3 All-in-One Package, OA4 All-in-One Package, POCKET2 Portable and OP3 Standard Edition occupy the top five of the best-selling product list, and their total sales have reached about 10,000 pieces. In addition, the DJI model OA3 action camera also made the list.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In terms of market competition, DJI has a significant advantage in occupying 40% of the market share. At the same time, the top five brands together account for about 75% of the online market, forming a strong brand concentration pattern.
In addition to DJI, the other four brands are all internationally renowned. Canon ranks second in terms of market share, accounting for about 11% of the market; Insta360 and Sony are evenly matched, ranking third and fourth respectively with a share of about 10%, while Ricoh ranks fifth with a market share of about 5%.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In the domestic online digital camera market, the rise of DJI cameras has undoubtedly broken the original market pattern and injected new vitality into the entire industry. However, the product competitiveness of other domestic manufacturers is still relatively low, and international brands such as Canon and Sony are still dominant in the market.
In the future, how the domestic online digital camera market pattern will change, we will continue to monitor for you.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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