With the development of the times, many traditional cultures in the mainland have gradually dimmed under the continuous impact of various self-media, and many traditional cultures have now appeared to have no successors. In order to promote these cultures, the official Honor of Kings has been committed to promoting various traditional cultures in the mainland in the past 8 years, among which the launch of skin with Chinese style has become a very important way of publicity.
For the promotion of traditional culture in the mainland, the official king mainly uses two ways, one way is to launch a variety of activities to allow players to participate in and understand the traditional culture of the mainland, and on the other hand, to launch some skins with Chinese style to promote various cultures in the mainland. Instead, the two methods have their own advantages and disadvantages but complement each other at the same time, so that players can also get in touch with the cultural heritage of the mainland in the game.
In order to promote the traditional culture of the mainland, the king official has launched many activities, among which player co-creation is the most typical representative in recent years. In recent years, the official king has continued to decentralize, hoping that players can participate in the planning of game content, from various future plans to the design of some skin backgrounds and avatar frames.
On the one hand, this can make players have a better sense of participation in the game and make it easier to motivate players. On the other hand, the official will also promise some generous rewards to the players who have suggested it, so that more players will voluntarily collect and understand some relevant cultural elements in order to be able to get rewards, and if the suggestions are adopted, players will also get satisfaction and pride from it.
In addition to launching a variety of campaigns, the launch of new skins is also an important means of publicity. Introducing new skins is more likely to attract players' attention than various events. I believe that everyone has a similar experience when playing the game, in the face of a variety of activities, the purpose of the player is to obtain rewards, and many times they will not even look carefully at the event introduction, sometimes at most at most at the task.
The launch of a Chinese-style skin will attract everyone's attention, and many players will go to see the model of the skin and the special effects of skills even if they don't plan to buy it. The official design of these related Chinese-style skins is also very careful, not only adding a large number of Chinese elements to the skin model, but also based on modern aesthetics, which is more in line with the aesthetics of the Chinese people, making it easier for players to accept. In terms of skill effects, it is even more detailed, perfectly restoring the skin theme.
Personal opinion: The Glory of Kings has not declined for 8 years, which is absolutely inseparable from the support of players, the reason why players are so willing to support Glory of Kings is that he can never forget his original intention from beginning to end, and has always been willing to take the road of Chinese style. When making this kind of skin, the king official is also very careful, not only on the skin model, but also in the skill special effects.