The mountain rain is about to come and the wind is full of buildings, and it seems that there is a feeling that the wall is falling down and everyone is pushing, so it is better to rein in the edge.
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Recently, Baidu's vice president Xuan Jing has been really unlucky. The front foot was just criticized for improper management remarks, and was branded as a "ruthless and domineering president" by the outside world, and the back foot was photographed by a colleague on May 8, in the office in front of a paper figure "Fight", this paper figure also has "SCMP" - the English abbreviation of the South China Morning Post - written on the paper man.
You must know that the South China Morning Post has exposed Baidu's negativity before, which directly made Baidu's stock price "clang" and fell by 11%, which is 6 billion! made Xuan Jing feel the grievance in his heart, and it is estimated that this beam is so ended.
Speaking of which, as Baidu's vice president of public relations, Xuan Jing should know how to deal with the media and maintain her image. Some people speculate that she wants to switch to the media and start to play the routine of "black and red is also red", after all, she has been in the public relations industry for many years, how to play the field of public opinion, she is very clear.
Having said that, don't look at Xuan Jing as a strong woman, you have to find a place to vent when you encounter troubles, don't you? This time, I chose a paper man, and I may think that it is better to relieve my anger than to take a doll. In the scene in the video, she took the data cable to "educate" the hanging villain.
This video is not new, and it seems that this "unique" way of relieving stress has been around for a while. The impact of that report frustrated Baidu's market value, but it also made Xuan Jing plant the idea of "stabbing the villain" in her heart, which sounds a little absurd and a little helpless.
The public relations boss of a major Internet company actually believed in the old routine of "stabbing villains", and if this spread, his employees may not know what to think. Tech company executives and superstitions hook up, this style of painting.....
What's even more unexpected is that Baidu's public relations sister Xuan Jing also needs her own public relations team to come to the rescue, and in this world, the reversal comes too quickly like a tornado.
In the end, netizens could only pray silently, hoping that Baidu's big boss Robin Li would be gentle and not let the beautiful vice president be disheartened and leave. After all, talent is hard to come by!
Subsequently, before dawn on May 9th, Baidu's second-in-command Xuan Jing posted an apology in the circle of friends, saying that it was because of the short video that was so popular, and he let it out without saying hello to the company.
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Xuan Jing went on to say that her original intention was to do things well, but the method went wrong, adding to everyone's blockage, and criticism continued, and she had to adjust the way of communication and management in the future, and take care of the feelings of her colleagues.
To reiterate, the matter of sending the video did not go through the company's procedures, it is purely a personal opinion, and it has nothing to do with Baidu, so I have to apologize again and clarify the misunderstanding.
As for the inappropriate content in the video, Xuan Jing admits that it does make people outside misunderstand Baidu's values and corporate culture, so this apology is sincere.
In the end, Xuan Jing still said the same sentence, eager for quick success, the wrong method, brought trouble to everyone, criticism was accepted as ordered, and then it had to be changed, communication and management had to go to a new level, and it had to be better for colleagues. In this wave of operations, it can be seen that the skills of the public relations leader are still there.
First, choose a statement in the dead of night to make a statement, which can attract less attention.
Second, the fire did not spread too much.
But to be honest, this apology letter still goes around the point and gently carries the feeling.
Although it is a personal act to draw a clear line with Baidu, it has been a personal act for three days, and it has been a hot search for two consecutive days, with more than 100 million reads, and the golden time for crisis public relations has long passed, and the Internet is already boiling, not only for her personally, but also for Baidu's brand and values.
The apology letter doesn't mention who will take the blame in the end, but at least it can put out some of the fire. From a public relations point of view, this trick is a delaying tactic, giving the outside world a gesture of "we admit our mistakes", which means "okay, okay, we all know that we are wrong, let's disperse".
The next development, it is estimated that first, the short video project engaged in by the public relations department should be cool, and second, Baidu must investigate this stubble internally and hold accountable.
In fact, if you take a closer look at what she said in the video, from the company's point of view, there is nothing wrong, and most companies operate like this. However, the Internet is basically a worker, so everyone naturally has to stand on their side and say a few words. Let's go to work, the picture is that salary, and no one wants to work overtime and travel every day. The task was completed within the specified time, why should I be obliged to work overtime? If the work of a company has to work overtime, is it time to reflect on whether there is not enough manpower?
Everyone has the right to choose their own work model and find a suitable position. Traveling equals good employees? Could it be that the company lives on a business trip? I really love to run out so much, I just went to the airline. The person who can take this video of the paper man must be an insider, although the video is not recent, but when it is released, it feels like someone inside does not agree with Baidu's public relations boss's way of decompression.
In the future, whether it is solving problems or expressing opinions, you have to think twice, after all, in these years, everything can be magnified for you.
To be honest, I usually use the Baidu search engine, but its ads are indeed flying all over the sky, which makes people a little overwhelmed, and you have to pull up ads for a long time to see the search results.
But then again, although there are many ad inserts, Baidu search itself is still very easy to use, and the efficiency of finding things is quite high.
This time there was a turmoil, I really hope that Baidu can take this opportunity to take a good look in the mirror and wonder why everyone complains so much.
Baidu is an old brand of large enterprises, and after so many years of ups and downs, this hurdle should still be able to be crossed.
As long as they are willing to face up to the problem and work hard to change it, I believe that users will not abandon them easily, after all, the emotional foundation is there.
From another point of view, this matter is not a turning point for Baidu.
Now everyone's eyes are focused on it, and this free attention is more effective than spending money on advertising!
Just take this opportunity to clean up the inside, and the management system is also tightened, maybe bad things can become good things, and a gorgeous turn!
Having said that, although Xuanjing's apology sounded quite sincere, deep down she really felt that she was wrong about her previous remarks, which is another matter.
After all, how can a person's values change at any time, it must be carefully considered. Admitting mistakes, sometimes it's because of the pressure from the outside world, especially considering the career future, and having to bow your head, which is also human nature.
Of course, although her words sounded uncomfortable, they had not yet reached the point of breaking the law and discipline. Since they apologized, we netizens couldn't tell whether they were sincere or forced by the situation, and this matter was almost over.
The key is that I hope she can do things like she said when she apologized in the future, after all, work is work, and getting along with colleagues can't be like robots and cold. People are flesh and blood, and they have feelings. It's right to fight for your career, but outside of work, you care about the daily life of your colleagues, and there is no contradiction between the two. Besides, wouldn't more humane management be more able to capture people's hearts, don't you say?