It is most appropriate to describe FAW Toyota with "just seeing the thief eating meat, but not seeing the thief being beaten", seeing that Guangfeng made a lot of money with Highlander, he was envious, so he turned around and pushed the crown Lu Fang to the ground. I don't want to sell a new car for less than 3 years, and it will usher in the era of big involution in the domestic auto market. Originally, there were three selling points: reliable, fuel-efficient, and large space, but the latter two were snatched away by a group of new energy sources, and it was imperative to upgrade.
On May 30, FAW Toyota's new Crown Land was officially launched, with a maximum price reduction of 34,000 yuan compared with the old model, and a maximum price reduction of 49,000 yuan if the equity of 15,000 yuan is added. There is also a 0 down payment and up to 8 years installments. Although the dealer discount of the crown in the early stage is very large, it is a private act after all, and this official price reduction directly pushed the benchmark of this 7-seater SUV to the forefront, and the car has a culture to shoot this new car on the spot.
In terms of appearance, the new car has not changed much, maintaining a fashionable and dynamic shape, but the grille, wheels and roof racks have been blackened, mainly upgraded in configuration, equipped with a new generation of car machine system, and the level of intelligence has been significantly improved.
In order to conform to the aesthetics of today's younger consumers, the new Crown Lufang canceled the Paris red car color, added the interstellar blue car color, and equipped with 20-inch wheels as standard, the body size remains 5015/1930/1750 (mm), and the wheelbase is 2850mm, ensuring a spacious riding space.
In the interior, the new car has added crown LOGO printing on the seats and headrests, and the whole system is equipped with mobile phone wireless charging and digital keys as standard, and the mid-range model has been upgraded to a 10.25-inch central control screen, and has added practical functions such as automatic folding of rearview mirrors and reversing images. The top-of-the-line model is equipped with a 12.3-inch large central control screen, electric adjustment and heating of the steering wheel.
In terms of intelligence, the new car is equipped with a new generation of car machine system equipped with Qualcomm 8155 chip, with "Hello Toyota" intelligent voice interaction system, smart home, health care and other rich functions. At the same time, it supports digital keys, remote control of doors and air conditioning, etc., and the new car machine system also covers 28 common applets such as on-board customized WeChat, QQ music, etc., and supports CarPlay/HiCar/CarLife three mobile phone wireless interconnection. In addition, the new car is also equipped with Toyota Pilot advanced intelligent driving system, which provides a strong guarantee for driving safety.
In terms of power selection, the new Crown Land provides two power systems, 2.0T and 2.5L hybrid, to meet the needs of different consumers. The 2.0T engine has a maximum power of 182 kilowatts and a maximum torque of 380 Nm, matched with an 8AT gearbox and has a fuel consumption of 8.75L per 100 kilometers, while the 2.5L hybrid system has a maximum power of 181 kilowatts and a maximum torque of 270 Nm, matched with a new generation of E-CVT electronic continuously variable transmission, and the four-wheel drive version has a fuel consumption of 5.97L, showing good fuel economy.
Although many netizens have complained recently that Toyota has not won on the Internet, but its profits have repeatedly hit new highs in reality, recently, Toyota's global production and sales have declined to varying degrees. According to related reports, Toyota's global production in April decreased by 4.0% compared with the same period last year, and global sales decreased by 0.5%. Although sales of hybrid and electric vehicles increased by 28.0% year-on-year, the downward trend in overall sales is still evident. In particular, in the Chinese market, sales fell sharply by 27% year-on-year in the face of new energy vehicles such as BYD and Tesla, and in the Japanese market, sales also decreased by 14%.
There is a text that says:
Joint venture car companies don't even dare to "lie flat" now, don't even talk about "lying down". In the face of declining sales, Toyota has taken a series of price reduction measures to stimulate market demand, but price reduction is a symptom rather than a cure. From the point of view of automobile culture, the launch of the new Crown Land is a positive attempt by Toyota in this context. For consumers, this means more choice and better value for money. (The car has a culture Uncle Wen/Wen)