In anticipation of everyone, the official announcement of the Honor Magic V Flip small folding was released on June 13. As a high-end model of HONOR's mobile phone system, the Magic series has always represented HONOR's top technology. Since the Honor Small Folding is named after the Magic series, it will naturally be empowered by all of Honor's current top technologies, thus setting off a storm of folding screen popularization again.
With the official announcement of Honor Xiaofold, it represents another member of the Honor folding screen family, which will complete the folding screen product matrix. Looking back on the folding screen market, Vivo cut a small fold, and oppo will not release folding products this year, which is enough to see the fierce competition in the folding market. In the case of the stagnation of the folding screen product matrix of friends, the release of Honor Xiaofold will bring a new trend to the small folding mobile phone market, thus making the market competition more intense. Since then, Honor has also been on par with Huawei and has become the brand with the most complete form of folding screen products on the market.
As early as March, Honor CEO Zhao Ming revealed that "Honor will have a Flip small folding product that will be launched in 2024", and then under the ardent expectations of various bloggers and users, it was not until recently that Honor finalized the release date. I have to say that the release time chosen by Honor is also very "exquisite". We all know that the annual 618 promotion is not only a carnival for consumers, but also for major sellers to compete for a "life and death". As one of the best-selling categories, mobile phone manufacturers often launch volume models before 618 in order to seize this opportunity, and the market during this time period can be called a "fairy fight". Honor's courage to choose "June 13" is enough to show Honor's confidence in its new products and its keen insight into market dynamics.
If you observe the development process of Glory's folding screen in the past, you will find that Honor, a manufacturer, likes "last-mover first-come", and does not rush to grab one before being ready, only if you look at the direction of truly solving the pain points of user experience, and will attack after accumulating it. From July to October last year, Honor released three folding screen mobile phones for the large folding field: the all-round flagship Honor Magic V2, the fashion flagship Honor V Purse, and the cost-effective flagship Honor Magic Vs2, achieving "three consecutive hits". With its deep technical strength and continuous spirit of innovation, it stands out among many brands.
The reason why Honor chose to buck the trend and continuously expand the folding screen product matrix relies on Honor's strong scientific and technological innovation strength and the resulting product strength. For example, the Honor Magic V2 achieves a closed thickness of 9.9mm, leading the folding screen mobile phone into the millimeter era, and no one has surpassed it in the thin and light design of the folding screen. Another example is the self-developed Glory Qinghai Lake battery, which took the lead in using silicon carbon anode battery material technology in the mobile phone industry. It is also thanks to the use of silicon carbon anode materials that Qinghai Lake batteries can store more energy in the same volume, thus greatly improving the battery life of folding screen mobile phones. This is of great significance to solve the problem of users' long-term anxiety about battery life, and also provides new ideas and possibilities for the technical development of folding screen mobile phones. In addition, there are innovative technologies such as King Kong giant rhino glass, 3840Hz zero-risk dimming eye protection screen, self-developed RF enhancement chip, and personalized full-scene intelligent operating system Magic OS. With the support of these technologies, the Honor folding screen series products have a comprehensive performance experience that is not inferior to that of the straight board flagship.
Since the Honor Small Fold has become a member of the Magic series family, it will naturally continue this technical gene. Especially in the previous revelations, it was specifically mentioned that Honor has been preparing for a small folding screen mobile phone for two years, which shows that they themselves also attach full importance to this product. And a series of previous revelations also support this assertion. For example, Honor's exclusive Qinghai battery technology, high-strength panel glass technology, and excellent hinge design technology can empower Honor Flip small folding, eliminating the pain points and stubborn diseases such as poor battery life, obvious creases, weak hinges, and fragile and fragile small folds that have existed for a long time, and at the same time, the thickness is expected to reach the thinnest in the industry, taking into account thinness and battery life, and improving durability, changing the inherent perception of "beautiful little waste" of small folding mobile phones.
If all of the above is just the inference of netizens, then we can also see from the latest official KV that the revelations are not groundless. On the one hand, in terms of screen, Honor's first small folding adopts a super-large outer screen design, which occupies almost half of the back area of the fuselage, except for the camera area, the rest of the body is all screens, which can naturally bring users a more immersive visual experience. Compared with other Flip small folding phones, Honor's outer screen is larger in size, which can make maximum use of the outer screen when closed, and it is definitely no problem to use it socially, watching videos and even some games, it can also be used on the outer screen. On the other hand, there are also bloggers who have analyzed the unique and ingenious design of the outer screen of the Honor Magic V Flip, placing the rear camera module on the left side of the outer screen, which seems to be a small change but has brought a huge improvement to the experience. In this way, the right thumb can cover more areas, and at the same time, it also avoids the fan-shaped area with the thumb as the radius, which improves the efficiency of screen use, and is not easy to touch the camera and cause blur, bringing users a more comfortable experience. In their interactions with bloggers, Honor executives defined this design as the industry's first "right-hand screen" small folding.
In addition, the Honor Magic V Flip also brings a romantic and healing camellia white, elegant and low-key champagne powder, and calm and restrained iris black.
Honor's strategy of launching a small folding screen mobile phone is not only an enrichment of its product line, but also an enhancement of its brand influence. With the increasing demand for personalized and innovative smartphones, the launch of this new product of Honor can be described as the right time. According to the latest data released by TechInsights, in Q1 2024, Honor's folding screen market share ranks third in the world and Western Europe, and second in China; The large folding screen ranks second in the world, Western Europe and China. And the market's expectations for Honor's small folding mobile phone have also reached a climax.
In view of the achievements and achievements of the Honor Magic series in the large folding track, as well as the unique charm and strength of Honor's first small folding model in many aspects, we have reason to believe that after the official release of the Honor Magic V Flip, it will become a dark horse in the market and lead a new round of technological trends. With the completion of the folding product matrix, the growth of Honor in the global folding screen market will also be more imaginative.
Source: Jifeng.com