Preface
Since 2023, the short drama industry has entered a stage of diversified development: the rise of mini program short dramas, the emergence of independent apps, and the gradual development of short dramas towards high-quality products. At present, the micro-short drama market is booming in both supply and demand, attracting a large amount of capital, platforms, and producers.
1. Analysis of the size of the short drama market
According to the "2024-2028 China Polysilicon Industry Investment Analysis and Prospect Forecast Report" released by the China Investment Industry Research Institute, the size of China's micro-short drama market will reach 10.17 billion yuan in 2022, an increase of 17.64 billion yuan year-on-year, and the market size of China's micro-short drama will reach 37.39 billion yuan in 2023, an increase of 267.65% year-on-year.
Chart: Changes in the size of China's micro-short drama market from 2020 to 2023
Data source: iiMedia Consulting, compiled by China Investment Industry Research Institute
2. Analysis of the supply quantity of short dramas
In 2020, the State Administration of Radio and Television added the category of "online micro-short dramas" in the backstage of the State Administration of Radio, Film and Television's key online film and television drama filings, and the short drama industry began to move towards a stage of standardized development. In 2022, the number of short dramas recorded will grow explosively, with a year-on-year increase of 252.19% to 3,293; In 2023, the short drama filing department will increase by 8.53% year-on-year to 3,574, and the average number of episodes per episode will increase from 23 episodes in 2022 to 27 episodes in 2023.
Chart: 2021-2023 number of short drama filming records
Data source: cloud and data, compiled by CIC Industry Research Institute
Chart: 2021-2023 number of short drama shooting record episodes
Data source: cloud and data, compiled by CIC Industry Research Institute
According to the "2024-2028 China Short Drama Industry In-depth Research and Investment Prospect Forecast Report" released by CIC Industry Research Institute, the number of key short dramas produced and launched by most major long and short video platforms will continue to increase in 2023, and the supply scale of the micro short drama market will show an expansion trend.
Chart: The number of key micro-short dramas premiered on each platform from 2021 to 2023
Source: Frontiers and Theories of Audiovisual Art, compiled by CIC Industry Research Institute
3. Analysis of the number of short drama users
According to data from Quest Mobile, during October and November 2023, the number of users of skit apps increased exponentially, jumping from 90 million in November 2022 to 120 million, a year-on-year increase of 1125.84%.
Chart: Changes in the scale of active users in the skit app industry from 2022 to 2023
Unit: 10,000
Source: Quest Mobile, compiled by CIC Industry Research Institute
Fourth, the forecast of the size of the short drama market
CIC Industry Research Institute predicts that the mainland short drama market will reach 50.4 billion yuan in 2024, with an average annual compound growth rate of about 25.11% in the next five years (2024-2028), and will reach 123.5 billion yuan in 2028.
Chart: CIC Advisors' forecast for the size of China's short drama market from 2024 to 2028
Source: CIC Industry Research Institute