What fashion is
It is a person's aesthetic and taste
It is also the culture and vitality of a city
It is also people's yearning for a better life
Promote the development of the fashion industry
Brand is its core competitiveness
"Changzhou Women" is newly created
"Changzhou fashion industry hostess brand said"
Invite the female manager of the fashion industry
Say "Tomorrow's Life" Together
Strengthen the promotion of local brands in Changzhou
Support the new qualitative development of fashion brands
The formation of a concentration to build the fashion industry
Good vibes
In the journey of Changzhou trillion city
Inject strong momentum into the city's energy level jump
DELICHICAT, a brand women's clothing store located on the bustling Wuyi North Road in Wujin District. The early summer sunlight weaves light and shadow on the outside of the store, and the wabi-sabi style inside the store expresses the beauty of authenticity and simplicity.
The founder of the brand, Zou Yi, a post-85 Changzhou woman, even if she dresses simply, she still reveals elegance in her gestures, and her smile is so harmonious with the temperament of DELICHICAT. DELICHICAT's brand clothing is divided into three different wearing modes: DELI-BUSINESS business formal wear, DELI-DAILY daily commuting, and DELI-LEISURE casual casual wear, which can calmly cope with different scenes in women's lives. "Simplicity and elegance" is the brand's design philosophy, "DELICHICAT is loyal to the balance of gentleness and strength, hoping that every woman can discover their own gentleness and tenacity, stick to their original intentions, be calm, and finally become a ray of light in others and their own lives." This is Zou Yi's original intention.
Zou Yi, who has a gentle and tranquil temperament, actually has entrepreneurial ambitions and sensitivity to business opportunities early on, and has infinite longing and incomparable love for the fashion industry in her bones, so that she made up her mind to resign from the system she has worked for ten years to move to the women's clothing track, this process is very difficult and full of unknowns, but Zou Yi dares to think and dare to do, after fully feeling the charm of calm, low-key and efficient women's workplace wear, in 2018, Zou Yi registered the Delichicat brand and set up his own design team and development production line. Committed to creating more comfortable and relaxed high-quality commuting clothing for women of ordinary size, luxury fabrics and exquisite craftsmanship have made the DELICHICAT brand quickly recognized and loved by more and more people. As a top student of science and engineering at Nanjing University, Zou Yi has a very rigorous attitude towards data, and after accurately analyzing many customer data, she combined ergonomics to create and develop a set of ready-to-wear versions that are more suitable for the public's body, which has become the core competitiveness of the brand. She also went to Istituto Marangoni in Italy to study for a master's degree in tailoring and luxury management, accumulating more professional knowledge for brand upgrading.
DELICACIED
IN 2020, THE DISCERNING ZOU YI SET HER SIGHTS ON XIAOHONGSHU, A CONTENT PLATFORM WHERE WOMEN GATHER, AND XIAOHONGSHU IS MORE SUITABLE FOR THE GROWTH OF THE DELICHICAT BRAND. At the beginning of 2023, Zou Yi, who refused to admit defeat, decided to do it herself, she started from scratch, studied filming and editing day and night, and carefully managed the Xiaohongshu account with an update frequency of 2-3 times a week. Zou Yi moved forward while groping, constantly adjusting the brand tonality, accurately anchoring the customer group, and became popular in the circle with a piece of clothing in the system in just one month, and also gained a large number of fans with this style, successfully opened up the brand's online business, and gained nearly 50,000 fans in just one year.
"Let women feel comfortable and peaceful even though they are in a prosperous situation." This is not only the brand's slogan, but also Zou Yi's pursuit. Today's DELICHICAT is not only a clothing brand, but also represents a value, a way of life, and an aesthetic choice......
Tomorrow's best wear
DELICACIED
Source: Changzhou Women