The ice-cream market is undergoing an unexpected transformation. The days of high-priced ice cream seem to be a thing of the past, with ice cream costing between 3 and 5 yuan regaining market dominance. Behind this change is consumer resistance to high-priced ice cream and their pursuit of price reasonableness.
In the past, some high-priced ice creams have attracted the attention of many consumers with their luxurious packaging and unique taste. However, as time went on, people began to question the consumption pattern of this high-priced ice cream. The popularity of high-priced ice cream has gradually waned, and some once-sought-after brands have even fallen into bankruptcy. At the same time, traditional ice cream, which is relatively reasonably priced, has regained popularity and become one of the people's choices.
This year's ice cream market has shown a trend of diversification. Many brands have innovated in terms of shape and taste, and at the same time, the price is more affordable, with most products under 10 yuan. The owner of the community wholesale store said that the low-priced old popsicles are still the main sales force, and the old popsicles for one dollar can even sell several boxes a day. In contrast, new, higher-priced varieties are only favored by a subset of consumers, who are more inclined to buy small quantities and try them.
As an affordable FMCG product, the premium of ice cream should not be so serious. Consumer resistance to high-priced ice cream is gradually pushing the industry back to its original price band. Although the price of 5 yuan or 10 yuan ice cream is still not cheap compared to the sky-high price of ice cream, it is already a benign adjustment compared to the high-priced products in the past.
Recalling the snow lotus that was all the rage last year, you can enjoy the joy of summer for less than a dollar. This kind of price can be a challenge for businesses, but once customers find an affordable option, they won't hesitate to pay for it.
Under this trend, more and more families are starting to bring their own affordable ice cream, such as 5 jiao pudding. Changes in the ice cream market may affect everyone's summer consumption strategy.
