The 300,000-class SUV market is undergoing a huge transformation.
Luxury brands are unable to defend the image of high-end cars due to the single power system and weak technology and intelligent expression, and are being replaced by new products.
In May, the penetration rate of electrification exceeded 47%, especially in the premium segment, where more and more people are choosing electrified products.
Because compared with traditional fuel SUVs, the experience of new energy products is indeed stronger, not only can a new power system be used to improve power performance, reduce fuel consumption, but also feel a new intelligent cockpit.
Taking Blue Mountain as an example, as a 300,000-level new energy product, it has a good product competitiveness in its own market segment. The cumulative sales volume in the past year was close to 40,000 units, making it an important player in the high-end market for its own brands.
The reason why users choose Blue Mountain is nothing more than the following characteristics.
01 The size of the same class is large enough and the comfort is full
The large size means better comfort and safety.
With a size of more than 5 meters1, a body width of nearly two meters, and a wheelbase of more than 3 meters, the Blue Mountain is a typical 300,000-level large-size SUV.
Because of its excellent size, Blue Mountain can provide a better riding experience, and it has designed a three-row six-seat seating layout, the second and third rows of passages are spacious enough, and the three-row seats are not bad.
This is typical, a comfortable SUV designed for large families.
This can actually be seen from the seat configuration, one is the padding and height of the seat, as a large-size SUV, the Blue Mountain has a higher sitting position, the vertical distance between the seat and the floor is larger, and the legs have better support.
The other is that it is easy to find a comfortable sitting position, the main and passenger seats are electrically adjustable, and they are equipped with lumbar support, and the seats are ventilated, heated and massaged to relieve fatigue and discomfort.
The second-row seats are not only individually configured, but also designed with small tables, leg rests, and armrests to ensure that each seat has a good comfort.
If the perception of these configurations is not strong enough, a side-by-side comparison of the slightly more expensive ideal L7 can identify the gap.
Because of its slightly smaller size, the ideal L7 can only be designed with a 5-seater version, which is slightly inferior to the Blue Mountain with an independent seat layout in terms of comfort and multi-person travel experience.
In addition, the seat design of the ideal L7 is simpler, with no rear small table, no waist adjustment in the second row, and leg rest adjustment, and the long-distance experience is worse than that of the Blue Mountain.
In fact, to put it bluntly, Blue Mountain's product strength and the higher-level ideal L8 are in a benchmarking state, so for those user groups who pay more attention to comfort, Blue Mountain is obviously one of the best family new energy SUVs that can be bought within the budget.
02 Comprehensive configuration at the same level and strong technology experience
The version selection of Blue Mountain is relatively simple, which are two-wheel drive and four-wheel drive versions, the price gap between the two models is 35,000, and the four-wheel drive version of the model with a rational analysis guide price of 308,800 is more worthy of choice.
One is that the configuration of the four-wheel drive version of the model has been full.
It is equipped with the Coffee Pilot L2 autonomous driving assistance system, which can greatly reduce fatigue when cruising at high speeds, and the 27-inch LCD center display has been fully entertained.
The operation of the functional APP is smooth and responsive, and the voice recognition control system can meet the daily needs, and the mobile phone is connected to locate the vehicle, check the vehicle condition, and turn on the heater/air conditioner in advance.
It can be said that in terms of scientific and technological allocation, Blue Mountain has achieved a high level of the same level.
The other is that the sound atmosphere system performs well.
The appearance of multi-color atmosphere lights in the whole car fills the sense of night atmosphere, and the whole car is equipped with 16 speakers and 4 sound zone wake-up word-free language interaction system as standard, which greatly improves the entertainment perception of passengers in each seat.
Moreover, the performance of the four-wheel drive version is fierce.
The total power of the front and rear motors reaches 380kW, and it accelerates to 100 km/h in 4.9 seconds, and can also ensure excellent stability and safety when combined with the L2 autonomous driving assistance system.
It's true that the Ideal L7 is a good model, but in comparison, the Blue Mountain 4WD version seems to be more aggressive.
03 Superior performance, fuel consumption, and sufficient power
The DHT of Blue Mountain Equipment is a very high-tech power system, composed of 1.5T, DHT, and P4 motors, with high technical content.
Compared with the REEV range extender system of the Ideal L7, this PHEV architecture of Blue Mountain has the following advantages:
Stronger performance, for example, are all four-wheel drive models, the Blue Mountain is larger and heavier than the ideal L7, and the acceleration time is 0.4 seconds faster than the ideal L7.
Surprisingly, the fuel consumption of the Blue Mountain can still be controlled at 6.7L 100 kilometers, which is about 10% lower than the ideal L7.
Summary:
Judging from the development trend of the industry, new energy products are overwhelming the traditional fuel vehicle market with a fierce momentum.
As a traditional manufacturer, Great Wall itself has excellent and solid manufacturing capabilities, and the details, technology, size and price advantages shown by Blue Mountain are more attractive than those of new forces.
Because its own large-scale production capacity is completely incomparable with new power enterprises, it must be very suitable as a family SUV.
It is worth mentioning that the current Blue Mountains terminal policy is extremely attractive.
It provided a subsidy of 20,000 yuan for additional purchase/exchange, and also gave a subsidy of 10,000 yuan for electricity bills. At the same time, in terms of vehicles, Blue Mountain also provides free basic maintenance, a normal 5-year warranty of 150,000 kilometers, and the comprehensive value is full.
From a household point of view, Blue Mountain, which has been full of product comfort and technical standards, is obviously one of the good products in this class.