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Recently, there are two major industries that are quietly emerging on the street and are becoming more and more popular?
Let's take a look at these two industries and explore why they are so hot.
First of all, cafes have sprung up in major cities.
In the past few years, coffee culture has gradually taken root in China, from first-tier cities to second- and third-tier cities, whether it is a traditional Starbucks or an emerging boutique café, coffee has become an indispensable part of many people's daily lives.
According to relevant statistics, the size of China's coffee market will exceed 200 billion yuan in 2023, and it will grow at a rate of 20% every year.
So, why are cafes so popular?
The first is consumption upgrading.
With the improvement of people's income level and the change of lifestyle, everyone is increasingly pursuing a high quality of life.
Drinking coffee is not only a way of leisure, but also a manifestation of a life attitude.
Secondly, the need for social interaction is also an important factor driving the rise of cafes.
The café is not only a place to drink coffee, but also a place to communicate and relax.
Many young people choose to work, study or meet with friends in the café, which makes the café even more attractive.
In terms of specific cities, Shanghai, as an international metropolis, has a particularly strong coffee culture.
According to the data, there are more than 7,000 cafes in Shanghai, and you can find a unique coffee shop in almost every neighborhood.
At the same time, Chengdu, as a new first-tier city, is also experiencing rapid growth in the number of cafes.
Chengdu people love leisure life, and the café has not only become a good place for them to relax, but also a stage for many entrepreneurs to show their creativity and personality.
The second industry is gyms and fitness studios.
In recent years, with the increasing health awareness and emphasis on appearance management, more and more people have begun to join the fitness army.
The popularity of gyms is also closely related to the lifestyle of modern people.
The first is the popularization of the concept of health.
More and more people are aware of the importance of health, fitness can not only shape the body, but also improve physical fitness and relieve stress.
In addition, the push of social media is also an important factor.
Many people gain a sense of accomplishment and identity by sharing their fitness process and results, which in turn leads more people to join the fitness ranks.
Take Beijing as an example, as the capital, Beijing's fitness market is developing very rapidly.
According to the data, there are currently more than 2,000 gyms and studios in Beijing, and countless new fitness venues are added every year.
Whether it is a traditional large chain gym or a small private fitness studio, it is favored by the general public.
And in Guangzhou, fitness has also become a part of many people's lives.
Cantonese people pay attention to health and appearance, and the gym is not only a place to exercise, but also a place to socialize and relax.
It is worth mentioning that the rise of these industries not only reflects the changes in consumer demand, but also drives the development of related industries.
For example, the increase in cafes has led to the development of upstream industries such as coffee beans and coffee machines;
The rise of gyms has promoted the prosperity of fitness equipment, sportswear and other related industries.
It can be said that the popularity of these two industries has formed a complete industrial chain, which has driven the growth of the entire economy.
Overall, the rise of cafes and gyms reflects changes in people's consumption habits and lifestyles.
They not only meet people's pursuit of quality life, but also drive the development of related industries.
This trend will continue in the future, and more new industries will emerge, bringing more surprises and convenience to our lives.
So, the next time you're walking down the street and you see a new café or gym, walk in and get a feel for this emerging trend.
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-ENDS-
Text: Wind
Audit|Ancient Oasis