Probably the most deserted 618 in history has just come to an end, under the influence of various internal and external factors, this 17th 618 event is becoming more and more chicken, both manufacturers and consumers are a little excited. Of course, in any case, this is still the most important mobile phone promotion in the first half of the year, and now let's evaluate the wins and losses of each manufacturer.
One. Model sales
1. Overall list
Judging from the cumulative list of all single products, it seems that Apple has become the biggest winner, with the top four occupying three of them. But judging from the comparison with previous years, Apple is a small loser this year. Apple's iPhone price reduction this year is significantly greater than in previous years, affected by the poor sales performance in the past 24 years, the price reduction of iPhone during this year's 618 is unprecedented, but the models on the list are still not as good as last year. Last year, there were 4 iPhone models on the list, namely 14 Pro, 14 Pro Max, 14, and 13, ranking first, second, fourth, and seventh, respectively, while this year only 3 models were on the list, ranking first, second, and fourth. Therefore, compared with its friends, Apple is a big winner, but compared with itself in previous years, Apple is obviously slightly inferior this year. Of course, this year's Pro Max sells better than Pro, which shows that Apple's ultra-high-end appeal has been enhanced, and the real "apostasy" is the Apple users of the entry-level model?
If Apple wins,Then Xiaomi is really a big winner,Although the models on the total list this year are the same as last year4,But unlike last year's low-end products,This year's Xiaomi is on the list of mid-to-high-end products。 Last year's Redmi 10A (3'), Redmi K60 (6'), Redmi Note11 (7'), Redmi 9A (8'), this year's Redmi K70 (3'), Redmi K70 E (7'), Xiaomi 13 (8'), Redmi Note13 Pro (9'), obviously the price of the models on this year's list has increased a lot. And from last year's Redmi brand singing a one-man show, this year, the Xiaomi brand has also come to the stage. Xiaomi 13 in the 3000 yuan segment of the kill,Rushed to the eighth position in the overall list,On the surface, Xiaomi finally stole Apple、Huawei learned the use of the old flagship,In fact, it shows that Xiaomi's brand power and product power have been in a relatively high position。 In addition, it is worth mentioning that Xiaomi 14 is also ranked twelfth in the overall list, so next year's 618, is it possible that Xiaomi 14 and 15 will both be in the top 10 of the overall list.
And Glory looks like a loser on the surface, but in fact it may win slightly. Last year, Honor made two models on the list, namely Play 20 and Play 7T, ranking fifth and tenth respectively. This year, there is only the X50, which ranks fifth. Although the models on the list are minus one, similar to Xiaomi, the product positioning of the X50 is obviously much higher, so at least it can't be regarded as a loss.
Although OnePlus did not perform well in 24, it still performed very well during the 618 period, and OnePlus Ace 3 broke into sixth place in the overall list, helping the black factory achieve a breakthrough of zero.
iQOO has performed very well this year, and 618 also has a mobile phone in the top 10 of the overall list, which also helped the blue factory achieve a breakthrough of zero in the overall list. In addition, the iQOO 12 ranks 11th in the overall list, and it is almost in the top 10. Therefore, it can be said that iQOO is the absolute big winner of this year's 618.
2. List of various price points
In terms of ultra-high-end combat power in the price segment of more than 6,000 yuan, Apple and Huawei are evenly divided, Apple ranks superiorly, and Huawei has the advantage in the number of models. Apple's 3 models are on the list, namely 15 Pro Max, 15 Pro, and 15 Plus, ranking first, second, and fourth respectively. Huawei, on the other hand, has 5 models on the list, namely Pura 70, Pura 70 Pro+, Pura 70 Pro, Mate 60 Pro, and Mate 60 Pro+, ranking third, fifth, sixth, seventh, and ninth respectively. In addition, the Huawei Mate X5 should also rank around eleven in this price segment. Therefore, it can be said that the real high-end still depends on Apple and Huawei.
vivo with the folding screen products just released last month,Hit the price segment of more than 6000 yuan,Ranked eighth,vivo's performance in the high-end market should not be underestimated。 And Samsung squeezed out Huawei Mate X5 at the last moment, took the last train, and came to the tenth in the price segment, obviously Samsung still has a certain influence in the domestic high-end time, although its share in the country is less than 1%, but most of them are high-end users, which is still the envy of other domestic manufacturers except Huawei. The Xiaomi Mi 14 Ultra was originally in the top 10 of the list, reaching as high as eighth, but it was squeezed out of the top 10 by the Mate X5 at the last minute, and then it couldn't beat the Samsung S24 Ultra, and finally it was nameless, which is a bit of a pity.
4000-5999 yuan price segment high-end combat power. This price segment presents a situation of competing with each other, and it is more surprising that none of Huawei's models are on the list in this price segment. The Apple iPhone 15 holds firmly at the top of the price segment. Xiaomi has 3 models on the list in this price segment, namely Xiaomi 14, 14Pro, and 13 Ultra, ranking second, fourth, and sixth respectively, which can be described as the biggest winner in this price segment, which shows that Xiaomi has a very strong competitiveness in the relatively high-end market.
OnePlus 12 ranks third in the 4000-5999 yuan price segment, indicating that its product strength is still recognized by consumers. OnePlus12It's a bit of a bad fate,Before the official press conference, affected by the screen yield,It became a distributed press conference,Consumed the patience of many consumers,After the launch, it encountered a wave of glue turmoil,As a result, sales have been unsatisfactory。 This time, 618 can have such a performance, and it can be regarded as using its strength to justify itself. The OnePlus 13, which learned its lessons in the second half of the year, should have a better performance.
荣耀Magic6、红魔9 Pro、iQOO 12 Pro、荣耀Magic6 Pro也上榜了4000-5999元价位段前十,荣耀Magic 6一门双杰哈。 而iQOO 12 Pro恐成绝响,iQOO 13 Pro大概率胎死腹中令人唏嘘。
3000-3999 yuan quasi-high-end combat power. This price segment is also up and running,Xiaomi 13 won the first place,It is the first Xiaomi to win the championship of the 3000 yuan price segment in recent years,It is of great significance,I am optimistic that Xiaomi 14 will reproduce the performance of Xiaomi 13 this year next year。 The Redmi K70 Pro also performed well, rushing to the fourth place in the price segment. The iQOO 12 is the second best performer in its price segment, while the iQOO Neo9S Pro is also a good performer, ranking sixth. iPhone13, the representative of the thirteen-incense model, the typical of Lao Ji Fufang, ranks third in the price segment, but next year 618, iPhone13 is still playing?
The Huawei Nova 12, 12 Pro, Realme GT5 Pro, vivo X100s, and Samsung S23 also rank in the top 10 in this price segment. It's just that there seems to be one less brand, where is the glory of your 3000 yuan price segment machine?
The mid-to-high-end price segment of 2000-2999 yuan is the price segment of a big melee, focusing on the participation of everyone, and everyone has a share. Redmi K70 killed all sides and won the first place, but Xiaomi is the only machine on the list in this price segment. The Redmi K70's biggest rival, the OnePlus Ace 3, is in second place. Redmi K70's other rival, iQOO Neo9, came in third. The other two Honor 90 GT and Meizu 20 Pro, which are equipped with Snapdragon 8 Gen2, ranked fourth and ninth, respectively. Therefore, this price segment can be renamed the Snapdragon 8 Gen2 model sales ranking. Others, including Huawei Nova 12 Vitality Edition, Reno2, vivo S19, and Meizu 21, are also on the list in this price segment.
1500-1999Yuan mid-range price segment,Although Redmi K70E won the championship,But iQOOThe performance is more eye-catching,A total of four models are on the list,Ranked third、Eighth、Ninth、Tenth,Especially iQOO Z9 TurboUnder the premise of higher price, sales beat Redmi Turbo3,The strength is so strong,Turbo3It is difficult to match。 Honor also has two models on the list in this price segment, ranking second and fourth respectively, and the performance is also very outstanding. Huawei Enjoy 70 Pro and Reno11 are also on the list in this price segment, and it is a pity that the Nova 11 SE performed well on a certain day in 618, but it failed to help stabilize the top 10 position.
1000-1499Yuan in the low-end price segment,GloryX50Firmly grasp the first position,23In the second half of the year, the strength of the first sales of Android single models is undoubted。 The Redmi Note13 Pro and Note 12T Pro are second and third. Huawei Enjoy 70 ranked fourth. OPPO has a total of three models on the list, ranking fifth, sixth and tenth. The new "old friend" Glory Play 8T ranked seventh, and not long after the start of 618, Play 8T made great efforts and rushed to the first place on the daily list, but unfortunately it only performed for one day. Realme 12 Pro and iQOO Z9x ranked eighth and ninth.
500-999 yuan low-end price segment, Redmi is also known as the most beautiful boy, Note 13, Note12, 13C ranked first, second, fourth. The vivo Y100i surpassed the Redmi 13C in the second half of the year and came to third. The OPPO A36 is in fifth place. Other iQOO, Honor, Huawei, and vivo models occupy 6-10 places.
500 yuan below the ultra-low-end market,This may be this year618During the period,The price segment with the most frequent changes in the top position,Including Redmi 12C、Tianyu T2、Glory Play 20、Gionee G510、Philips E568A and other models have sat first in this price segment,Among them, Redmi 12 C dominates the list for the longest number of days,But it was also overtaken by the last leg of the Glory Play 20,Ranked second。
3. Folding screen market
In the large folding screen market, the big dark horse belongs to vivo, vivo X Fold3 and X Flod 3 Pro rank first and third in this market segment respectively. The reason why vivo's large folding screen has achieved such achievements is inseparable from the strong product power of these two products. Huawei Mate X5 won the second place with ultra-high-end positioning, and it deserves to be truly high-end. Xiaomi Mix Fold3The minimum configuration has been greatly reduced,Help it rush to the fourth,As the so-called there are no bad products,Only products with inappropriate prices,Mix Fold3In addition to the weight,In fact, the product is okay,So after weight reductionMix Fold4Will there be better performance。
荣耀上榜大折叠前十，分别是Magic V2、Vs2、V Purse。 OPPO Find N3、三星W24、Fold5同样榜上有名。
Small folding screen market,The dark horse belongs to Glory,GloryMagic V Flip ranked second as soon as it was released on June 13,This is only Huawei's Pocket 2,As the so-called early comes, it is better to come sooner. The Oppo Find N3 Flip is in third place. The Samsung Flip5 ranked fourth, and the Flip4 ranked seventh. Strive for the fifth place in the sub-Flip. Motorola is the sixth and ninth respectively. Vivo X Flip eighth. It's a pity that OPPO and vivo have suspended the development of small folding screens, so it may be 618 to see them, but Xiaomi will come to fill the gap.
Two. Brand sales
Compared with last year, in terms of sales, Apple, Xiaomi, and Honor remain unchanged in their rankings, ranking among the top three. Vivo and Huawei rose one place to fourth and fifth, while OPPO fell directly from fourth to sixth. In addition, the rankings of Meizu and Tianyu have also been adjusted.
In terms of sales, Apple's and Xiaomi's rankings have not changed, ranking first and second respectively. Huawei moved up to third and Vivo to fourth. Honor fell from third to fifth last year, and OPPO also dropped one place to sixth. Samsung and realme rankings have also been reversed.
On the whole, Apple's sales volume is the first, and the unit price is high, so there is no suspense in terms of sales to remain the first.
Xiaomi has second in sales, and the sales of high-end products have increased, and the sales volume has maintained the second position.
With high-value products such as Mate60, Pura70 and folding screens, Huawei has exchanged the fifth sales volume for the third sales volume, and the high-end is really strong.
vivo/iQOO ranked fourth in terms of sales volume and sales volume, which is more compatible.
Honor's sales volume is third, but the sales volume has been adjusted from third to fifth, showing that the average unit price during this year's 618 is not ideal.
OPPO/OnePlus sales and sales are also sixth, and the matching degree is also high.
Samsung also exchanged the eighth sales volume for the seventh sales volume, which once again shows that Samsung's domestic sales are not high, but the sales of high-end products account for a high proportion.
So this year, the performance of 618 manufacturers and models is beyond your expectations?
The top 20 of this year's 618 items are
1.iPhone 15 Pro Max
2.iPhone 15 Pro
3.Redmi K70
4.iPhone 15
5. Honor X50
6. OnePlus Ace 3
7.Redmi K70E
8. Xiaomi 13
9.Redmi Note 13 Pro
10.iQOO Neo9
11.iQOO 12
12. Xiaomi 14
13. Honor 90 GT
14. Honor X50 GT
15.iQOO Z9 Turbo
16.iPhone 13
17. Glory 100
18.Redmi Turbo3
19.Redmi Note 12T Pro
20. Huawei Pura 70
Among them, Apple has 4 models, Xiaomi 7 models, Honor 4 models, iQOO3 models, OnePlus 1 model, and Huawei 1 model.
#头条创作挑战赛#
#618#
#京东618#
#京东618手机销量排行#