#头条创作挑战赛#
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Text: Yu Dazui Booth
Editor|Yu Dazui Booth
Former stars are now "eighteen lines"
Yang Ying, a popular flower who once scolded Fang Xuan, has now been reduced to being the spokesperson for a small brand called "Red Dragonfly". You read that right, it's the one that sells a pair of shoes for only 100 dollars.
Back then, she was the cover girl of all the major fashion magazines, wearing a long dress with hand-beaded beads, long earrings of Van Cleef & Arpels' diamond jewels, and walking the runway of Armani, Chanel and Givenchy with radiance.
In a blink of an eye, now she has been reduced to being a spokesperson for that kind of "civilian shoes". In this way, the temperament of a noble lady in her body is gone.
"Hey, isn't this the former film and television drama Xiaohuadan Yang Ying? How did you get mixed up to be a spokesperson for such a trivial little workshop?"
"I really don't know Taishan, she used to be the cover girl who swept the major fashion magazines, and now she has fallen to this point, it's really not like a person, a ghost is not like a ghost!"
The coffee position "evaporated" was a smash hit
To say that Yang Ying can be regarded as a rare first-line traffic flower back then, she became famous with one word-of-mouth hit film and television drama.
The urban drama "The Other Side of Flowers" starring her attracted a lot of attention as soon as it was broadcast, and the little sister of the Fang family she played in the play was not only rich and generous, but also beautiful and smart, which can be said to have attracted countless boys and girls to be crazy.
Immediately afterwards, she starred in several popular dramas one after another, such as "Phoenix Prisoner", "Three Lives, Three Worlds and Ten Miles of Peach Blossoms", etc., which became an instant hit and became another popular little flower after Yang Mi and Zhao Liying.
At that time, she was very favored, not only signed endorsement contracts for major brands, but even the catwalks of major fashion shows were occupied by her. Not to mention the grand occasion when she participated in major galas and award ceremonies in those years, netizens shouted "Yang Ying, you are so good at bara"!
"I really admire Yang Ying, her acting skills are powerful, and her temperament is super advanced, she used to be really beautiful on major catwalks and parties!"
"I didn't expect her to be reduced to endorsing a trivial little brand, it's shocking! Is she completely out of breath now?"
The sudden change in the wind and clouds rushed to the scene to punish the pen
But just when Yang Ying's career was in full swing, a major earthquake in the entertainment industry overturned her from the peak.
In 2021, Yang Ying was suddenly revealed to have divorced her ex-husband, which shocked the entire entertainment industry. And not long after the divorce turmoil, she was involved in a whirlpool of public opinion caused by propaganda fraud.
At that time, the media exposed that the TV series she participated in was touted as the "annual system" There was a serious data brushing behavior during the publicity period, not only the Baidu index was revealed to be artificially operated, but even the playback volume on major video websites was manipulated by people with intentions.
As soon as this incident broke out, Yang Ying was immediately bombarded by netizens. She is not only the starring role of this drama, but also the producer of the producer, so she has an unshirkable main responsibility.
"I knew that there was a cat, this drama is simply a dog brand, the quality is too poor, and it still has a face called 'Drama of the Year'?"
"Yang Ying, although your acting skills are passable, your professional ethics are a mess, and you actually do such a lack of morality!"
For a while, Yang Ying's reputation plummeted inside and outside the entertainment industry, and even the brands she originally endorsed had terminated their contracts with her.
At the end of the song, people will not disperse, and the image will be cultivated
After experiencing this earthquake in the entertainment industry, Yang Ying's career has completely fallen into a trough, and she can no longer get the same treatment as before.
But fortunately, smart people always know how to be flexible, and Yang Ying chose to be the spokesperson of this "red dragonfly" this time, perhaps in order to re-narrow the distance with the general public and reshape her image.
After all, if she goes to endorse some luxury brands, it will inevitably cause greater criticism and backlash. And this cost-effective clothing and footwear brand is not only closer to public life, but also the advertising cost will not be too high, which is suitable for her current "small transparent" state.
Moreover, in this way, she can slowly regain popularity, and wait until the time is ripe to sign a bigger endorsement.
Therefore, Yang Ying's wave of operations is really clever.
Be a low-key person and do things in a high-profile manner
However, although Yang Ying's brand as an endorsement this time is a parity line, she herself does not mean to be low-key when she endorses. At the event, she was still radiant and outstanding, and even appeared in a long skirt, showing her high-end side.
Yang Ying should know that even though her coffee position is not as good as before, her identity and influence as a first-line star still exist. So she can do things in a high-profile manner while being a low-key person. After all, her biggest task now is to re-establish a positive image of herself in the eyes of the public.
And through this high-profile appearance, not only can more people pay attention to her again, but also let everyone see her elegance and calmness after stepping off the altar. Once her popularity and status rise again, it will be natural to take a bigger endorsement at that time.
Therefore, Yang Ying's operation is really clever, not only did she not devalue herself, but took the opportunity to hype up her popularity, which paved the way for future popularity.
Netizens were in an uproar: Renmei is never at a low point
However, no matter what Yang Ying's future development is, in terms of her current appearance, she is definitely a well-deserved first-class beauty. Even netizens were full of praise after seeing her endorsement photos:
"Yang Ying's face is really amazing, there is no difference between raw pictures and fine cultivation at all, her skin is white and beautiful, and she is elegant and elegant!"
"She's in her thirties now, she doesn't look much older, and her temperament is as advanced as ever!"
"If you change to someone else, the endorsement of this affordable brand may directly become a local girl in seconds. But Yang Ying can still control the sense of luxury, which is really worthy of being the master!"
It can be seen that Yang Ying's endorsement activities not only made her successfully hype up her popularity and popularity, but also impressed the majority of netizens with her youthful and beautiful image and outstanding temperament. This will undoubtedly lay a good foundation for her to gain a firm foothold in her future career.
Therefore, Yang Ying's operation is indeed a high-profile move of "being a low-key person and doing things in a high-profile manner". She is still the first-line flower loved by the public, but she has just done a small "leisurely walk", and the future development prospects are still bright.
People are only afraid of the heat
After reading this incident, many people are speculating, has Yang Ying begun to be a "mortal butterfly"? Will she have new endorsements and works launched at that time? Or is she too old to become popular again?
Actually, I'm not too worried about that. It is undeniable that Yang Ying is indeed at a low point in her career now, but it does not mean that she is completely "finished".
Often a person's final achievement depends more on her own determination and tenacity, rather than relying entirely on pure luck.
Take many old drama bones in the past as an example, they also encountered various encounters during their peak, were demoted to small roles, and were severely attacked. But they were not crushed in the end, and they finally survived by relying on their influence, and now they are admired by countless young people.
So for a top star like Yang Ying, as long as she can maintain her concentration and work hard, she will be able to become popular again one day. As the old saying goes: "People are hot and hot, not afraid of heat in the dark room."
Anyway, let's wait and see! Whether Yang Ying can shine again in the future, we are good at covering the sky.