This year's "6.18" e-commerce carnival,
It just ended last night.
Merchants had sworn and geared up, thinking that there would be a harvest festival that would greatly increase sales.
What I never expected was that this year's "6.18" shopping feast turned into a large-scale return wave!
The women's clothing industry, in particular, has reportedly had a return rate of up to 80% this year.
This figure is so outrageous that people are speechless, and many businesses have fallen into an unprecedented predicament.
However, consumers are also very aggrieved!
Someone said from his own personal experience:
I bought a dress of more than 300 on Douyin, pre-sold it for 15 days, and received it on the 18th day of the auction. I opened it with joy, my mother, shocked me, it is estimated that even the 29 stalls are not as good, especially rough cloth, and very ugly, and I have to return the freight I paid, because it looks too disturbing!
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Although returns are one of the rights and interests of consumers, frequent and large-scale returns will undoubtedly have a negative impact on the e-commerce ecosystem.
Seeing such a shocking return rate, people can't help but have doubts about future e-commerce promotions, who would dare to continue playing?
Why the return rate is getting higher and higher, let's listen to everyone's opinions:
In the past two years, the quality of the clothes has become worse and worse, who will return if the quality is good? But is the deterioration of quality related to the fact that people like low prices?
It's not that the return rate is high, it's that the product doesn't match the picture! There are many prices and qualities for the same picture, and dog meat is sold on the head of a sheep!
150 cm, 75 pounds, I used to wear xs or s size, but this year I have to wear L size, this shrinkage is amazing.
Don't think about what you're selling! The photo taken and the one you got in your hands are not the same thing at all, and you don't want to keep it for the New Year?
The goods of the merchants are not right, but the genuine pictures are pirated clothes, expensive and cheap sources, so that people can't wear them at all!
The live broadcast room said that the sky is falling, and there are threads everywhere when you get your hands, and the quality is too far apart, and the merchant is betting that you are troublesome to return.
I heard an anchor say before, and I was very impressed, that is, you can never buy the one in the anchor's hand. The live broadcast is genuine, and the sales are garbage.
Do you think there is a discount for the mobile phone "6.18"? I'm still looking at the same price on the 19th.
It turns out that this year's "6.18" started on May 20th?
It turns out that every day is a shopping carnival, right? It's so heart-wrenching!
Perhaps everyone has a similar experience, carefully purchasing and placing an order, and waiting for the receipt with joy.
The express delivery finally arrived, and the result was that the quality and price did not match at all, and the most important thing was that the quality really did not dare to compliment.
No one is thinking about returning it and thinking about tossing after buying it, right?
But it's a similar experience over and over again,
Do you dare to continue shopping online?
Feel free to share!
#618购物狂欢节##网购退货#