ForewordThe mobile phone market has always been a consumer electronics market that has attracted much attention, and major mobile phone manufacturers have continuously launched new products in order to compete for market share, and have attracted the attention of consumers through various marketing activities. In the mobile phone market, Huawei, as a well-known mobile phone brand in China, has always attracted much attention, and its various mobile phone products have also been well received.
During the recent 618 mid-year promotion, major mobile phone brands have launched a lot of preferential activities, and Huawei, as a leading mobile phone brand in China, has launched its Pura70 series flagship mobile phones are also highly anticipated. It is worth noting that although the Pura70 series flagship mobile phones launched a lot of discounts during the 618 period, their sales were not as expected, especially the sales performance of the high-priced version was relatively mediocre, which also surprised many people. So, why is the highly anticipated Pura70 series flagship phone showing poor sales? What is the reason behind this? The author believes that the main reason why the Pura70 series flagship mobile phones performed poorly during the 618 period is that their upgrades are not large, which cannot meet the purchase needs of consumers and is not competitive enough. In contrast, Huawei's other flagship phone, the Mate60 Pro+, performed much better during the 618 period, not only in terms of performance, but also in terms of price, and after a certain price reduction, its sales have increased significantly.
1. The reasons for the poor performance of the Pura70 series flagship mobile phones
As Huawei's new flagship phone, the Pura70 series was highly anticipated at the beginning of its launch, and many consumers have high expectations for its performance. During the 618 period, the Pura70 series flagship mobile phone also launched a lot of preferential activities, and the price of its lowest-priced version was even as low as about 4000 yuan, which can be described as a very attractive price. Despite the price concessions of the Pura70 series, sales have not been as good as expected, especially for the higher-priced variants, which has surprised many. So, what is the reason behind the poor sales of the Pura 70 series flagship phones?
1. The upgrade is not large and cannot meet the needs of consumers
From the current point of view, the main reason why the Pura70 series flagship mobile phone will not sell well is that it has not been upgraded much and cannot meet the purchase needs of consumers. In the current mobile phone market, consumers are no longer only concerned about the upgrade of performance, but also about the cost performance and personalized needs, and the Pura70 series has not brought much surprise to consumers in these two points. At the beginning of the launch of the Pura70 series, many consumers had a certain attitude towards its upgrade, believing that it did not have much breakthrough in performance and function, but only optimized in appearance design and photo function, which could not meet their purchase needs. Even after the 618 period launched a lot of promotions, the high-priced version of the Pura70 series still failed to attract the attention of consumers, and sales naturally could not improve much.
2. The market is highly competitive and the competitiveness is insufficient
In addition, the reason why the Pura70 series flagship mobile phones will have poor sales is also related to the fierce competition in the current mobile phone market. In the current mobile phone market, in order to compete for market share, major mobile phone brands have launched a lot of excellent mobile phone products, and consumers have more and more choices, and in such a market environment, if the competitiveness of a mobile phone is insufficient, it is naturally difficult to gain the favor of consumers. As far as the Pura70 series is concerned, although it is a new flagship mobile phone launched by Huawei, it has Huawei's consistent quality assurance, but its performance in terms of upgrade and innovation is not outstanding, and it cannot form effective differentiated competition with other mobile phone products, which also greatly reduces its competitiveness in the market, and consumers naturally do not have much desire to buy.
2. The success story of Mate60 Pro+
In contrast, while the Pura 70 series did not perform well during the 618 period, Huawei's other flagship phone, the Mate60 Pro+, performed much better, not only in terms of performance and features, but also in terms of price, and after a certain price cut, its sales have increased significantly.
1. Double breakthrough in performance and design
When it comes to why the Mate60 Pro+ was able to stand out during the 618 period, the reason behind its success is nothing more than its double breakthrough in performance and exterior design. As one of the first flagship phones to be equipped with the Kirin 9000 processor, the Mate60 Pro+ performs very well, whether it is for daily use or running large games, it can easily hold and meet the various needs of consumers. In addition, in terms of exterior design, Mate60 Pro+ is also very attentive, it adopts a glass+metal middle frame process, which not only feels smooth, but also looks good, giving people a high-end visual experience. In terms of photography, screen display, battery life, etc., the Mate60 Pro+ also has excellent performance, which can be said to be a very comprehensive flagship mobile phone, which can meet the various needs of consumers for mobile phones.
2. Timely price adjustments
In addition to the breakthrough in product performance and design, the success of the Mate60 Pro+ has also contributed to its timely price adjustment. As a mid-to-high-end flagship mobile phone, the starting price of Mate60 Pro+ was once as high as 8999 yuan, which is undoubtedly a big challenge for ordinary consumers. Huawei during the 618 period through a series of price reduction activities,Mate60 Pro+The price is appropriately adjusted to8499element,At the same time, it also launched preferential policies such as trade-in subsidies,This undoubtedly provides consumers with great benefits,It also makes consumers who should have bought the high-end version of the Pura70 series choose Mate60 Pro+,Its sales have naturally increased significantly。
III. Conclusion
Through the above analysis, it can be seen that the sales performance of mobile phone products is affected by many factors, among which the performance and appearance design of the product itself are important, but the pricing strategy of manufacturers cannot be ignored. In the current mobile phone market, consumers are no longer only concerned about the upgrade of performance, but also about the cost performance and personalized needs. For manufacturers, timely price adjustment can certainly bring about sales growth, but when adjusting the price strategy, it is also necessary to pay attention to avoid the impact on the brand image and product premium, and should bring real discounts to consumers on the premise of ensuring product profits, so as to win their recognition and trust. I hope that through the successful price reduction case of Mate60 Pro+, we can give some inspiration to other mobile phone manufacturers, so that they can realize that timely price adjustment can effectively stimulate market demand and enhance product competitiveness.