Text|Crowned and crowned
Edit|Crowned and crowned
In the scorching summer, the scorching sun is in the sky, and air conditioning has become an indispensable electrical product in people's lives. In today's information age, smart phones and electronic devices that stay at home have made the demand for home appliances more and more vigorous.
Under such an environment, the home appliance industry has also ushered in new development opportunities, and the introduction of a series of support policies such as home appliances for old and new, home appliances to the countryside, has helped a lot for the benign development of the entire home appliance market.
Among many home appliances, air conditioners, as products that can bring coolness and comfort, are naturally the object of consumers' attention.
First, the air conditioning market is gradually heating up
According to relevant data, since June, the overall sales of the domestic air conditioning market have increased significantly, among which the sales growth rate in first- and second-tier cities is the most obvious. Benefiting from the "618" e-commerce promotion, online air conditioning sales have risen sharply, and the growth momentum is very rapid.
Judging from the overall market performance, the home appliance market has gradually entered the fast lane of high-quality development, and air conditioning, as an important member of the home appliance market, will also have more development opportunities in the market.
Second, new opportunities in the air conditioning market
In such an environment, the domestic home appliance market has also ushered in a "replacement tide", many of which are stimulated by high temperature weather, resulting in a stronger replacement demand for air conditioning products.
In addition to the replacement needs of consumers, the introduction of support policies such as some household appliances going to the countryside and trade-in has also ushered in a wave of "warm wind" for the entire household appliance market, adding new impetus to the development of the entire household appliance market.
As an important member of the home appliance market, the sales of air conditioning products can naturally be effectively stimulated, and the market demand will also be more released.
It is foreseeable that in the future, with the continuous impact of high temperature weather, the overall demand of the air conditioning market will have more flashpoints, becoming a "dark horse" in the home appliance market.
3. The impact of the smart tide
In today's information age, intelligent products have become a major trend in the entire home appliance market, and among many home appliances, smart air conditioners are favored by consumers.
On the one hand, smart air conditioning products can be remotely controlled anytime and anywhere through intelligent network connection, no matter where consumers go, as long as there is a network, they can grasp the use of air conditioning at home at any time, and realize the convenient experience of remote control.
On the other hand, intelligent air conditioners can also realize intelligent operation control through the perception of various sensors, and can automatically adjust the operation mode of air conditioners according to changes in the indoor environment without manual intervention, creating a cooler and more comfortable living atmosphere for consumers.
In this context, intelligent and networked air-conditioning products will become the new darling of the market, and will also become the key direction of future research and development of air-conditioning enterprises, promoting the entire air-conditioning market to move towards a more intelligent and comfortable direction.
Fourth, the competition of air conditioning brands is fierce
Under such a hot market background, major air conditioning brands naturally seize such an opportunity and actively respond to the fierce competition in the market through various marketing activities and product discounts.
Judging from the current market performance, although the entire home appliance market has entered the channel of high-quality development, the competition between major appliance brands is still very fierce, especially in the air conditioning market.
From the perspective of the overall market structure, the current air conditioning market has shown a diversified development trend, and consumers' choice has been greatly enriched, and major air conditioning brands can also bring consumers more diversified product choices through active technological innovation and marketing strategies.
In such a market environment, in addition to the first-line popular brands, some new brands with good strength have gradually emerged through the creation of their own characteristics and become a "dark horse" in the market.
Fifth, the "report card" of the air conditioning brand was released
With the recent market performance, a "report card of air conditioning brands" has also surfaced, from the overall performance, whether in the online or offline market, the major air conditioning brands have a good performance, showing a healthy and stable development trend.
In everyone's expectation, this air conditioning brand report card has finally been revealed, how are the major air conditioning brands performing?
1. Hisense Air Conditioner: 8th place
As a well-known home appliance enterprise in China,Hisense has always been recognized by consumers for its development in the field of air conditioning,In this report card,The performance of Hisense air conditioning is also very bright,Successfully ranked among the top ten,And ranked 8th。
2. Haier Air Conditioner: No. 6
The performance of Haier air conditioning is more eye-catching, successfully squeezing into the top ten ranks, and ranking 6th, this performance also benefits from Haier's quality assurance and consumer reputation, so that Haier air conditioning can stand out in the fierce market competition.
3. Winstar Air Conditioner: No. 4
In this report card, the performance of Hualing air conditioning can be said to be quite eye-catching, successfully ranking 4th, becoming a "dark horse" in this "air conditioning war", such results also inject a strong impetus into Hualing's future development.
With the announcement of such a report card, I believe that the major air conditioning brands will also work harder and continue to move forward on the road of development in the future, bringing more high-quality and intelligent air conditioning products to consumers.
I also believe that with the support of consumers, China's air conditioning industry will be able to go more steadily, go to the international market, and win more applause for Made in China.
As a consumer, how to choose among many air conditioning brands, and how to choose more cost-effective products?
Of course, whether it is in terms of product performance or quality assurance, consumers need to spend more time when purchasing air conditioning products, and they can also understand the real performance of the product through various channels, and finally buy an air conditioning product that is really suitable for themselves.
While enjoying the cool and comfortable, you can also rationally dispose of the old household appliances by tradeping in the old for the new, so as to contribute to sustainable development.