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Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

author:Friendly ice cream fh

Functional BOPP film refers to biaxially oriented polypropylene film with certain special functions, including heat-sealing film, pearlescent film, metallization film, matting film, etc.

First, the development of the industry market

Functional BOPP films are classified as BOPP films. Continental BOPP film began to develop in the 80s of the 20th century, and there were only a few small-scale manufacturers in China with an annual output of about 3,000 tons, and they were mainly concentrated in South China and North China. Subsequently, with the rapid development of China's economy, the market demand for BOPP film grew rapidly, the price of domestic BOPP film products continued to rise, and many enterprises began to enter the BOPP film industry, and the scale of the BOPP film industry began to expand. However, at that time, most of the enterprises in the BOPP film industry in mainland China invested a lot of money to introduce foreign production lines to expand production capacity and increase output, and the products produced were mostly mature general products. Until with the development of the national economy and the improvement of people's living standards, higher functional requirements for BOPP film were put forward in China, and some enterprises with a certain amount of technology accumulation began to change their business ideas, concentrate on tackling key technical thresholds, and develop and produce functional BOPP films. According to the data, the output of BOPP film in mainland China in 2022 will be 4.599 million tons, a year-on-year increase of 12.83%. Most of them are ordinary films, while functional films are still in the minority.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

At the same time, with the continuous development of the downstream industry, the apparent consumption of BOPP film in mainland China has continued to rise in recent years. According to the data, the apparent demand for BOPP film in mainland China in 2022 will be 4.135 million tons, a year-on-year increase of 11.28%.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

As a subdivision of BOPP film, functional BOPP film has basically been consistent with the BOPP film industry in recent years. According to data, the apparent consumption of functional BOPP films in mainland China from 2020 to 2022 is 749,700 tons, 815,200 tons, and 826,800 tons, and it is expected that the market demand for functional BOPP films will continue to rise in the next five years. At the same time, although the functional BOPP film market has high technical content, long R&D cycle, and rapid market demand, due to changes in the market environment since 2022, the current industry pattern of functional BOPP film in mainland China has gradually changed from a shortage of supply in the early stage to a balance between supply and demand.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

Second, the downstream market situation of the industry

The downstream applications of functional BOPP films are relatively wide, and the downstream industry has a broad market space. In addition, functional BOPP films continue to expand their application fields, and the demand for functional BOPP films is strongly driven by the broad market space of downstream industries and the continuous increase in application fields. At present, the development of functional BOPP film is closely related to downstream packaging and printing, food and beverage, consumer electronics, daily chemical products and other industries. The development of related industries is as follows:

1. Packaging and printing industry

(1) Overview of the development of the packaging industry

Packaging refers to the general name of containers, materials and auxiliary materials used in a certain technical method to protect products, facilitate storage and transportation, and promote sales in the process of circulation; It also refers to the operation of applying certain technical methods in the process of using containers, materials, and auxiliary materials to achieve the above purposes. The packaging industry can be divided into plastic packaging, paper packaging, metal packaging, glass packaging and other sub-industries according to the packaging material or type. According to the classification of packaging materials, it is mainly divided into paper packaging, plastic packaging, metal packaging, glass packaging, etc.

In recent years, with the improvement of production technology, technical level and the popularization of green environmental protection concept, the application range of packaging products has become more and more extensive. At present, the packaging industry has been an industry with an income of more than one trillion yuan, and it is an important industry to promote the development of the national economy in the mainland. According to the data, in 2022, the cumulative operating income of enterprises above designated size in the national packaging industry will be 1,229.3 billion yuan.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

(2) Overview of the development of the printing industry

The printing industry is an important part of the mainland's national economic system, with an annual output value of more than one trillion yuan, ranking second in the world. In recent years, the printing industry in mainland China has generally maintained stable growth. According to the data, the total output value of the printing industry in the mainland was 1.3 trillion yuan in 2019, 1.38 trillion yuan in 2021, and the output value will further expand to 1.42 trillion yuan in 2022.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

At present, green printing has also become one of the important themes of the development of the printing industry, and the printing industry has gradually promoted the use of green and low-carbon new technologies, new processes and new materials, and encouraged printing enterprises to use low-VOCs related materials. Green printing has higher requirements for the environmental performance of printing materials, and more environmentally friendly functional BOPP films are recognized by downstream industries.

2. Food and beverage industry

Food and beverage packaging is one of the main application areas for functional BOPP films. Functional BOPP films have unique advantages in the fields of confectionery and biscuits, fresh vegetables and fruits, and beverage packaging; For example, the non-adhesive film is widely used in liquor, milk packaging, etc. In order to meet the high demands of consumers for packaging convenience, manufacturers will be more meticulous in the selection and performance of food packaging and its materials. Functional BOPP films with high technical content, good use effect, environmental protection and harmless environmental protection and lightweight BOPE environmentally friendly packaging materials are favored by the food packaging industry. The stable development of the food and beverage industry and its broad market space can greatly drive the demand for BOPP film.

(1) Food manufacturing

Food manufacturing industry refers to grain and feed processing industry, vegetable oil processing industry, sugar industry, slaughtering and meat and egg processing industry, aquatic product processing industry, edible salt processing industry and other food processing industries. From 2017 to 2021, the operating income of the food manufacturing industry above designated size in mainland China maintained a stable growth, although the growth rate showed some fluctuations, but the four-year average growth rate reached 5.16%, and the operating income of food manufacturing enterprises above designated size increased from 1,741.400 billion yuan in 2017 to 2,126.810 billion yuan in 2021.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

(2) Wine, beverage and refined tea manufacturing

From 2017 to 2021, the operating income of the wine, beverage and refined tea manufacturing enterprises above designated size in the mainland maintained an overall growth, although there was a decline in 2019 and 2020, but the four-year average growth rate reached 3.08%, and the operating income of the wine, beverage and refined tea manufacturing enterprises above designated size increased from 1,427.840 billion yuan in 2017 to 1,603.400 billion yuan in 2021.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

The steady growth of the food and beverage industry has become one of the main drivers of the development of the BOPP film and functional BOPP film industry. In addition, with the improvement of consumption level and scientific and technological level, consumers have put forward higher requirements for packaging, and the trend of environmental protection has been further strengthened, and more environmentally friendly functional films in the packaging process have been widely used.

3. Consumer electronics industry

The consumer electronics industry is an important downstream industry for functional BOPP films. The demand for functional BOPP film in consumer electronics is mainly reflected in product packaging, process consumables, labels, etc.

In recent years, driven by factors such as the continuous development of mobile Internet technology, the improvement of the manufacturing level of consumer electronics and the increase in the income level of residents, the consumer electronics industry has maintained a large market size. From 2017 to 2021, the retail sales of consumer electronics in mainland China generally maintained growth, and although there was a slight decline from 2018 to 2020, the retail sales of consumer electronics products in 2021 ushered in a climb, with a year-on-year increase of 7.86%. In the future, with the integration of emerging technologies such as 5G, Internet of Things, artificial intelligence, virtual reality, and new display with consumer electronics, product upgrading will be accelerated, and new product forms will be born, and the scale of the consumer electronics market will remain at a large level. The vast market space of consumer electronics can drive the demand for functional BOPP films.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Data source: Compiled by Guanyan Tianxia

4. Daily chemical products industry

Daily chemical products include personal care and home care products, including cosmetics, oral cleaning products, soaps and detergents, fragrances, etc., which is one of the important application industries of functional BOPP film.

In recent years, the sales of daily chemical products have maintained a rapid growth trend. According to the data, from 2016 to 2020, the average annual growth rate of retail sales of daily chemical products in mainland China was 9.75%, and the retail sales of daily chemical products increased from 440.335 billion yuan in 2016 to 638.197 billion yuan in 2020. Due to the rapid development of the daily chemical products market, the market demand for functional BOPP films has been effectively driven.

The daily chemical products market has a broad space, and some of its subdivisions such as the cosmetics market still have great development potential. According to relevant data, the current per capita cosmetics consumption of Chinese is 50 US dollars, which is only 11%, 16%, 17% and 18% of Hong Kong, Japan, Norway and the United States, and China's cosmetics industry still has a lot of room for improvement. Zhuochuang Information predicts that the development rate of China's cosmetics industry will be 5%-20% in the next five years. The development of daily chemical products will greatly support the demand for functional BOPP film market.

5. Emerging application fields

With the continuous accumulation of technology, in recent years, BOPP films have gradually broken through the functions of electrical, magnetic, optical, high temperature resistance, low temperature resistance, barrier, modified atmosphere, antibacterial, fire and flame resistance, and high safety, and functional BOPP films are increasingly used in new energy batteries, electronics, optical displays, semiconductor lighting, solar energy, OLED, medical, home decoration and other industries.

For example, with the unique microporous structure of functional BOPP films, a specific spherical structure on the surface creates a high reflection of light, allowing the film products to extend to reflective films in liquid crystal display backlight modules and reflective films for semiconductor lighting. Functional BOPP film has better softness and bending resistance, and is suitable for curved surface display, which can be used in LCD TVs, computers, mobile phones, automotive industrial control displays, semiconductor lighting and other fields.

Research and Development Forecast Report on the Status of China's Functional BOPP Film Industry (2023-2030)

Source: Guanyan Tianxia (WW)

Note: The above information is for reference only, please refer to the body of the report for details.

The "In-depth Research and Development Prospect Forecast Report on the Status Quo of China's Functional BOPP Film Industry (2023-2030)" released by Guanyan Report Network covers the latest industry data, market hotspots, policy planning, competitive intelligence, market prospect forecasts, investment strategies, etc. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, market trends, and correctly formulate corporate competitive strategies and investment strategies. Based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, this report combines the environment in which the industry is located, and conducts market research and analysis from multiple perspectives such as theory to practice, from macro to micro.

The industry report is one of the important decision-making bases for enterprises, relevant investment companies and government departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid business and investment risks, and formulate correct competition and investment strategy decisions. This report is an indispensable and important tool for a comprehensive understanding of the industry and for investing in the industry. Over the years, Guanyan has provided professional industry analysis reports for tens of thousands of enterprises, consulting institutions, financial institutions, industry associations, individual investors, etc., and its customers include Huawei, PetroChina, China Telecom, China Construction, HP, Disney and other leading enterprises at home and abroad, and have been widely recognized by customers.

【Table of Contents】

Chapter 1 Overview of the development of China's functional BOPP film industry from 2019 to 2023

Section 1 Overview of the development of the functional BOPP film industry

1. Relevant definitions of functional BOPP film industry

2. Analysis of the characteristics of functional BOPP films

3. Introduction to the basic situation of the functional BOPP film industry

Fourth, the functional BOPP film industry business model

1. Production mode

2. Procurement mode

3. Sales/service model

5. Analysis of the main demand of functional BOPP film industry

Section 2 Life Cycle Analysis of China's Functional BOPP Film Industry

1. Overview of the life cycle theory of the functional BOPP film industry

2. Life cycle analysis of the functional BOPP film industry

Section 3 Analysis of Economic Indicators of Functional BOPP Film Industry

1. Profitability analysis of the functional BOPP film industry

2. Economic cycle analysis of functional BOPP film industry

3. Analysis of the improvement space of added value in the functional BOPP film industry

Chapter 2 Analysis of the market development status of the global functional BOPP film industry from 2019 to 2023

Section 1 Review of the development history of the global functional BOPP film industry

Section 2 Market size and regional distribution of the global functional BOPP film industry

Section 3 Regional Market Analysis of Asian Functional BOPP Film Industry

1. Analysis of the market status of Asian functional BOPP film industry

2. Analysis of the market size and market demand of Asian functional BOPP film industry

3. Analysis of the market prospect of Asian functional BOPP film industry

Section 4 Regional Market Analysis of North American Functional BOPP Film Industry

1. Analysis of the market status of the North American functional BOPP film industry

2. Analysis of the market size and market demand of the North American functional BOPP film industry

3. Market prospect analysis of North American functional BOPP film industry

Section 5 Regional Market Analysis of European Functional BOPP Film Industry

1. Analysis of the market status of the European functional BOPP film industry

2. Analysis of market size and market demand of European functional BOPP film industry

3. Analysis of the market prospect of the European functional BOPP film industry

Section 6 2023-2030 World Functional BOPP Film Industry Distribution Trend Forecast

Section 7 2023-2030 Global Functional BOPP Film Industry Market Size Forecast

Chapter 3 Analysis of the Industrial Development Environment of China's Functional BOPP Film Industry

Section 1 Analysis of the Macroeconomic Environment of the Mainland

Section 2 Analysis of the impact of the macroeconomic environment in mainland China on the functional BOPP film industry

Section 3 Analysis of the policy environment of China's functional BOPP film industry

1. The current situation of the industry regulatory system

Second, the main policies and regulations of the industry

3. Main industry standards

Section 4 Analysis of the impact of policy environment on the functional BOPP film industry

Section 5 Analysis of the Industrial Social Environment of China's Functional BOPP Film Industry

Chapter 4 Operation of China's Functional BOPP Film Industry

Section 1 Introduction to the development status of China's functional BOPP film industry

1. Review of the development process of the industry

2. Analysis of industry innovation

3. Analysis of the development characteristics of the industry

Section 2 Market size analysis of China's functional BOPP film industry

1. Factors affecting the market size of China's functional BOPP film industry

Second, the market size of China's functional BOPP film industry

3. Analysis of the market size of China's functional BOPP film industry

Section 3 Analysis of the supply situation of China's functional BOPP film industry

1. The supply scale of China's functional BOPP film industry

2. Supply characteristics of China's functional BOPP film industry

Section 4 Analysis of the demand of China's functional BOPP film industry

1. The demand scale of China's functional BOPP film industry

2. Demand characteristics of China's functional BOPP film industry

Section 5 Analysis of Supply and Demand Balance of China's Functional BOPP Film Industry

Chapter 5 Analysis of the Industrial Chain and Market Segments of China's Functional BOPP Film Industry

Section 1 Overview of the industrial chain of China's functional BOPP film industry

1. Introduction to the principle of the industrial chain model

Second, the operation mechanism of the industrial chain

3. Diagram of the industrial chain of functional BOPP film industry

Section 2 Analysis of the industrial chain links of China's functional BOPP film industry

First, the development status of upstream industries

2. Analysis of the impact of the upstream industry on the functional BOPP film industry

Third, the development status of downstream industries

4. Analysis of the impact of downstream industries on the functional BOPP film industry

Section 3 Segment Analysis of Functional BOPP Film Industry in China

First, market segment one

Second, market segment two

Chapter 6 2019-2023 China Functional BOPP Film Industry Market Competition Analysis

Section 1 Analysis of the competition status of China's functional BOPP film industry

1. Analysis of the competition pattern of China's functional BOPP film industry

2. Analysis of the main brands in China's functional BOPP film industry

Section 2 Analysis of the concentration of China's functional BOPP film industry

1. Analysis of the influencing factors of market concentration in China's functional BOPP film industry

2. Analysis of market concentration of China's functional BOPP film industry

Section 3 Analysis of the Competitive Characteristics of China's Functional BOPP Film Industry

1. Characteristics of regional distribution of enterprises

Second, the distribution characteristics of enterprise scale

3. Characteristics of the distribution of enterprise ownership

Chapter 7 2019-2023 China Functional BOPP Film Industry Model Analysis

Section 1 Analysis of Competitive Structure of China's Functional BOPP Film Industry (Porter's Five Forces Model)

1. The principle of Porter's Five Forces Model

Second, the bargaining power of suppliers

3. Bargaining power of buyers

Fourth, the threat of new entrants

5. Threat of substitutes

Sixth, the degree of competition in the same industry

7. Conclusion of Porter's Five Forces Model

Section 2 SWOT analysis of China's functional BOPP film industry

1. Overview of the SOWT model

Second, the analysis of industry advantages

Third, the disadvantages of the industry

Fourth, industry opportunities

5. Industry threats

6. SWOT analysis conclusion of China's functional BOPP film industry

Section 3 Analysis of the Competitive Environment of China's Functional BOPP Film Industry (PEST)

1. Overview of the PEST model

Second, policy factors

3. Economic factors

Fourth, social factors

Fifth, technical factors

6. Conclusions of PEST model analysis

Chapter 8 2019-2023 China Functional BOPP Film Industry Demand Characteristics and Dynamic Analysis

Section 1 Market dynamics of China's functional BOPP film industry

Section 2 Analysis of the characteristics of the consumer market of China's functional BOPP film industry

1. Demand preference

Second, price preference

3. Brand preference

4. Other preferences

Section 3 Cost Structure Analysis of Functional BOPP Film Industry

Section 4 Analysis of Price Influencing Factors of Functional BOPP Film Industry

1. Supply and demand factors

Second, the cost factor

3. Other factors

Section 5 Analysis of the price status of China's functional BOPP film industry

Section 6 Forecast of the average price trend of China's functional BOPP film industry

1. Analysis of the average price trend of China's functional BOPP film industry

2. Factors influencing the average price change of China's functional BOPP film industry

Chapter 9 Monitoring of the operation data of China's functional BOPP film industry

Section 1 Analysis of the overall scale of China's functional BOPP film industry

1. Analysis of the number and structure of enterprises

2. Analysis of the scale of industry assets

Section 2 Analysis of production, sales and cost of China's functional BOPP film industry

1. Current assets

Second, sales revenue analysis

3. Liability analysis

Fourth, the analysis of profit scale

5. Analysis of output value

Section 3 Analysis of the financial indicators of China's functional BOPP film industry

1. Industry profitability analysis

2. Analysis of the solvency of the industry

3. Analysis of industry operating capabilities

Fourth, the analysis of industry development capabilities

Chapter 10 Analysis of the regional market status of China's functional BOPP film industry from 2019 to 2023

Section 1 Regional Market Size Analysis of China's Functional BOPP Film Industry

1. Factors affecting the regional market distribution of the functional BOPP film industry

2. Regional market distribution of China's functional BOPP film industry

Section 2 Market Analysis of Functional BOPP Film Industry in East China

1. Overview of East China

2. Analysis of the economic environment in East China

3. Market analysis of functional BOPP film industry in East China

(1) The market size of the functional BOPP film industry in East China

(2) The market status of the functional BOPP film industry in South China

(3) Forecast of the market size of the functional BOPP film industry in East China

Section 3 Market Analysis in Central China

1. Overview of Central China

2. Analysis of the economic environment in central China

3. Market analysis of functional BOPP film industry in central China

(1) The market size of the functional BOPP film industry in central China

(2) The market status of the functional BOPP film industry in central China

(3) Forecast of the market size of the functional BOPP film industry in central China

Section 4 Market Analysis in South China

1. Overview of South China

2. Analysis of the economic environment in South China

3. Market analysis of functional BOPP film industry in South China

(1) The market size of the functional BOPP film industry in South China

(2) The market status of the functional BOPP film industry in South China

(3) Forecast of the market size of the functional BOPP film industry in South China

Section 5 Market Analysis of Functional BOPP Film Industry in North China

1. Overview of North China

2. Analysis of the economic environment in North China

3. Market analysis of functional BOPP film industry in North China

(1) The market size of the functional BOPP film industry in North China

(2) The market status of the functional BOPP film industry in North China

(3) Forecast of the market size of the functional BOPP film industry in North China

Section 6 Market Analysis in Northeast China

1. Overview of the Northeast region

2. Analysis of the economic environment in Northeast China

3. Market analysis of functional BOPP film industry in Northeast China

(1) The market size of the functional BOPP film industry in Northeast China

(2) The market status of the functional BOPP film industry in Northeast China

(3) Forecast of the market size of the functional BOPP film industry in Northeast China

Section 7 Market Analysis in Southwest China

1. Overview of the Southwest Region

2. Analysis of the economic environment in southwest China

3. Market analysis of functional BOPP film industry in southwest China

(1) The market size of the functional BOPP film industry in southwest China

(2) The market status of the functional BOPP film industry in southwest China

(3) Forecast of the market size of the functional BOPP film industry in southwest China

Section 8 Market Analysis in Northwest China

1. Overview of the Northwest Territories

2. Analysis of the economic environment in Northwest China

3. Market analysis of functional BOPP film industry in Northwest China

(1) The market size of the functional BOPP film industry in Northwest China

(2) The market status of the functional BOPP film industry in Northwest China

(3) Forecast of the market size of the functional BOPP film industry in Northwest China

Chapter 11 Analysis of Functional BOPP Film Industry Enterprises (Adjusted with Data Update)

Section 1 Enterprises

First, the company profile

Second, the main products

3. Operation

1. Main economic indicators

2. Analysis of corporate profitability

3. Analysis of corporate solvency

4. Analysis of enterprise operation capabilities

5. Analysis of enterprise growth ability

Fourth, the company's advantages analysis

Section 2: Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantages and disadvantages analysis

Section 3: Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 4 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 5 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 6 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 7: Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 8 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 9 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Section 10 Enterprises

First, the company profile

Second, the main products

3. Operation

Fourth, the company's advantage analysis

Chapter 12 Analysis and Forecast of the Development Prospect of China's Functional BOPP Film Industry from 2023 to 2030

Section 1 Analysis of the future development prospects of China's functional BOPP film industry

1. Analysis of the domestic investment environment of the functional BOPP film industry

2. Market opportunity analysis of China's functional BOPP film industry

3. Forecast of investment growth in China's functional BOPP film industry

Section 2 Forecast of the future development trend of China's functional BOPP film industry

Section 3 Forecast of the scale development of China's functional BOPP film industry

1. Forecast of the market size of China's functional BOPP film industry

2. Forecast of market size growth of China's functional BOPP film industry

3. Forecast of the output value of China's functional BOPP film industry

Fourth, the growth rate of the output value of China's functional BOPP film industry

5. Forecast of supply and demand of China's functional BOPP film industry

Section 4 Profit Trend Forecast of China's Functional BOPP Film Industry

Chapter 13 Analysis of Entry Barriers and Investment Risks of China's Functional BOPP Film Industry from 2023 to 2030

Section 1 Analysis of Entry Barriers to China's Functional BOPP Film Industry

1. Analysis of financial barriers in the functional BOPP film industry

2. Analysis of technical barriers in the functional BOPP film industry

3. Analysis of talent barriers in the functional BOPP film industry

4. Analysis of brand barriers in the functional BOPP film industry

5. Analysis of other barriers in the functional BOPP film industry

Section 2 Risk Analysis of Functional BOPP Film Industry

1. Macro environmental risks of the functional BOPP film industry

2. Technical risks in the functional BOPP film industry

3. Competitive risks in the functional BOPP film industry

4. Other risks in the functional BOPP film industry

Section 3 Problems in China's Functional BOPP Film Industry

Section 4 Analysis of Problem Solving Strategy of China's Functional BOPP Film Industry

Chapter 14 2023-2030 China Functional BOPP Film Industry Research Conclusions and Investment Recommendations

Section 1 A review of the research on China's functional BOPP film industry in the world

First, the investment value of the industry

2. Industry risk assessment

Section 2 Analysis of the entry strategy of China's functional BOPP film industry

First, the target customer group of the industry

Second, the selection of market segments

Third, the choice of regional market

Section 3 Analysis of Marketing Strategy of Functional BOPP Film Industry

1. Product strategy of functional BOPP film industry

2. Pricing strategy of functional BOPP film industry

3. Channel strategy of functional BOPP film industry

Fourth, the promotion strategy of functional BOPP film industry

Section 4 Investment Advice from Analysts

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