This year's Spring Festival blockbusters are coming, who will compete at the box office? Jia Ling, who was not old with the sword, scolded Fang Xuan again and fired the first shot!
After waiting for more than a year, just to see Jia Ling lose 100 pounds, no matter what, I paid for this wave of marketing! The old lady hasn't been to the cinema for so many years, and this time she must go to Jia Ling's new film! Seeing the fanatical comments of these netizens, people can't help but be more curious and looking forward to director Jia Ling's new work "Hot and Hot".
As early as last year, the movie "Hot and Hot" directed and starring Jia Ling was launched, but there has not been much news outflow. Until recently, the film opened pre-sale and achieved a good result of 46.687 million yuan, accounting for more than a quarter of the total box office of the Spring Festival stalls, and instantly became the most watched film in this year's Spring Festival stalls.
I have to say that Jia Ling's marketing methods are really clever. At the beginning, her debut film "Hello, Li Huanying" used the theme of maternal love to capture the audience's minds, and finally hit an astonishing box office of 5.3 billion. Now she has once again played the gimmick of losing weight, creating an amazing topic of losing 100 pounds, which has successfully detonated the attention of the audience.
Some people question that Jia Ling's movies are well packaged, but in fact, the quality is not as high as the productions of master directors such as Zhang Yimou and Ning Hao. But it is undeniable that Jia Ling's marketing method did a good job of mobilizing the audience's emotions, and her films also achieved good results.
So, what is the quality of "Hot and Hot" this time? We'll see. However, just losing 100 pounds has already filled the audience's expectations for this film. If the content can be tough, it will be difficult to convince the public if the champion of the Spring Festival stalls is not here with Jia Ling.
Of course, it is not so easy to win the box office champion of this year's Spring Festival. Jia Ling faces more than one challenger. The first is Shen Teng, a good friend with her. The two are both comedy celebrities, but in this Spring Festival war, they have become direct competitors.
Director Shen Teng and director Han Han teamed up again to bring the comedy "Flying Life 2" about the mid-life crisis. Fan Chengcheng, Yin Zheng and others joined, and the combination can be said to have gathered a lot of popular students. Comedy plus the appearance of young people, we will wait and see how high the box office will be.
In addition, the lineup of the crime drama film "Article 20" directed by Zhang Yimou is also very strong. There are not only powerful actors Lei Jiayin, Ma Li, etc., but also popular idol Zhao Liying who challenges acting skills to play an important role. From the trailer, it can be seen that Zhao Liying's breakthrough is very big, and it will definitely bring a lot of surprises to the audience.
Zhang Yimou's movies are known for their excellent quality, coupled with a strong lineup, "Article 20" must not be ignored. In contrast, Jia Ling and Shen Teng's two comedies may be easier to capture the hearts of the general public, but it is really impossible to say who is stronger.
In addition to the above three blockbusters with high hopes, this year's Spring Festival file also has "Mr. Red Carpet" directed by Ning Hao, starring Andy Lau. This is undoubtedly a benefit for fans. Although Ning Hao's directing experience is not rich, his productions after changing from a painter are quite textured, and with the blessing of Oriental actor Andy Lau, this film became popular before it was released.
In addition, every year during the Spring Festival, animated movies for parent-child families are indispensable. This year's "Bear Infested Ithaca Island Adventure" continues the good quality of this series over the years, and adds a lot of vitality to the entire Spring Festival stalls while stabilizing its own market.
After reading this article, which one do you most want to go to the theater to watch? Jia Ling's slimming comedy? Shen Teng's midlife crisis joke? Zhang Yimou's criminal masterpiece? Or Ning Hao and Andy Lau's red carpet work? Or maybe it's just watching a cartoon with the kids? Welcome to leave a message and discuss with us the most anticipated works of this year's Spring Festival!