Recently, Xiaodao joined hands with the hit variety show "Island Boy" to usher in a high point of traffic, only 4 episodes of broadcast have won 191 hot searches on the whole network, with more than 102 million broadcasts, and Xiaodao also likes to mention another new identity, becoming the power travel officer of the island less, and won the traffic of a small target in one fell swoop, ushering in great attention from the whole network. Judging from the current data, this will be another landmark brand event for the knife to join hands with variety shows, and the aerospace power system products such as the knife penguin will also continue to be exposed in the transformation of the island boy.
However, don't be envious, this splashing traffic is made by our knife in a down-to-earth manner.
"Island Boy" as a cultural tourism + variety show reality show, built by 13 star teenagers in 120 days to build Fujian Yuanshan Island, it is the summer, "Island Boy" has won a large number of young netizens with the transformation of enthusiastic youth, and has a positive guiding role in the construction of the hometown, and the traffic is extremely high.
As the power travel officer of the island building plan, the knife is responsible for going up the mountain, collecting materials, purchasing, transporting and other important tasks, and the aerospace power system products represented by the knife penguin have high appearance, good control and strong power, which perfectly matches the audience of "Island Boys", and forms a linkage with the influence of the teenagers, increasing the traffic exposure and super grass planting power.
The same knife, different brand marketing. Joining hands with "Island Boy" knife is bold enough and creative enough, and the brand logo that can be seen everywhere in the program continues to deepen the brand awareness of young people about knife. This time, the penguins on Yuanshan Island in Fujian Province will also show their own travel adaptability in the island environment, which has impressed a group of Internet girlfriends.
However, the marketing of Xiaodao is not only as simple as brand exposure, but also goes deep into the real scene of the "Island Boy" program, and it is more likely to go deep into various travel scenes in the island environment. This is not only a testimony of the strength of the brand, but also a super test of the comprehensive strength of the product, in the island travel, all kinds of bumpy and muddy sections will be encountered, the knife's strong power performance and comfortable driving experience has become the best travel partner of "Island Boy". For example, the TCS traction control system equipped with the knife penguin can greatly increase the stability of riding and protect the safety of teenagers.
The knife is electric
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With the popularity of "Island Boy", the topic of Xiaodao aerospace power system products continues to ferment online and offline, and Xiaodao's official micro continues to interact with fans, deepen fan stickiness and conversion rate, increase brand coverage and efficient communication through diversified channels, and open up communication channels and sales channels at one time, so that aerospace power train products can not only be integrated into the transformation of 13 teenagers and the travel life of island residents, but also transform into terminal hot sales.
Product power is also one of the weights that the knife can play with brand marketing, and the penguin has sold 57,826 units in 60 days on the market, and its outstanding appearance and light and intelligent control have won the love of many young people. At the same time, there is also a strong production capacity support behind the explosive sales, adhere to the science and technology factory, the intelligent upgrading of the major production bases of the knife and the full release of brand potential energy, so that the production capacity reserve and supply capacity of the knife into a higher industry standard, in the peak season market to win a greater product voice.
It is the peak season of the industry, the knife starts from the interest of fans, pushes the brand potential energy to the highest point, and at the same time perfectly integrates the popular variety show with popular products, so that users can clearly see the real riding experience, and transforms the traffic field into an experience field that can bring goods and grow grass, and the brand potential energy has increased dramatically, and "Island Boy" will also be printed with the strong label of knife products and brands, it is foreseeable that the knife terminal in this year's peak season will be unstoppable. I believe that the knife will have a big move in the future, which is worth looking forward to.