How will Tailing under the foundation of culture drive a new round of rapid growth?
Author | No, Dong
"Culture is the soul of an enterprise and the basis for behavioral standards."
Mr. Yu Donglai, chairman of Fat Donglai, believes that there is not much mystery in corporate culture, and the core is to let everyone be respected at least and let everyone feel dignified to live in this environment.
In the contemporary business society, if an enterprise wants to develop at a higher level, it often relies on a healthy and excellent cultural orientation and value guidance. On Huawei's official homepage, there is such a paragraph: adhere to customer-centric, striver-oriented, long-term hard work, and insist on self-criticism.
Therefore, the success of Huawei and Fat Donglai is intuitively due to products and services, but the fundamental reason lies in the establishment of an excellent and positive corporate culture system, which drives the entire enterprise ecosystem and team to continue to move forward along the main channel, and is also an inexhaustible driving force for the development of the enterprise.
On June 13, 2024, Tailing, a leading enterprise in the industry, officially released the Tailing culture system to global users, suppliers and partners, clarifying the mission of adhering to scientific and technological innovation and making global users travel better, with the vision of being a global leader in low-carbon travel mode, insisting that happiness comes from struggle, and striving to become the enterprise with the highest happiness of employees in the industry.
Adhere to innovation and create a win-win situation
Analysis of the "password" of Tailing cultural system
Yao Li, President of Tailing Group, one of the initiators, incubators and practitioners of Tailing culture, clearly pointed out in his keynote speech on "Call of Duty, Towards Greater Success" that Tailing must hold high the banner of culture and practice Tailing culture, never forget the original intention, keep in mind the mission, adhere to cultural guidance, strengthen cultural self-confidence, and everyone strives to be the practitioner, communicator and inheritor of Tailing culture, so as to jointly ignite the flame of culture and illuminate the sea of stars of Tailing.
Tailing's successful experience in 20 years of development shows that only by adhering to common values and cultural concepts can we overcome all difficulties and sail towards a firm and lofty goal. In this release, Tailing once again clarified the cultural value system, clarified the standard basis for all Tailing people to act in unison, and clarified the common vision of becoming a global leader in low-carbon mobility. This cultural identity has also been fully understood and absolutely recognized by Tailing employees, distributors and supplier partners.
Electric vehicle observers believe that Tailing's new cultural system focuses on clarifying two "core connotations". First, adhere to innovation-oriented. Over the past 20 years, Tailing people have always adhered to the front line of industrial innovation and always actively promoted the innovation and development of electric two-wheeled vehicles. Under the guidance of this cultural concept, Tailing has achieved an innovative leap in multi-dimensional aspects such as products, marketing, and services, and has also written high-quality standards for the development of the industry. Second, adhere to the user-centric, customer as the partner. The process of Tailing from weak to strong is the history of struggle created by hundreds of millions of users and tens of thousands of partners around the world, encouraging the combination of personal ideals and Tailing business, and the recognition of this culture also makes the Tailing system more stable and long-term development.
Culture-driven, value-led
Unlock the "key" of a new round of growth of Tailing
In 2024, the industry environment is complex, which is both an opportunity and a challenge for Tailing.
At the time when products, marketing and services are "all showing their powers", Tailing clarifies the corporate culture system, which has an extremely important effect of fixing the sea, and also provides a code of conduct for the next strategic development of the company, pointing out the direction of rapid growth.
According to a Boston Consulting Group survey of 940 elite executives around the world, 25 percent rated Apple as the most creative company in the world. This result fully illustrates the guiding role that Apple's corporate culture of encouraging innovation and taking risks has brought to the development of the enterprise. The mature and perfect corporate culture has formed the core driving force for the growth and development of the enterprise.
Tailing adheres to the cultural concept of innovation, user-oriented, and creating a win-win situation, giving everyone the motivation and hope to move forward, and also injecting the "spiritual core" of the enterprise into a new round of rapid growth.
Summary:
In these times of rapid change, corporate culture can be the key to building a new model for business success. Tailing obviously sees the "topic" of this new growth, advocates cultural identity and value sharing, drives business changes with corporate culture, builds a foundation with culture, and thinks deeply about the future of the enterprise in a forward-looking manner.