The brand publicity of urban public transport media, the pertinence of consumer groups, and the eye-catching advertising screen are one of the most intuitive and effective media to establish contact between brands and consumers. Before the peak sales period, a large number of bus body advertisements are conducive to seasonal promotions. The unique and creative bus shelter scene not only provides a unique display platform for the brand, thereby enhancing the brand influence and market competitiveness, but also enhances the aesthetics and functionality of the city.
Create a visual impact
Enhance brand recognition
Photo: Guangzhou Jumbo Advertising Co., Ltd
As a mobile and wide-ranging media form, bus body advertising can effectively enhance the brand exposure of Minute Maid juice sparkling drinks. By placing advertisements on the buses, Minute Maid is able to display its brand image, product features and other information directly to passengers and passers-by, thereby increasing brand awareness and recognition.
Photo: Guangzhou Jumbo Advertising Co., Ltd
Minute Maid is a Coca-Cola brand, and in recent years has launched a variety of "0 sugar and 0 fat" fruit juice sparkling drinks, including peach and grape flavors. Guangzhou Jumbo Advertising Co., Ltd. creates a positive and healthy brand image by designing creative advertising screens to show the characteristics and brand image of its "0 sugar and 0 fat" juice and bubble products.
Photo: Guangzhou Jumbo Advertising Co., Ltd
Minute Maid ads often use the image of a celebrity spokesperson as the main content, which can quickly attract the audience's attention and leave a deep impression. The rear of the car displays a large area of the image of the spokesperson, which has a high visual impact and can attract the attention of passengers and passers-by.
Photo: Guangzhou Jumbo Advertising Co., Ltd
Bus body ads have a wide range of audiences, including people of different ages, genders, and occupations. According to the characteristics of the target audience of the product, Minute Maid can choose to advertise on buses on different routes and at different times to achieve accurate positioning.
Photo: Guangzhou Jumbo Advertising Co., Ltd
Minute Maid Juice Sparkling Drink is an effective way to promote your brand by advertising on the bus body. By targeting target audiences, building brand image, promoting products and other marketing activities, Minute Maid is able to increase brand awareness and awareness, attracting more consumers to its products.
Increase the size of your campaign
Output brand value
Photo: Jingdezhen Public Transport Co., Ltd. Advertising Media Branch
Since its establishment in 1994, Li Ziyuan has been committed to the research and development, production and sales of sweet milk milk drinks and other beverages. In 2023, the innovation proposes "Is youth sweet or not? Drink a bottle of plum orchard! and make a series of marketing actions to renew and upgrade the brand image.
Photo: Jingdezhen Public Transport Co., Ltd. Advertising Media Branch
Li Ziyuan focuses on urban bus travel scenes, sinking market life scenes, etc., and will launch nearly 400 bus body advertisements across the country in 2023, creating the largest scale of single-brand bus body advertising in China in the year. Jingdezhen Public Transport Co., Ltd. Advertising Media Branch reasonably arranges the layout of advertising content according to the shape and curve of its own public transport vehicles to ensure the integrity and aesthetics of the content.
Photo: Jingdezhen Public Transport Co., Ltd. Advertising Media Branch
Wherever the product is sold, the advertisement follows. Through the breadth, depth and height of the launch, with the help of outdoor media platforms such as urban buses, it covers all key markets; Taking the output of brand value as the starting point, we will serve and support the all-round upgrade of Liziyuan's "super brand".
Photo: Jingdezhen Public Transport Co., Ltd. Advertising Media Branch
Through outdoor media communication, it enriches the all-media layout of the strategic marketing of Liziyuan super brand enterprises, integrates high-quality media resources in a variety of outdoor scenes, and deeply empowers the brand promotion of Liziyuan.
Photo: Jingdezhen Public Transport Co., Ltd. Advertising Media Branch
The strong combination of "brand + large outdoor media platform" has enabled the new brand image of Li Ziyuan to spread rapidly in a short period of time, and continue to enhance the brand value and beverage market share of Li Ziyuan.
Precise targeting of consumer groups
Enhance brand reputation
Photo: Shantou Shenzhan Advertising Co., Ltd
In this era of increasing attention to healthy eating, blueberries, a fruit rich in antioxidants and vitamins, have naturally become one of the first choices for consumers to pursue health. Zhenguo Pie Blueberry Wild Juice Drink clearly positions itself as a representative of high-quality, healthy living.
Photo: Shantou Shenzhan Advertising Co., Ltd
With its unique taste and nutritional value, Zhenguo Pie has successfully attracted the attention of many consumers who pursue a high-quality life. By placing advertisements on the bus body of Shantou Shenzhan Advertising Co., Ltd., Zhenguopai can accurately convey the brand information to this part of the target consumer group, and further enhance the brand's popularity and reputation.
Photo: Shantou Shenzhan Advertising Co., Ltd
With its large area and strong visual impact, bus body advertising has become an excellent carrier for brand promotion. Shantou Shenzhan Advertising Co., Ltd. skillfully uses a variety of design elements to fully demonstrate the freshness and nutritional value of blueberries with eye-catching colors, concise and clear copywriting and vivid patterns. This visual impact not only attracts the attention of passers-by, but also makes people naturally associate with the deliciousness and health of the Zhenguo Pie Blueberry Wild Juice Drink.
Photo: Shantou Shenzhan Advertising Co., Ltd
Whether it is a busy commercial district or a quiet residential area, buses are an important tool for people's daily transportation. Therefore, by placing bus body advertisements, Zhenguopai has successfully expanded the exposure of the brand and increased the awareness of consumers on the brand.
Photo: Shantou Shenzhan Advertising Co., Ltd
Compared with other forms of advertising, such as TV advertisements and online advertisements, bus body advertising has a higher cost performance. For a brand like Zhenguopai, by placing bus body advertising, it can achieve wide dissemination of brand information at a relatively low cost. This cost-effective optimization not only helps to enhance the market competitiveness of the brand, but also provides strong support for the long-term development of the brand.
Unique styling design
Stimulate users' desire to spend
Photo: Yunzhongtian Media Investment (Tianjin) Co., Ltd
Tianjin Red Star Macalline Electrical Festival is a large-scale promotional event in 2024, covering a variety of preferential measures and special services, attracting the attention and participation of a large number of consumers. The special bus shelter created by Yunzhongtian Media Investment (Tianjin) Co., Ltd. cooperated with the event publicity to show the promotional atmosphere of the Red Star Macalline Electric Festival to attract the target audience.
Photo: Yunzhongtian Media Investment (Tianjin) Co., Ltd
Considering that it is located in a high-end commercial environment such as Tianjin Times Square, the design of the bus shelter is in harmony with the surrounding environment, with flower decorations and blue sunflowers standing out at the top of the bus shelter, and the English language of PINK MACALLINE STATION to enhance the overall brand identity.
Photo: Yunzhongtian Media Investment (Tianjin) Co., Ltd
The shelter is also equipped with characteristic white seats, as well as clear information displays for bus information on the platform. This design not only enhances the user's waiting experience, but also makes the shelter itself a functional and attractive piece of public art.
Photo: Yunzhongtian Media Investment (Tianjin) Co., Ltd
The design of the bus shelter uses modern and sophisticated materials to ensure both visual impact and a sense of luxury that reflects the brand. The design conveys the unique charm and professional image of the brand. By providing specific information about products or services, it stimulates consumers' desire to buy and promotes sales.
Photo: Yunzhongtian Media Investment (Tianjin) Co., Ltd
The combination of bus shelter advertising and products, through the new model of "bus +", gives full play to the advantages of resources, and adds new vitality and charm to the city. This model not only meets the needs of citizens and consumers for personalized and diversified services, but also promotes the spread of urban culture and the development of tourism economy.
Creative bus shelter scenes
Create an urban cultural landscape
Photo: Beijing Haiyi Media Co., Ltd
In the summer morning, a unique bus shelter stands in front of the college entrance examination room, which is not only a transportation facility, but also an inspiring cultural symbol - this is the "Zhuangyuan Pavilion" theme bus shelter at the college entrance examination room.
Photo: Beijing Haiyi Media Co., Ltd
Beijing Haiyi Media Co., Ltd., together with Dandong Public Transport Group, Zhouzhou Self-study Room and Huashi Glasses, cheered for college entrance examination candidates in a unique way, and cleverly used bus shelters to create two auspicious college entrance examination "Zhuangyuan Pavilion" theme stations. It not only provides a convenient waiting environment for candidates and parents, but also brings them endless encouragement and expectations.
Photo: Beijing Haiyi Media Co., Ltd
The design of these two bus shelters is unique, incorporating traditional Chinese architectural style, with cornices and corners on the top of the pavilion, carved beams and painted buildings, giving people a solemn and warm feeling. On the front of the pavilion hangs three powerful characters "Zhuangyuan Pavilion", which symbolizes the reverence for knowledge and success.
Photo: Beijing Haiyi Media Co., Ltd
The top is in the shape of a champion hat, symbolizing that the candidates can be named on the gold list and become "champions". On the pillar of the pavilion, there are couplets with beautiful meanings: "Gold List Title" and "Bright Future". In addition, the pavilion is also hung with zongzi, which means high "zongzi (middle)", and I hope that all candidates can go to high school in one fell swoop and win.
Photo: Beijing Haiyi Media Co., Ltd
The Zhuangyuan Pavilion theme bus shelter at the entrance examination hall is not only a functional transportation facility, but also a place full of cultural heritage and inspiring people. It symbolizes struggle and dreams, and is a spiritual harbor for every candidate to pursue excellence. Let's walk into the Champion Pavilion together and feel the heavy hope and endless blessings!
Part of the information source: Haiyi Media