If the business owner wants to create a personal IP, there are 6 people worth studying, namely: Lei Jun, Dong Mingzhu, Sun Yuchen, Zhou Hongyi, Deng Ziqi, and Liu Qiangdong. Let's do a specific analysis:
1. Lei Jun, founder of Xiaomi. A master of personal marketing, where there is Lei Jun, there is traffic.
2. Dong Mingzhu, chairman of Gree. The grass on the road that Sister Dong walked couldn't grow. From Meng Yutong's entry to Meng Yutong's resignation, Dong Mingzhu can always grasp and use traffic well.
3. Sun Yuchen, a master of speculation, is known as Jia Yueting in the investment world. It's the young man who released Warren Buffett's pigeons, although I don't agree with some values, but he still has some unique features in terms of marketing.
4.360 founder Zhou Hongyi. Since I went to Dongfang Audition last year, I have been speaking out through short videos. emphasized that every boss should make a personal IP, took advantage of the Internet celebrity interview with the influencer Cheng Qian's marketing, and then auctioned Maybach, Zhou Hongyi played the traffic very slippery.
5. Singer Deng Ziqi is the girl who sang bubbles. It is recommended to watch more of her live broadcast and the interaction of the concert, Deng Ziqi is very good at interacting with fans, true temperament.
6. Liu Qiangdong, founder of JD.com. took the milk tea sister and saved 10 billion in advertising costs. If you study carefully, you will find that Liu Qiangdong is a master of marketing, I once wrote an article about how Liu Qiangdong took advantage of 6 women to make Jingdong stronger step by step.
To sum up: There are 4 keys to being an influencer. First, find the right position and be the maverick pig. Second, do a good job in content, output high-quality content around positioning, and strengthen character design. Third, it is important to interact with fans skillfully, to be sincere, down-to-earth, and interesting. Fourth, commercial realization, find a monetization model that suits you, and Internet celebrities who do not monetize are not qualified Internet celebrities. #雷军# #网红# #梓赫聊短视频营销# #个人ip# #企业家#
