Can't hold it back! Corolla 80,000, ZR-V to 99,800, and the joint venture brand 618 began to fight back

Travel Bureau

2024-06-19 16:13Published in Chongqing

Since BYD released the "798" Qin PLUS DM-i Glory Edition, a number of Chinese auto brands have come to support, and joint venture brands have borne the brunt, and their market share has shrunk significantly. In particular, Japanese joint venture car brands led by Toyota and Honda fell by more than 20%.

In order to regain market share, Toyota released a blockbuster news on June 18: "79,800 Corolla!" And shouted the slogan of "Super BeYonD quality, Super BeYonD price enjoyment".

The three letters "B, Y, D" were deliberately capitalized, and the word "super" was used, which was tantamount to declaring war on BYD. Not to mention whether Toyota can reap the growth of sales in the end, this wave of sincerity is in place.

The reply received by a local 4S store in the travel bureau was: "79,800 is the price of the naked car, which is the 1.2T version, and the insurance and purchase tax are required for landing." You must know that in the past, the price of a 1.2T Corolla naked car was at least 100,000. Now it is less than 80,000 yuan, which is really thanks to BYD.

In addition to the Corolla, FAW Toyota will also reduce the price of the compact SUV - Corolla Ruifang, with a comprehensive discount of 30,000 yuan for a limited time, and the starting price will come to 99,800 yuan.

But as far as we know, before Corolla Rui was placed in 618, some regional dealers quoted a low price of 84,800 yuan, which is undoubtedly the price of the mortgage, and the full price is expected to be higher. Therefore, looking at it this way, FAW Toyota's wave of price adjustment, the most worth seeing is the "main attacker" Corolla.

And what are the advantages of the Corolla? The first is the heavy feeling brought by the low center of gravity given by the TNGA architecture, the second is the eight airbags in the whole car, and the third is the standard active safety functions such as active braking and lane keeping assist. The disadvantage is that the degree of intelligence is weak, and the comfort configuration is less, so this car is suitable for consumers in the pure transportation scene.

Looking at the big price reduction of the "brother department", GAC Toyota did not sit still, and adjusted the prices of its two classic models Highlander and Camry for a limited time. Among them, Highlander lowered 50,000 yuan, with a starting price as low as 217,800 yuan, and the new Camry lowered by 30,000 yuan, with a starting price of 149,800 yuan. According to the May sales volume, the monthly sales of both cars are more than 8,000 units, and this round of price cuts is expected to bring them back to the "10,000 club".

Compared with Toyota's "broken kettle", Honda is a little twisted this time, such as Guangqi Honda, although the price of its new compact SUV - ZR-V Zhizai has been adjusted to 99,800 yuan (fuel version) and 119,800 yuan (hybrid version), but only 618 units have been given.

In addition to Toyota and Honda, Mazda has also been more "tempting" recently, and the news of buying Mazda 3 Ankesaila for 59,900 has been spread on the Internet. The reply that the travel bureau got after calling a local dealer was, "It's true that you can buy Ankesaila for 5.99W, but you have to grab the 49999 car purchase coupon first." In other words, if you don't grab a car purchase ticket, the price is naturally not this number.

In addition to the Japanese joint venture brand, the German joint venture brand also made a statement at the node of 618. SAIC Volkswagen's Skoda brand launched a new Supai in 618, and it was reduced by 10,000 yuan on the same day, with a starting price of only 121,900 yuan. But the problem is that with the fermentation of the price war, the price of the Passat under Volkswagen's main brand has fallen to 130,000, who still looks at Skoda?

Under the repeated pursuit of Chinese brands such as BYD, the market share of joint venture auto brands has indeed declined significantly in recent months, and if they do not "respond", there is a real tendency to be squeezed. During the 618 period, the Japanese joint venture brands led by Toyota chose to stand up and fight the price war, and it is foreseeable that in the next period of time, the major joint venture brands should end one after another. Therefore, those who want to buy a joint venture car may wish to wait and see, maybe your favorite model is about to drop in price.

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