Driven by new scenes, new subsidies, and instant retail, the consumption of Suning Tesco 618 stores continues to rise. The data shows that during the 618 period, Suning's big store strategy accelerated its implementation, driving the overall store customer flow to double year-on-year. Trade-in orders in stores increased by 46% month-on-month, and orders for mobile phones over 10,000 yuan increased by 70% year-on-year. During the 618 period, Suning Tesco Meituan's cooperation was further increased, and the instant retail orders of Beijing Suning Tesco stores increased by 23%.
New scenes activate new consumption, and Suning's big store strategy is intensively implemented to promote the quality and upgrading of urban "home consumption". Among them, Chongqing Guanyinqiao Suning Tesco Max store opened from June 14th to 16th, and the store sales increased by 51% compared with last year's business upgrade, and the customer flow exceeded 100,000 on the first day of opening. The sales of first-class energy-efficient air conditioners increased by 46% year-on-year, and the number of household appliances with a set of purchase orders of more than 10,000 yuan increased by 55% year-on-year. During the opening of the Suning Tesco Pro store in Chengdu Tianfu Interchange, the sales exceeded 50 million, and the number of users who purchased complete sets of household appliances of more than 30,000 yuan increased by 36% year-on-year. During the opening of the Suning Tesco Pro store on Shanxi Road, Nanjing, the sales of "whole house packages" such as central integration and cabinet customization were hot, and more than 100 families have ordered related services during the opening period, with a single order amount of up to 160,000 yuan.
Driven by the trade-in policy and multiple renewal subsidies, the 3C renewal consumption of household appliances continues to heat up. On May 17, Suning Tesco took the lead in opening 618 with the "grab air conditioner" activity. During the 618 period, the share of high-end brands in air conditioning increased significantly, the sales of new first-class air conditioners accounted for more than 9 percent, the kitchen air conditioner increased by more than 500% year-on-year, and the popular Hisense X628 fresh air air conditioner increased by 80% year-on-year. The growth of mid-to-high-end products in refrigerators and washing machines is also impressive, with the sales of COLMO side-by-side refrigerators increasing by more than 170% year-on-year, and the TOP single product Little Swan drum washing machine increasing by 500% year-on-year.
Under the trend of home appliance integration, consumers prefer ultra-thin, zero-embedded, convenient and intelligent new quality home appliances when they renovate. Suning Tesco 618 full data shows that the sales of Skyworth wallpaper series TVs increased by 74% year-on-year, and the growth of the boss built-in steaming, baking and frying all-in-one machine and Siemens all-round cabin Pro dishwasher has exceeded 400%, becoming a hot-selling item in the kitchen and bathroom. In addition, during the 618 period, the number of 3C trade-in orders in Suning Tesco stores increased by more than 100% year-on-year, and the number of orders for mobile phones with more than 10,000 yuan increased by more than 70% year-on-year.
In order to promote the consumption and popularization of new home appliances, on the evening of June 17, Suning Tesco also cooperated with CCTV Finance to create a special live broadcast of "new quality home appliances", and joined hands with leading home appliance brands to bring consumers 100,000 large-value home appliance vouchers. The number of tickets sold in a single live broadcast exceeded 150,000, topping the overall list of the national daily list of group buying and bringing goods on the Douyin platform, with more than 2.51 million viewers in a single game.
During the 618 period, in order to better meet users' immediate consumption and assembly needs for home appliances, Suning Tesco and Meituan announced that they would deepen their cooperation and launch the "fastest 2-hour delivery-ready-to-install" service for major appliances such as air conditioners, refrigerators, washing machines, and color TVs, with the first batch of 98 stores, covering 36 core cities across the country such as Nanjing, Beijing, Shanghai, Guangzhou, and Shenzhen. According to the data, Suning Tesco's national instant retail orders increased significantly, and Beijing Suning's instant retail orders increased by 23% year-on-year.