The heat wave also ignited the "summer economy" this summer
The popularity of "cool business" has soared!
The factory is in a hurry to order, and the product is in short supply
01
Sun-protective clothing: portability, versatility
In Yiwu International Trade City, Zhejiang, a sunscreen product operator said that this year, sunscreen clothing has replaced ice sleeves, face kini, and sunscreen masks as the fastest growing products. In addition to the basic sun protection function, consumers also have higher expectations for the portability and versatility of sun protection clothing.
Some merchants said that the daily production capacity is about 3,000 pieces of sunscreen clothing, which is almost not enough every day. Sunscreen clothing made of nylon material will have its own ice feeling in the sun, which is breathable and close-fitting.
↓Let's take a look at the production enterprise side
At a sunscreen manufacturer in Yiwu, Zhejiang Province, workers are stepping up to make this year's sunscreen orders. The person in charge said that with the high temperature, the company's sunscreen products were once in short supply, and it is expected that there will be a peak of shipments in the next two months. The person in charge also said that in order to enhance its competitiveness, the company has increased the product line of sunscreen pants this year, and also laid out an intelligent production line.
According to the data, the market size of China's sunscreen clothing market will reach 74.2 billion yuan in 2023. Among them, sun-protective clothing accounted for 57.8%. It is estimated that by 2026, China's sunscreen clothing market can grow to 95.8 billion yuan, and the sunscreen industry is forming a market with a scale of 100 billion yuan.
Downstream sunscreen products are becoming increasingly popular
Upstream fabric merchants have also smelled business opportunities
The person in charge of a store in Keqiao Textile City, Zhejiang Province, said that the competition in the sunscreen fabric track has become more and more fierce in the past two years. This year, they produced not only nylon, but also knitted series. In addition, they have also collaborated with upstream factories to develop yarns with higher sun protection levels.
02
Air conditioning: fresh air, sterilization, purification...
As the "main force" of summer escape, air conditioners, refrigerators and other cool and refrigerated household appliances ushered in the peak demand season.
Recently, Little Swan Air Conditioner officially announced that on June 10, 2024, the sales volume of air conditioning products will exceed 2 million sets. In less than half a year, the sales of the whole year of last year were completed.
TCL Air Conditioner Wuhan Intelligent Manufacturing Base Fresh Air Conditioner Order Volume increased by 70% over the same period last year, and the 18 production lines of the whole factory are running at full capacity, and 24-hour production can meet market demand.
From January to April, Wuhan Midea's factory produced a total of 4.2 million air conditioners, a year-on-year increase of 23%. At present, the factory has 17 production lines and 30 teams at full capacity, and it is expected that the annual output of air conditioners will exceed 10 million units.
From January to April, the sales of Mijia air conditioners in Guangdong Province increased by 150% year-on-year.
▲On April 9, in the Wuhan Intelligent Manufacturing Industrial Park of TCL Air Conditioner, Dongxihu District, Wuhan City, each production line was running 24 hours a day. Source: Hubei Daily.
Consumers are no longer satisfied with the simple function of refrigeration, but pay more attention to the health functions of air conditioners, such as fresh air, sterilization, and purification.
The procurement and sales director of the environmental operation department of a home appliance store in Beijing said that the sales volume of air conditioners (sales) without wind sense, anti-direct blowing, healthy and intelligent sterilization, fresh air, and green and energy-saving increased by 98%. Basically, the sales volume of each store is more than 2 to 3 times that of the usual.
In addition, a series of innovative cooling products such as cooling sprays, hand-held small fans, and neck air conditioners are becoming the "new favorites" of the market, showing a personalized and diversified consumption trend.
"Made in China" heatstroke and sunscreen products
Not only does it sell well in China, but it is also very popular for exports
The cool wind still blew overseas~
The "summer economy" drives the growth rate of exports
The strong "cooling demand" in overseas markets has also stimulated the heat of the heatstroke prevention and cooling market, and export orders for sunscreen products, "cool electrical appliances" and other products have come one after another.
Xiamen Minghe Industrial Co., Ltd. parasol production line is running at full capacity. On May 27, after the supervision and inspection of Xiamen Customs, a batch of 5,000 parasols that had just been assembled were exported to overseas markets.
The company's customs manager said, "Now our products are ushering in a peak of consumption in the northern hemisphere market, and overseas customers have a very strong willingness to place orders to purchase, and orders are full this summer." "In the first four months of this year, the company exported 47.901 million yuan of umbrellas, a year-on-year increase of 50.10%.
On May 27, under the supervision of Xiamen Customs, a batch of customized 100,000 pairs of sunglasses from Huamao Optical Industry (Xiamen) Co., Ltd. was sent to Southeast Asia from Xiamen Port. In the first four months of this year, the company's cumulative export value was 89.3495 million yuan, a year-on-year increase of 48.45%.
meanwhile
The export market of "cool electrical appliances" is also booming
The general manager of the business department of an air-conditioning enterprise said: "Since the beginning of this year, the export volume of our air conditioners overseas has achieved a 30% increase, the market export volume of the 'Belt and Road' co-construction countries has achieved a 40% growth, and the export volume of its own brand has achieved a 60% increase in the first quarter of this year, and it is full capacity in May and June." ”
Guangdong is China's main air-conditioning production base, and most of the finished air-conditioning products from Zhuhai, Zhongshan, Foshan and other places arrive at Shenzhen Port in the mode of "Greater Bay Area Combined Port" and are reloaded into international cargo ships for export abroad. Since the beginning of this year, the export of household appliances through Shenzhen Customs District has maintained a high degree of prosperity, of which the export of air conditioning is in the forefront.
According to data from the General Administration of Customs, China exported 410.21 million household appliances in May 2024, a year-on-year increase of 29.7%; From January to May, exports totaled 173835 10,000 units, up 24.6% y/y.
Specifically, 6.97 million air conditioners were exported in May, a year-on-year increase of 39.5%; Total exports from January to May were 32.3 million units, up 17.2% y/y.
In May, 7.44 million refrigerators were exported, a year-on-year increase of 15.4%; Total exports from January to May were 32.35 million units, up 26.5% y/y.