Written by Niu Follower
Editor / Huang Dalu
Design / Zhao Yongshun
The 48-year-old Zhang Jianyong came out.
Zhang Jianyong, who returned to BAIC Group as chairman and secretary of the party committee, raised a long selfie stick for the first time and came to a standard pose for Internet celebrity check-in.
To his left are Roland Prettner, President of Magna Steyr, and Yuqun Zeng, Chairman and CEO of CATL.
Behind them in the same frame are 30 Alpha S5 car subscribers.
Next to them are the brand-new Alfa S5s that will be delivered offline.
#01
June 18th, a sweaty summer day.
From day to night, at No. 1 Beiqi Avenue, Shangdang Town, Dantu District, Zhenjiang City, Jiangsu Province, a series of new stories occurred that showed that BAIC Group was changing and transforming.
It was the 6th birthday of BAIC Blue Valley Magna Automobile Co., Ltd., and the 80th day of Zhang Jianyong's tenure at the helm of the new BAIC Group.
On the morning of the same day, the Beijing Times Battery Base project, jointly invested and constructed by CATL, BAIC Group, Jingneng Group and Xiaomi Group, started in Beijing.
At the end of the ceremony, Zhang Jianyong and 56-year-old Zeng Yuqun traveled thousands of miles to Zhenjiang, which has no airport, to sign a strategic cooperation agreement with CATL at BAIC Blue Valley Magna Automobile Co., Ltd.
The two parties plan to cooperate in the supply of power batteries, battery swapping and the introduction of V2G technology, as well as the joint development and application of new CIIC integrated intelligent chassis products.
#02
BAIC Group, which has been low-key for 4 years, will stage a new version of "BAIC Welcomes You" from today.
"For BAIC Jihu, the user always comes first." Zhang Jianyong, who was wearing casual short sleeves and a headset, told the car owners, the media and dealers in the audience.
After completing the first live broadcast in his life, Zhang Jianyong took a group photo with 30 representatives of the first batch of users of ARCFOX Alpha S5, and opened the door for the first young owner of Alpha S5 off the assembly line.
"In such an involuted automotive industry, the trust of users is the foundation for us to overcome all challenges and move forward firmly."
In his first global live show, Zhang Jianyong seemed to explain why he wanted to face users directly, "Every choice of users is a great encouragement to us; Every feedback is a treasure trove to guide new improvements and innovations. ”
The production line of BAIC Blue Valley Magna Automobile Co., Ltd., a joint venture with Magna, the king of the world's luxury automobile OEM, ushered in a rare happy moment of overtime and shift work in the industry.
The news from a number of powerful dealers with monthly sales of more than 100 is that BAIC New Energy, the first stock of China's new energy vehicles, has begun to break out after experiencing policy dividends, technological upgrades, product iterations, and market baptism:
In May, the sales volume was 5,433 units, a year-on-year increase of 33%, surpassing VOYANT, AVATAR, Zhiji, Feifan, etc., which are also part of the new energy vehicle national team and the state-owned assets system.
As a high-end brand of BAIC New Energy, Beiqi Jihu has once again become the hope of the whole village of BAIC Group's efforts to develop the four modernizations of automobiles.
#03
Different from many other new EV manufacturing capabilities, BAIC Group not only has core suppliers and strategic partners of the most mainstream and popular in the intelligent electric vehicle circle such as Huawei and CATL, but also has a unique joint venture factory, Magna Intelligent Manufacturing Base.
Roland Prettner, the global president of Magna Steyr, appeared at the delivery site, the European auto parts giant that OEM 4 million units for Mercedes-Benz, Toyota and other world auto giants, the demanding pursuit of product quality and manufacturing, to the point that some workers in the Zhenjiang factory could not stand it.
BAIC New Energy, which is the first in the industry to truly make pure electric vehicles, especially the first state-owned enterprise to build high-end new energy vehicles, is learning new ways to play and play.
The delivery ceremony brought gratifying black gold card rights, including lifetime free maintenance, lifetime vehicle traffic, 3-year free charging for the first owner, maintenance pick-up and delivery of the car, maintenance scooters, free roadside assistance and other preferential rights and interests, which made user representatives cry out for surprise.
More like the scene of live streaming to ask for benefits and discounts, in response to the demands of users present and the majority of online users, the three giants have increased the courtesy on the spot, giving away surprise rights and interests such as 2-year original value exchange, free battery replacement for no reason, and a trip to the Magna factory in Graz, Austria.
Jihu Motors also announced that it will regularly draw lucky users in the official live broadcast room every month and continue to distribute black and gold card benefits.
Users who participated in the delivery ceremony also visited the ARCFOX car manufacturing base, experienced the world's leading MAFACT production system, witnessed the car driving off the production line and test driving the car on site.
"Xiaomi has brought the Internet ecology into China's automotive industry and injected new vitality into the development of the automotive industry."
Zhang Jianyong, who said that BAIC would open up learning, said when meeting with Lei Jun, the founder, chairman and CEO of Xiaomi Group, on April 27.
On the same day, the heads of these two new and old local car companies in Beijing test-drove the high-performance pure electric sedan Jihu Alpha S5, which had just been unveiled at the Beijing Auto Show.
The final price of the entry-level version of the 150,000-yuan Alpha S5 is facing a large number of star models in the 200,000-yuan pure electric sedan market, such as Tesla Model 3, Xiaomi SU7, Zhijie S7, and Zeekrypton 007......
In this market, Zhang Jianyong, who has worked in BAIC Group for nearly 20 years, is leading the entire group, including BAIC Co., Ltd., Blue Valley, BAIC New Energy, and Jihu Automobile, to fill up the value and sincerity and return to the mainstream position, just like the original intention of founding BAIC New Energy in 2003.