As of 23:59 on June 18, the cheap and good Jingdong 618 ended perfectly in the love and trust of many consumers. According to the relevant data of the digital category of JD.com's 618 full-cycle battle report, the cumulative turnover of the digital category exceeded the 618 full-cycle last year in 10 minutes from the start of sales to the climax. In addition, due to the continuous upgrading and improvement of trade-in services and subsidies, and the further strengthening of merchant support measures, the number of JD 618 full-cycle digital category transaction users increased by 50% year-on-year this year, the number of trade-in orders increased by 150% year-on-year, and the turnover of more than 500 open platform merchants increased by 100% year-on-year. Through the above data, it is not difficult to find that consumers' enthusiasm for replacing digital products has also been further released due to the perfect trade-in service and a variety of preferential measures.
618 period coincides with the Dragon Boat Festival,Coupled with the further increase in the popularity of summer travel,Photography and video digital products have been favored by many consumers,In order to be able to shoot clearer works during travel,New camera lenses have become a new choice,Battle report data shows,Jingdong618Full-cycle digital camera turnover increased by 60% year-on-year。 For consumers who love outdoor sports, action cameras are indispensable trendy equipment in the process of traveling, and the battle report data also shows that the turnover of Jingdong 618 full-cycle action cameras increased by 80% year-on-year.
In addition to travel-related digital equipment, diversified home entertainment needs have also ushered in a sales boom of digital goodies related to home scenes. Jingdong618Full-cycle war report data shows4KThe turnover of three-color laser projection increased by 180% year-on-year,And on the basis of the high sales of 4KThe three-color laser projection,There are more consumers who choose to start the projector by trade-in in Jingdong618,The battle report data also shows,Jingdong618Full-cycle projector trade-in orders increased by 200% year-on-year,This convenient, efficient and environmentally friendly new shopping method is becoming the choice of more and more consumers。
Experiencing novel digital products is also one of the diversified lifestyles of contemporary consumers, among which smart bracelets and AR glasses have attracted widespread attention because of their advanced technology and strong practicality. According to the data of the battle report, the turnover of Jingdong 618 full-cycle smart bracelets increased by 60% year-on-year, and the turnover of AR glasses increased by 100% year-on-year. It is worth mentioning that,As an important product of home security and enterprise security,This year, Jingdong 618 full-cycle smart cat's eye face lock turnover increased by 120% year-on-year,And high-definition monitoring turnover increased by 150% year-on-year。 In addition, the emergence of "Black Myth: Wukong" has driven the popularity of domestic 3A masterpieces, and it has also made the sales data of game peripherals and other products continue to rise, and the battle report data shows that the turnover of JD 618 full-cycle game peripherals increased by 200% year-on-year.
From abundant products to perfect services, and then to real low prices, this year, 618 has provided consumers with a "cheap and good" digital product shopping experience, and has driven the further development of many merchant brands. In the future, JD.com will continue to provide more certainty for brands through a variety of practical measures, and also provide consumers with cheaper high-quality products and more intimate services.