After 19 days of adjustment, a store in Zhengzhou, Henan Province, Yonghui Supermarket, officially reopened today, due to the previous publicity is very sufficient, so early in the morning there are people lining up to enter the shopping, Yonghui door is also unprecedentedly installed with queuing guardrails.
What changes have been made?
According to public reports, Yonghui's explosive reform was first reflected in the wages of employees, for example, the salary of some employees was only 2,500 yuan, but it was later increased to 4,500 yuan, nearly doubled.
Another is the supermarket commodity structure, as we all know, Fat Donglai and ordinary supermarkets are not the same, many of Fat Donglai's products are based on their own depth of customization, it can be said that it is similar to self-management, this part of the proportion is said to have reached 70%, this time Yonghui Supermarket is also a large number of original goods, re-shelving Fat Donglai's commodity channels.
Fat Donglai himself also came to the supermarket scene, many citizens came to ask for a group photo, Yu Donglai as a myth in the supermarket industry, was the stars and the moon, and finally had to ask for a break, everyone was too enthusiastic.
Reopened today, somewhat with a little curiosity, can not represent the real shopping demand, after all, it is inconvenient to Xuchang, so many people have long wanted to appreciate the famous Fat Donglai, this time I finally met it locally, so I naturally want to join in the fun.
After all, although Yonghui Supermarket has not changed its name, the shelf arrangement and commodity channels in it are almost in accordance with the model of Fat Donglai, in other words, the things you buy are similar.
Now it seems that if the explosion reform is successful, Fat Things may not be a supermarket in the future, but a channel supplier, specializing in providing supplies for major supermarkets, which is also quite profitable, and his willingness to open more Fat Donglai is not strong.
There are also some people who are not very optimistic, and feel that Fat Donglai may be more refined than ordinary supermarkets, but the same price is more expensive, and they have won the hearts of the people with thoughtful services and special products, and they are different from the general supermarket consumer groups.
Maybe this is also an opportunity, although everyone is rumoring that consumption is downgrading, and online merchants are also fighting price wars, but now some people are actually willing to spend a little more money to get a better shopping experience, which is why Sam's Club can be so prosperous.