The era of AI has quietly arrived, and more and more consumers are embracing hardware products empowered by AI technology. In 2024, the high-profile JD 618 Shopping Carnival has just come to an end. This annual e-commerce sales season has not only witnessed the hot sentiment of the overall consumer market, but also become a key moment for AI products to enter the mainstream market.
"618, I'm an agent in the AI world" new technology boom swept JD.com
With the rapid implementation of AI in various electronic terminals, AI products have become the highlight of this year's Jingdong 618 Shopping Festival. 6month18day23:59,Jingdong"Cheap and good"The theme of the 618 shopping festival ended successfully,The data shows,The overall sales performance of the AI category in JD.com is very eye-catching—represented by AITil12 categories, such as computers、AI mobile phones、AI keyboards and mice、AI learning machines,Jingdong618Sales increased by as much as 150% year-on-year,AIThe total traffic of the category soared by 250% year-on-year。
Behind this brilliant achievement, JD.com itself attaches great importance to the AI development strategy, and also benefits from the positive response of brands in the industry chain. As 618 approaches, JD.com has focused on the promotion of AI categories, not only releasing 12 AI categories, aiming to help consumers clearly identify the classification of AI hardware, but also providing AI-oriented direction for brands and markets.
Well-known electronics manufacturers such as Lenovo, Xiaomi, Qualcomm, AMD, Intel, HP, 360, iFLYTEK, Asus, Samsung, etc., have responded to JD.com's AI layout and carried out cross-border interaction on social platforms. These brands are vying to promote their new AI hardware products, hoping to take advantage of the popularity of JD 618 to attract more consumers' attention.
In addition to the active participation of traditional hardware manufacturers, JD.com itself has also played a wave of creative combinations in marketing interaction. They not only cooperated with the well-known UP master to produce the theme live broadcast of "AI Explosive Film and Television Hurricane Studio", but also created the first "AI application short drama" "Reborn as an agent in the AI world", through a vivid and interesting plot, vividly interpreting the application scenarios of AI hardware in daily life, so that consumers can feel the convenience brought by AI technology.
At the same time, Jingdong also invited Star Lin Gengxin to serve as the "Jingdong AI Equipment Hall Recommendation Officer", which attracted the attention and participation of a large number of users through the creative interactive gameplay of star + AI.
This series of marketing actions undoubtedly further ignited consumers' enthusiasm for AI hardware products, and set off a wave of AI hardware replacement during the 618 shopping festival.
"Xiaomi Redmi K70" and other 10 AI products topped the best-selling list
During the 618 period, well-known brands such as Huami OV, Lenovo, and iFLYTEK have launched new products such as AI computers, AI mobile phones, and AI tablets, which have been warmly sought after by consumers. Among them, Xiaomi Redmi K70 has become the most popular AI mobile phone among users, and Lenovo Xiaoxin Pro16 has won the most popular AI computer with excellent AI performance.
In addition, iQOO Pad2 Pro, Xiaomi Smart Camera 3 PTZ Edition, Xiaomi Xiaoai Speaker Play Enhanced Edition, iFLYTEK AI Learning Machine P30, iFLYTEK Conference Headset Pro2, Sony Alpha 7C II., vivo Watch GT, Huawei Smart Door Lock Dual-Engine AI Fingerprint Unlock, iFLYTEK AI Smart Mouse AM50, ASUS TUF Small Whirlwind Pro and other 10 star AI products have also been ranked "Most Popular by Users" in their respective subcategories of the throne.
These popular AI hardware products not only show the cutting-edge achievements of AI technology in various consumer electronics terminals, but also bring consumers a smarter and more convenient life and work experience. With their excellent AI performance and innovative design, they have won the favor of the majority of users and become the backbone of the trend of AI hardware replacement.
Counting these AI explosive products, it is not difficult to find that they cover many fields such as mobile phones, computers, tablets, cameras, speakers, learning machines, headphones, watches, door locks, mice, routers and even AR glasses, covering almost all aspects of consumers' daily lives. This undoubtedly indicates that AI technology is deeply penetrating into all segments of consumer electronics, bringing users a full range of intelligent experience.
Among them, Xiaomi Redmi K70, as the most popular AI mobile phone among users, once again fully verified Xiaomi's technical strength in the field of mobile phones with its excellent AI performance. As a new product equipped with the latest generation of Snapdragon 8+ processor, Redmi K70 not only has strong computing power, but also has a number of AI functions such as smart cameras and smart assistants, bringing users an immersive and intelligent experience.
In terms of appearance, Redmi K70 continues Xiaomi's consistent simple and fashionable style, with a 3D curved glass body and an 8.1mm ultra-thin body, with an excellent grip. At the same time, it is also equipped with a 6.6-inch 120Hz OLED high refresh rate screen, with delicate and realistic picture quality, which elevates the user's visual experience to a new level.
In addition, Redmi K70 also has a built-in industry-leading 5G baseband, which supports dual-mode 5G networks, and can smoothly support 8K video playback, cloud gaming and other applications. In terms of battery life, it is equipped with a large 4500mAh battery + 67W fast charging solution, which can easily cope with heavy use for a day.
These balanced hardware configurations and excellent AI features make the Redmi K70 one of the most cost-effective 5G flagship models on the market. With years of technical accumulation, Xiaomi has successfully created a trump card product with both performance and intelligence, allowing consumers to experience the charm of smartphones in the AI era.
Look at Lenovo XiaoxinPro16,This AI computer once again won the crown of "the most popular AI computer among users" with excellent performance and intelligent experience。 As a thin and light laptop for high-end office people, Xiaoxin Pro16 integrates the 12th generation Intel Core i7 processor, 16GB high-frequency memory, 1TB SSD and RTX 3050 independent graphics and other powerful hardware configurations.
In terms of AI, this computer is equipped with Lenovo's self-developed AI engine, which integrates a number of intelligent functions. For example, the intelligent video conferencing feature based on computer vision can track the speaker in real time and autofocus, providing an excellent communication experience for remote work. At the same time, it also has a built-in intelligent voice assistant, which can control the computer operation by voice, which greatly improves office efficiency.
It is worth mentioning that,XiaoxinPro16It also adopts the "intelligent heat dissipation" technology pioneered by Lenovo. It can automatically adjust the fan speed according to the usage scenario and load situation, which effectively reduces the noise while ensuring high performance, so that users can enjoy a quiet office environment in long-term use.
In general,Lenovo XiaoxinPro16With excellent hardware strength and intelligent features,Create a comprehensive upgraded office tool for professionals,Widely favored by consumers during the 618 period。 This further proves Lenovo's leading position in the field of AI-enabled PCs, and injects strong impetus into the development of more high-performance AI computers in the future.
In addition to mobile phones and computers, many eye-catching AI star products have also emerged in other sub-categories. For example, the iQOO Pad2 Pro, an AI tablet, has been popular among creators with its excellent drawing function and super computing power.
Xiaomi Smart Camera 3 PTZ Edition realizes intelligent PTZ tracking, intelligent alarm and other functions through AI vision algorithms, which greatly improves the intelligent experience of home security. And Xiaomi Xiaoai speakerPlayEnhanced version integrates powerful voice interaction capabilities and rich content services,Become a powerful assistant for users' home entertainment。
In the field of education, the iFLYTEK AI Learning Machine P30 integrates AI technologies such as natural voice interaction and intelligent Q&A to provide students with personalized learning guidance and greatly improve learning efficiency. In addition, the iFLYTEK conference headset Pro2 brings an extraordinary communication experience to remote meeting participants with excellent acoustic algorithms and voice noise reduction technology.
It can be said that these AI star products not only set a new benchmark in their respective segments, but also further enrich and improve the intelligent needs of consumers in daily life, work and study. Their outstanding performance makes people really feel the wide application of AI technology in various electronic hardware.
The craze for AI hardware replacement is unstoppable
The data shows that during the Jingdong 618 period, the AI hardware shopping experience with the theme of "cheap and good" not only stimulated consumers' enthusiasm for renewal, but also drove the overall sales to achieve outstanding growth. Specifically, the total transaction size of the AI category surged by 150% year-on-year, and the total traffic of the AI category soared by 250%.
JD.com's previously set goal of "618 AI Inclusive Millions of Users" has also been successfully exceeded, and more than 4 million users have been promoted to replace AI equipment on JD.com. This achievement not only shows the explosive power of AI hardware products in the current market, but also fully proves the strong demand of consumers for smart hardware products.
The advent of the AI era is changing people's consumption habits and lifestyles. More and more consumers are aware of the unique advantages of AI technology in improving product performance and optimizing the user experience. This trend has been released intensively during JD 618, setting off an unprecedented wave of AI hardware replacement.
Not only that, the wave of AI hardware has also profoundly affected the development direction of the entire 3C industry. As an industry leader, JD.com is further consolidating its leading position in the AI hardware category by virtue of its advantages in products, prices, and services. They will continue to strengthen in-depth cooperation with the upstream and downstream of the industry chain to provide consumers with more abundant and affordable AI hardware options.
In the future, JD will also make efforts in intelligent recommendation and personalized services to make the purchase experience of AI hardware more intimate and convenient. At the same time, they will continue to increase marketing efforts, with the help of marketing innovation and other means, so that more consumers can feel the life changes brought by AI hardware, and help AI technology enter thousands of households.
It can be said that at this Jingdong 618 shopping carnival, AI hardware products jumped to the protagonist and became the focus of users' attention. This not only reflects the deep penetration of AI technology in the field of consumer electronics, but also indicates that AI hardware will become the dominant force in the consumer market in the future.
In the future, with the application of AI capabilities on more hardware terminals, it is believed that AI hardware products will further improve the user experience and meet diverse intelligent needs. As a leading e-commerce platform in China, JD.com will fully grasp this trend, continue to provide consumers with better AI hardware consumption choices, and promote the replacement of all people in the AI era.
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