Liaoning men's basketball team
Investor: Liaoning Hengye Group
Title sponsors: Shenyang 3SBio, Benxi Iron & Steel Group
The full name of Liaoning Men's Basketball Club is: Liaoning Shenyang Sansheng Flying Leopard Club, which competes in the CBA League under the name of "Liaoning Bengang Men's Basketball Team"! The Liaoning men's basketball team sold the club's name, Shenyang 3SBio Pharmaceutical Company purchased the naming rights of the club, and Liaoning Bengang Group purchased the naming rights of the team's name. The Liaoning men's basketball team has become the only team in the CBA league where both the club and the first team have a title. The exact naming fee is unknown, but at least it is in the millions of dollars.
Liaoning men's basketball team logo
Now the head of the Liaoning men's basketball team is Liu Ziqing, the son of the boss of Hengye Group, who studied in the United States and specialized in sports management. Founded in 1997, Liaoning Hengye Group is a private enterprise, headquartered in Anshan City, Liaoning Province, and is an enterprise mainly engaged in the automobile and pharmaceutical industry. As of 2024, the group has more than 1,000 employees and billions of total assets.
Shanxi men's basketball team
Investor: Shanxi State-owned Capital Operation Co., Ltd
No title sponsor
The full name of Shanxi Men's Basketball Club is: Shanxi Fenjiu Raptors Club, which belongs to Shanxi Fenjiu Group, and the major shareholder of Shanxi Fenjiu Group is Shanxi State-owned Capital Operation Co., Ltd., and the minority shareholder is Shanxi Provincial Department of Finance, which is a wholly state-owned company. The Shanxi men's basketball team does not have a title sponsor, so it uses the name of the Shanxi Fenjiu men's basketball team to compete in the CBA league. Shanxi Provincial State-owned Capital Operation Co., Ltd. has total assets of more than 400 billion yuan, is a typical state-owned large company, Shanxi men's basketball team is backed by the mountains, can introduce high-level foreign aid, and domestic players are getting better and better, so the record is rising. In addition, the fan atmosphere in Shanxi is particularly good, and the stadium is full.
It is worth mentioning that the Shanxi men's basketball team has redesigned the team's logo, do you think the new one looks better than the old one?
The new logo of the Shanxi men's basketball team
The old logo of the Shanxi men's basketball team
Shandong men's basketball team
Investor: Shandong High-speed Group Co., Ltd
No title sponsor
The full name of Shandong Men's Basketball Club is: Shandong High-speed Kirin Club, because there is no title sponsor, so the name of Shandong High-speed Men's Basketball Club is used to compete in the CBA League. The financier behind the Shandong men's basketball team is Shandong High-speed Group. Shandong High-speed Group is a large state-owned enterprise in Shandong Province, with total assets of nearly 600 billion yuan. It has 3 listed companies and more than 30 holding subsidiaries of Shandong High-speed, Shandong Road and Bridge, and China Shandong High-speed Financial Group. The business layout involves all provinces in the country, and also involves more than 100 countries and regions abroad. It has been selected as one of the "Top 500 Chinese Enterprises" for ten consecutive years. With such a financier, the Shandong men's basketball team still has a poor record, due to the lack of reinforcements, and it is also related to the lack of strength of local players, hoping to make persistent efforts to live up to the expectations of the group and fans.
Shandong men's basketball team logo
Jilin men's basketball team
Investors: Sun Jun (95% shares), Jiang Li (5% shares)
Title sponsor: Jiutai Rural Commercial Bank
The full name of Jilin Men's Basketball Club is: Jilin Jiutai Rural Commercial Bank Northeast Tiger Club, which competes in the CBA league under the name of Jilin Jiutai Rural Commercial Bank men's basketball team. Jiutai Rural Commercial Bank bought the naming rights for both the club and the first team name. Sun Jun is a former national player who became the master of the Jilin men's basketball team after accumulating funds. The Jilin men's basketball team is the only one of the existing CBA teams that relies on personal investment to support the development of the team, and the rest of the teams are backed by state-owned enterprises or large private enterprises. Therefore, the annual investment of the Jilin men's basketball team is limited, and most of the funds are operated by naming fees, CBA team dividends and ticket revenues, which is difficult to maintain normal operation. It is hoped that there are high-quality local enterprises in Jilin that can vigorously sponsor the Jilin men's basketball team, contribute to the hometown team, and contribute to the revitalization of the Northeast men's basketball team.
Jilin men's basketball team logo