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The cost is over 900 million, and the mainland box office is less than 3 million, and Chinese audiences can't watch Hollywood blockbusters

author:Re-explore and report again

On May 17 this year, Chinese mainland theaters were bustling, with a total of ten new movies released, each with its own characteristics, attracting the attention of a large number of audiences. In this fierce box office competition, "Wandering Blade" stood out with an amazing performance, with a box office score of more than 10 million yuan, and became the box office champion of the day without dispute.

The success of "Wandering Blade" is not accidental, and its deep plot and excellent production team have laid a solid foundation for the film's high box office. The film is adapted from the novel of the same name by the famous Japanese writer Keigo Higashino, which tells the story of a single father who decides to embark on the road of revenge after his daughter is abused to death by several minors. Such a plot setting undoubtedly touched the deepest emotions in people's hearts, which made the audience have a strong resonance in the process of watching the movie.

The cost is over 900 million, and the mainland box office is less than 3 million, and Chinese audiences can't watch Hollywood blockbusters

The film's director, Chen Zhuo, with his keen insight and superb directing skills, has successfully transformed the emotional depth and storyline in the original book into a shocking visual picture. At the same time, the screenwriter team Yang Weiwei, Li Jiaying, Xu Xiangyun and Chen Zhuo himself carefully polished the script, which also made the film more in line with the aesthetic habits of Chinese audiences on the basis of retaining the essence of the original work.

Of course, in addition to the excellent production team, the cast of "Wandering Blade" is also luxurious. The joining of powerful actors such as Wang Qianyuan, Wang Jingchun, and Qi Xi has injected strong vitality into the film. Their superb acting skills and affectionate interpretation make the audience feel as if they are in the world of the film, experiencing joys, sorrows and sorrows with the characters.

The cost is over 900 million, and the mainland box office is less than 3 million, and Chinese audiences can't watch Hollywood blockbusters

In addition, "Wandering Blade" has also done a pretty good job in terms of publicity. From the start of the film to its release, the producers continue to stimulate the audience's curiosity and desire to watch the film by releasing stills, trailers, posters and other forms. Especially on the eve of its release, the film further expanded its popularity and influence by holding premieres and themed viewing activities.

It is the combined effect of these factors that made "Wandering Blade" hit a box office of more than 10 million yuan on the first day of release. This achievement not only proves the quality of the film itself, but also reflects the audience's warm expectations and high recognition of the film. With the continuous fermentation of word-of-mouth and the influx of more audiences, it is believed that the box office performance of "Wandering Blade" will continue to climb.

The cost is over 900 million, and the mainland box office is less than 3 million, and Chinese audiences can't watch Hollywood blockbusters

In this year's film market, in addition to the strong performance of "Wandering Blade", there are two other films that have also attracted the attention and discussion of the audience. Among them, "Morning Clouds and Twilight Rain" with its unique artistic charm and profound emotional connotation, received a box office result of more than 3 million yuan, ranking second. And "Stunt Maniac" with its thrilling stunt performance and the direction of Hollywood director David Leitch, although the box office is less than 2 million yuan, it has also successfully attracted the attention of many audiences, ranking third.

"Morning Clouds and Twilight Rain" is a film with a strong literary atmosphere, telling a story about love, family and growing up. The film uses delicate emotional depictions and unique narrative techniques to show the complex emotions in the characters' hearts and the true face of life. The actors in the film use their superb acting skills to bring the characters to life, making the audience feel as if they are in the story and experiencing the ups and downs of life with the characters.

The cost is over 900 million, and the mainland box office is less than 3 million, and Chinese audiences can't watch Hollywood blockbusters

The director of "Morning Clouds and Twilight Rain" has put a lot of effort into the audio-visual language of the film, presenting an audio-visual feast for the audience through exquisite picture composition, delicate lens use and just the right sound design. Every frame in the film is like a beautiful painting, which makes people linger. At the same time, the soundtrack of the film is also superb, and the perfect combination of music and picture brings the audience the ultimate viewing experience.

And "Stunt Maniac" is a movie full of thrills, directed by the famous Hollywood director David Leitch. The film tells the story of a group of stuntmen who go through the challenges and difficulties they go through in pursuit of their dreams. The stunt scenes in the film are thrilling, so that the audience can't help but clench their fists during the movie, and they are impressed by the courage and skill of the actors.

As a well-known director in Hollywood, David Leitch has injected strong vitality into the film with his unique shooting style and superb directing skills. He successfully combined stunts with the storyline, making the film tense and exciting at the same time, without losing depth and connotation. The actors in the film are also carefully selected stuntmen, and their outstanding performances add a lot to the film.

Although the box office results of "Stunt Maniac" are not as impressive as "Morning Clouds and Twilight Rain", it has won a high reputation and recognition among the audience. Many viewers said that the film made them feel the difficulty of stuntmen and the courage to pursue their dreams, and they were also moved by their wonderful performances. This is also the charm of film art, which allows the audience to enjoy the wonderful picture while also feeling the emotions of the characters and the power of the story.

Among the recent releases, one work stands out in particular, and that is a tribute to international kung fu superstar Jackie Chan. This movie not only deeply integrates the classic elements of Jackie Chan's big brother, but also runs the Hong Kong-style action style throughout, intending to once again show Jackie Chan's unique martial arts style and movie charm through the big screen.

In the film, the audience can clearly see the shadow of Jackie Chan's movie. From the classic fight scenes to the unique action design, all reveal the essence of Jackie Chan movies. The characters in the film are agile and have unique moves, and they fly up and down the screen with every move full of power and beauty. And these are unique to Jackie Chan's movies, and they are also the most familiar to the audience.

In addition to the careful design of the action scenes, the film has also put a lot of effort into the plot and character building. It cleverly integrates Jackie Chan's classic characters and story elements into it, making the whole film both fresh and without losing the charm of Jackie Chan's movies. In the process of watching, the audience seems to be able to travel through time and space and return to the golden age of Hong Kong films dominated by Jackie Chan.

However, it is regrettable that although the film has achieved outstanding box office results abroad and has been warmly sought after by the majority of fans, its performance in Chinese mainland has not been satisfactory. The box office was dismal, and the feedback from the audience was relatively flat. This makes people wonder why a film that pays tribute to Jackie Chan and is full of Hong Kong-style action style is difficult to resonate in the mainland market.

Perhaps, this is related to the aesthetic habits and market environment of mainland audiences. With the changing times, the movie-watching needs of mainland audiences are also constantly changing. While Jackie Chan movies and Hong Kong-style action movies were once memories of a generation, today's audiences may be more inclined to other genres. In addition, the competition in the mainland film market is also becoming increasingly fierce, with various types of films emerging one after another, and the audience's choices are becoming more diverse.

Still, we can't deny the film's efforts to pay homage to Jackie Chan and inherit the Hong Kong-style action style. It uses the lens to record the era that belongs to Jackie Chan, and also interprets the charm of Hong Kong-style action movies with pictures. Regardless of the box office, this film will become a precious work in the history of Chinese cinema, worthy of our recollection and cherishing.

In the Chinese film market, the high cost of production has always been a concern. The production cost of this recently released Hong Kong-style action style movie that pays tribute to Jackie Chan is as high as more than 900 million yuan, which is undoubtedly an astonishing figure. Such a huge investment makes the film face a huge risk of loss when it is released in Chinese mainland.

In order to pursue perfect visual effects and action scenes, the production team of this film spared no expense to create a number of shocking scenes, and hired a top special effects team for post-production. At the same time, in order to restore the classic elements of Jackie Chan movies and the Hong Kong-style action style, the production team also specially invited a number of well-known action directors and martial arts instructors to carefully design and rehearse each action scene. These high standards of production requirements have undoubtedly increased the production cost of the film.

However, high costs do not necessarily lead to high returns. After its release in Chinese mainland, the film's box office performance was not ideal, and its revenue paled in comparison to the cost of production. This puts the film at great risk of losing money, putting pressure on investors and producers.

Although the film has achieved some box office results worldwide, with a cumulative global box office of 109 million US dollars (about 787 million yuan), this figure still cannot cover its high production costs. There is still a big gap from the return on investment, which makes the profitability prospects of the film worrying.

Faced with such a dilemma, producers and distributors are actively looking for solutions. They try to increase the box office revenue of the film by increasing publicity and increasing the number of films. At the same time, it is also seeking cooperation with other channels, such as online platforms, TV stations, etc., to expand the influence and audience of the film.

However, reducing the risk of loss is not an easy task. In today's increasingly competitive film market, in order to stand out, in addition to high-quality production standards, you also need to have unique creativity and marketing strategies. For this film, while the homage to Jackie Chan and the Hong Kong-style action style is a highlight, there is still work to be done in terms of attracting audiences.

Overall, the huge investment in production costs of this Hong Kong-style action film tribute to Jackie Chan puts it at huge risk of losing money when it is released in Chinese mainland. Although the global box office revenue has reached a certain level, there is still a gap between the return on investment. How to reduce the risk of loss and increase box office revenue has become an important issue for producers and distributors.

As a blockbuster film directed by the famous Hollywood director David Leitch, "Stunt Maniac" undoubtedly attracted the attention of many audiences with its gorgeous trailer and strong cast before the release of the film. However, when the film was actually released in the Chinese mainland market, its box office performance did not reach the expected heights, which partly reflects the declining appeal of Hollywood blockbusters in the Chinese mainland market.

For a long time, Hollywood movies have occupied an important position in the Chinese mainland market with their superb production technology, gripping plots and strong casts. However, with the rapid rise of China's film industry and the increasing diversity of audience tastes, Chinese audiences' attitudes towards Hollywood films are also quietly changing. They no longer blindly pursue Hollywood blockbusters, but choose movies that suit their tastes more rationally.

The reasons for this change are manifold. First of all, Chinese audiences have a stronger sense of identity and belonging to local films. In recent years, China's film industry has made great progress, not only with the continuous improvement of production level, but also with a more diverse range of subject matter to meet the needs of different audiences. Against this backdrop, Chinese audiences are more willing to choose to watch local movies than Hollywood blockbusters.

Secondly, the homogenization of Hollywood films is also becoming more and more serious. Many Hollywood blockbusters lack innovation in plot, characters, and visual effects, making the audience feel bored and aesthetically fatigued during the viewing process. This homogenization has weakened the audience's interest and expectation of Hollywood movies to a certain extent.

In addition, with the development of social media and the Internet, the channels for audiences to obtain movie information are more diversified. They no longer rely solely on traditional film promotion and film reviews, but can obtain more film information and audience reviews through social media, online forums and other channels. This makes the audience more rational and independent when choosing movies, and no longer blindly follow trends.

Although the box office performance of "Stunt Maniacs" was not satisfactory, it was no accident. It reflects the changing attitude of Chinese audiences towards Hollywood films, and also indicates that the Chinese film market is gradually maturing and diversifying. For Hollywood films, in order to succeed in the Chinese mainland market, they not only need to maintain production standards and innovation capabilities, but also need to have a deeper understanding of the needs and tastes of Chinese audiences to meet their viewing needs more accurately.

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