In order to help young people live in peace and attract more talents to stay in Chengdu, on June 20, Beike Rental held a media conference in Chengdu with the theme of "Improving Quality and Efficiency, Benefiting and Innovative" to discuss how to solve the pain points of the rental market, realize reliable rent, live comfortably, and let young talents in Chengdu "rent well" and "rent steadily". At the same time, the "2024 New Youth Plan" of Beike Rental was officially launched, providing rental support for new citizens and fresh graduates in Chengdu through a series of high-quality services, and contributing to the construction of Chengdu as a youth development city.
Renting is becoming a lifestyle option for more people
With the continuous acceleration of urbanization, the housing rental market is rapidly activated, and renting is becoming a lifestyle choice for more people. When the post-90s and post-00s generations have become the main force in the rental market, while user demand continues to escalate, many problems such as pain points, low efficiency, and mismatch between supply and demand in the housing rental industry have been exposed.
In order to better solve the problems faced by the rental market, Beike Rental came into being in 2021 to promote the high-quality development of the housing rental industry by continuously exploring diversified product and service models. Since 2022, Beike Rental has successively launched "Beike Worry-Free Rental" in 13 cities including Beijing, Shanghai, and Chengdu, and as of a few days ago, the number of houses under management in this business has exceeded 290,000 units nationwide. In Chengdu, there are more than 55,000 units under management, with an occupancy rate of 97.7% and a landlord renewal rate of nearly 80%.
What are the benefits of choosing Shell Worry-Free Rental?
Beike Worry-Free Rental is a one-stop institutional housing hosting brand launched by Beike Rental for both owners and tenants, transforming the scattered properties in the market into professional institutional long-term rental properties and providing professional butler services.
Once launched, Shell Worry-Free Rent was quickly welcomed by the market. The key is to be worry-free and efficient, for the owner, there are advantages such as stable lease period, stable rent, housing safety, personal safety protection, and no worries about leasing after renting; For customers, it has the advantages of more stable rent, avoiding the pain of frequent moving, cost-effective housing, post-rental maintenance and other services in place, and safety inspection and protection before and after renting.
"I'm relieved to hand over the house to them, their team is very professional and very quick to handle all kinds of matters." Liu Chang, a citizen of Chengdu, said that he still has a vacant apartment, and he plans to entrust it to Shell for rent this year. For Chen Qing, who graduated from college for a year, "Shell worry-free rent" allowed her and her roommates to avoid the risk of the "second landlord" eating the price difference and the housing being unreal, "I rented a suite when I just graduated, and the water leakage and power outage had to be solved by our two girls ourselves, and now we are all in charge of the shell service housekeeper, so we don't have to worry about it at all." "According to the statistics of Beike rental data, only one maintenance service, Beike worry-free rental provides tenants with more than 1,000 free daily maintenance services, covering 95% of daily maintenance needs, and these maintenance needs will be dealt with by professionals within 24 hours of the tenant's initiation. According to the data disclosed by Beike Rental Chengdu Station, in less than a year since July 2023, Beike Rental Chengdu Station has processed 159,300 repair orders from worry-free tenants, and the completion rate has reached 90.5% within 8 hours, truly realizing that tenants can live with peace of mind.
Launched the "New Youth Program" to help young talents settle in Chengdu
In order to cover more security content, bring more convenient experience to tenants, and help young people live in peace, Beike Worry-Free Rent continues to iterate its service content, and has previously provided rental benefits for graduates through the "New Youth Program", and by the end of 2023, Beike Rental has made a total of 23 million yuan for about 18,000 graduates.
The 2024 Beike Rental "New Youth Plan" was launched simultaneously in 28 cities across the country on June 18, providing different types of special rental discounts for new youth groups, providing practical help for talents to settle down and helping cities attract and retain talents. The activity will be held from June 18, 2024 to September 30, 2024, and the target of the activity will be relaxed to 2022-2024 junior college, undergraduate, master's and doctoral graduates of domestic and foreign universities (full-time).
In Chengdu, users with Alipay sesame ≥ 550 points are eligible for free charge, with a free deposit limit of 5,000 yuan, and one ID card can only be collected once. When a new young customer signs a contract with Beike Rental, the deposit will be automatically brought in and modified, and it will actually be deducted through the deposit free coupon in the payment plan. "Before tenants move in, we will complete the overhaul and then deliver it, and we will have someone to serve at any time." The relevant person in charge of Beike Rental Chengdu Station said that to solve the pain points of renting, enhance the value of the industry, from operation management to asset management, Beike Rental has always guarded a better life with quality services. In the future, Beike Rental will continue to focus on improving service quality and efficiency, and explore new paths for the sustainable development of the rental industry.